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Santosh Singh Dagur

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What is a go to market strategy? GTM Strategy

GTM Strategy is popularly known as a Go To Market Strategy. This is the way to launch a company’s product or service in the market. Its tactical action plan, rules, principles, and goals to achieve in descrived budget and a set time frame. This is also a step by step guide to launch a business’s product and service in a set target market

GTM strategy is useful for several purposes such as:

  • Launch of new products in an existing market
  • Venturing of existing products into a new market
  • Testing feasibility for the launch of a new product in the market

Here, we let you know several important things about the GTM strategy.

What is the importance of go to market strategy?

Go-to strategy i.e. GTM Strategy decides the success percentage of products and services. A lot of business depends upon go-to strategy for business expansion.

The go-to strategy offers detailed reports about the product development and makes sure that all business units are in proper sync with each other to yield the desired output.

After the submission of a detailed report, work can start in an organized manner.

  • To Understand Market Insights and Trends
  • To analyze competitors market and their strategy
  • To analyze the current situation of business against the expectations, SWOT analysis helps to understand the business
  • To find the real customer while going through Ideal customer profiles
  • To understand the Target Market and Demographics

Steps to building a go to market strategy

You need to follow a six-step approach to build your own GTM strategy. All these steps are described below:

Step 1 – Defining your ICP Ideal Customer Profile or Buyer Persona

ICP is the comprehensive description of your ideal client. The client who can avail the maximum benefit by purchasing your product and in return can give you the perfect cost of the product. And has the potential to help you gain profit in business.

However, in B2B, your ICP or Buyer Persona is the client that can fetch an advantage from your product. But in maximum cases, it will be the capability to use your product to boost their bottom line. This can have several advantages such as:

  • Diminishing value
  • Driving efficiency
  • Enhancement of productivity

The value given by the ICP is the revenue you gain from your product.  It can be anything: referrals, customer insights or testimonials.

For example, to build ICP, you must have information such as:

  • Who they are
  • Where they work
  • What kind of issues they face daily
What is a go to market strategy? How to develop it? 2 The Digital Chapters

Step 2 – Study your Competitors Competitor Analysis

Finding where your product or services fits in the present scenario is the major thing to build your GTM strategy.

By researching competitors you can find the loopholes which you can take care of in your product or service. This will give you an edge over other players in the industry.

By studying competitors you can also know what you must add and how to fill the void to make your product or service best in the industry.

By conducting study on the competitors you can also know how macro and micro trends can impact your product launch in the present and future scenario.

What is a go to market strategy? How to develop it? 3 The Digital Chapters

Step 3 – Build your Messaging

It is important to have effective product messaging to connect with clients.

Start communication with the ICP in such a manner that it directly strikes their pain points. Elaborate how your product can bring relief to relief.

This is important as the study of your competitor will also help you in this step.

Step 4 – Setting targets

The first part of this step is Outbound.

It is needless to say that all magnificently performing go-to marketing strategies have clarity about goals.

You can also develop these goals according to the budget you have in hand. Let suppose, you have two outbound Sales Development Representatives (SDRs) working on the product launch.

You can compare the productivity of both representatives by reviewing the number of cold calls, emails and LinkedIn messages sent by them every day along with the response rate.

In this manner, you can evaluate the number of meetings booked by each of the representatives. Similarly, you must also let the representatives know the targets in this manner.

By following this approach, you can find the lead which has a higher conversion rate.

The second part of this step is Marketing.

Now, you need to focus on laying some assumed conversions from one stage to another of the funnel. This will be different for content as well as for the paid direct demo requests.

In this step, you will also be able to figure out the budget that you can use to work on the possible opportunities. Here, you will get opportunities from the amalgamation of content and paid ads.

What is a go to market strategy? How to develop it? 4 The Digital Chapters

Step 5 – Select your Method

 There are several ways to reach your ICP and these methods include:

Data

This is the first method to find and define your ICP. Data is very important to pitch the right product to the right people. The availability of B2B data providers makes your work easy.

Some of the B2B data providers are Cognism, ZoomInfo, Lusha and LeadIQ. All these companies offer high-quality data.

Your sales team can easily pitch products or services according to the preference of the lead. This practice is helpful to perform outbound sales.

Marketing strategy

You are required to perform a room test while building a GTM strategy plan. This test is important to try and optimize.

Begin with an offer and then try to adapt the same offer to multiple channels which have a high conversion rate.

Now, you will require different offers for the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom (BOFU) of the funnel. Also, you are required to table the offer separately on all channels.

You must begin from BOFU, as it performs better than others and hence is looked as an ideal place to start from.

Try to retarget the audience on various platforms such as LinkedIn, YouTube, and Facebook and build campaigns on Google and Bing. The best way to do the same is to use high intent keywords.

Here, you can start TOFU and MOFU strategies.

What is a go to market strategy? How to develop it? 5 The Digital Chapters

Content plan

The next big thing is a content plan. If data or lead is your primary outbound method, then content must be your inbound method.

The basic thing here is to remember that keyword research is of utmost importance to create a content plan.

You can make use of free keyword finder tools such as Ahrefs and SEMrush to name a few.  They help you find the right keywords and use the keywords similar to that of the competitors to rank high and give a tough fight to other players.

Visit the dashboard to monitor the ranking of your target keywords and guide the team about how to use the keywords to be more effective.

Partnerships

Partnership or collaboration is an important thing if you decide to enter into the market.  The new players for a limited market growth let you go for partnership.

It will be a good option to collaborate with the right kind of people to expand business. So, here is the list of best co-marketing initiatives include:

  • Joint webinars
  • Joint virtual events
  • Joint white papers/eBooks
  • Guest blogging
  • Newsletter

Step 6 – Offer Feedback

Feedback plays the most important role in business. Build a way to know what clients think about your product or service. This is an important part of the go-to strategy.

For the creation of the same, you must assign some of the team members to keep a track on your strategy.

The separate reports given by the team members help in improving with time and all this ultimately results in:

  • A winning ICP that you target on the right channels
  • Messaging which has high conversion rate
  • A product that act as a painkiller for your ICP

Keep all these things in mind and build a smart go-to market strategy. if you need to develop a GTM strategy please write in comment box, I will guide you step by step.

Top 8 YouTube Tools to boost views

If you are a Youtuber then you must be focusing on getting more views and subscribers on your channels. You must be thinking about the best Youtube SEO Tools or Youtube tools to boost views. We are sharing some of the best Youtube tools 2021 and Youtube Marketing tools for YouTubers.

There are various ways to promote video content. But, here we let you know the top 8 YouTube tools to grow audience and revenue mainly. Let us begin with:

1 TubeBuddy

TubeBuddy is the best YouTube tool to grow your audience. TubeBuddy can be used with any browser and hence you can launch it anytime without downloading a separate browser. Other than being the top YouTube tool to reach the target audience, TubeBuddy also acts as an assistant to manage the channel, as it easily integrates with YouTube.

By using TubeBuddy, you can enhance the content quality as it lets you know where you need to improve such as:

  • Tags
  • Titles
  • Thumbnails
  • Descriptions

With this tool as an assistant, you need not bother about uploading videos, as TubeBuddy gives you the chance to schedule uploading of videos on the Youtube channel.

You can schedule the uploading of the video in two ways. Firstly, you can select the date and time for the same or can do it manually. After uploading video, TubeBuddy tracks its performance, ranking, analytics and compares it with those of the competitors to offer you an accurate insight.

TubeBuddy is an ideal YouTube tool to promote videos as this tool also allows you to improve thumbnails. There is a wide range of thumbnail creator process for different users such as:

  • Creators
  • Brands
  • Agencies
  • Networks

TubeBuddy works well for all niches and thus is helpful to reach the maximum number of target audience.

2. vidIQ

vidIQ is the second-best YouTube tool for the growth of audience and revenue. This tool proves beneficial to track and analyze YouTube audiences.

vidIQ is the YouTube tool that helps you find the target audience and manage comments. This tool also helps to know the top trending and most relevant keywords used by competitors. All this helps in knowing the audience and in the creation of videos that would generate more revenue.

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3. Camtasia

Camtasia is the third-best YouTube tool for growing target audience and revenue. Camtasia is a screen recording tool and video editor software that improves content quality.

Post recording you can make the video look attractive by using various filters, edits, captions, effects highlights and notes. All these features make the video eye-catching and result in an increase in audience.

The voice narration feature of Camtasia lets you speak while recording the video and the wide range of audio effects and music gives you the option to make the video more engaging.

4. Social Blade

Positioned at number four, Social Blade is also one of the top YouTube tools to grow audience and revenue. Social Blade monitors different parameters on different social media platforms such as YouTube, Instagram, Twitch, and Twitter.

Social Blade is an effective YouTube tool to enhance the quality of social media marketing strategy.

By using this tool, you can monitor your channel growth and can compare the same with competitors or other players. Have a look at some of the analytics of a Youtube channel on Social Blade: Firstly, you have the opportunity to compare three channels at one time.

This offers you clarity about where you stand in comparison to competitors. Secondly, Social Blade helps in deciding whether the YouTube channel is owned by agencies or is a multi-channel network. This proves helpful in channel monetizing which results in revenue.

View the tutorials offered by Social Blade and grow the audience as well as the revenue.

5. YouTube Studio

On number five is Tube Studio, which is also the official YouTube application for creators.

This is also one of the top YouTube tools to manage your channel from the phone directly and to stay connected with the audience.

The biggest advantage of YouTube Studio is to receive analytics in the real-time. YouTube Studios allow you to track channel performance and reply to comments immediately.

Other than receiving push notifications straightway on the phone, you also have the command over monetization settings, thumbnails, scheduling, and more.

6. Woobox

Number six is Woobox.

If you wish to grow the audience as well as the revenue of the youtube channel, then opt for Woobox.  It allows the integration of all your Youtube videos with Facebook.

Your audience reach will expand as users can view your Youtube videos on Facebook too. The user who can watch videos without getting redirected comes back to the page again and again and this is how Woobox is useful in growing audience and revenue both.

Woobox is an ideal platform to turn viewers into customers, as not many people prefer visiting Youtube to watch videos. Youtube has its own set of audience.

Dependency on Youtube to get maximum views ends now, as you can share videos on Facebook by using Woobox.

7. Tubarlabs

Tubular Labs is an actionable video marketing platform that helps creators, media, and brands to build an audience and engage with customers on YouTube.
The software offers marketing analytics services to brands and creators
Grow your subscribers with their Social Video campaigns and Marketing tactics

This software not only helps you with Video intelligence for youtube but also on other video platforms like Facebook, Twitter, and twitch
Tubular Labs is a founding member of YouTube’s Measurement Program. As a trusted measurement partner,
Tubular is able to provide reliable and comprehensive insights to drive your business.

Top 8 YouTube SEO Tools you should use now 6 The Digital Chapters

8. Tubics- YouTube SEO Tool to Get More Views

If you are looking for growing Youtube views and subscribers then you should not forget Tubics for Youtube SEO.
This is one the most like Youtube Tools in 2021 for getting more views on Youtube and engage with the audience
Some of its features are-:

  • Youtube tag suggestions
  • Get real-time content analysis
  • A/B Testing of your Thumbnail
  • Instant Recommendations
  • Data-driven Ideas
  • Brand awareness and user engagement suggestions

Conclusion

I have analysed top 8 YouTube SEO Tools. I hope these tools might help you in building audience and customer engagement. However I do not recommend any tools as every YouTuber and Brands have their own needs and they are supposed to study and analyse their requirements.

I suggest you to analyze and understand your need and buy the tools based on your needs and requirements.

If you have any suggestions and want me to add any Tool in it. Please write in comment box

Top 10 SEO Tools for 2021

Last year in 2020, We explained to you about the best SEO tools 2020, and this time we are back with another blog post best SEO tools 2021. What are the top SEO tools free and paid.

SEO i.e. Search Engine Optimization plays an important role to make your content rank high on the search engines. Here we have listed the best SEO software to help you with content visibility on the search engines to increase user engagement, website traffic, and profit ratio. Let us have a look at all of them one by one.

1. Ahrefs:

If you are struggling with link building, Keyword research, competitor analysis, rank tracking, site audits, and local keyword analysis then you should use Ahrefs.

Ahref Webmaster tools is free and also it provides you free Web extension that you can use in Chrome and Firefox

Ahrefs is the number one SEO tool to crawl the content. The Site Audit feature of Ahrefs proves helpful to figure out the elements of your content which need improvement to rank high in the search engines. From a competitor outlook, you would prefer using Ahrefs to find the backlinks used by the competitors, as the same with a twist can be used in your content as well. 

Ahrefs is useful to find links relevant to your niche, find and fix broken links on your website, and also get an overview of your best-performing pages.

Top 10 Best SEO Tools to use for SEO in 2021 7 The Digital Chapters

2. Google Search Console

Google Search Console is the second best SEO tool. This tool comes free of cost with each website allowing you track and report website’s growth in Google SERP.

You are only required to verify the website by adding a code to the web page via Google Analytics. By doing this, you can submit a sitemap of your website for indexing.

After this, however, you do not require a Search Console account to rank in the search engine as your indexed pages will reflect as your account. Google Search Console is one of the top SEO tools that let you understand how Google works and users view your website so that you can optimize the website to perform better in Google search results.

Top 10 Best SEO Tools to use for SEO in 2021 8 The Digital Chapters

3. SEMRush

SEMRush is another SEO tool that is highly used for the optimization of websites. SEMRush permits you to access ranking and figure out changes along with new ranking opportunities. One prominent feature of SEMRush is the Domain Vs Domain analysis.

This feature lets you compare your website with that of the competitor. By having a look at analytics reports you can have a better understanding of your website’s search data, traffic.

You can also compare keywords used by competitors. SEMRush one of the top 10 SEO tools helps you track website ranking and ways to improve website performance.

4. KWFinder

KWFinder is another top SEO tool that proves beneficial to figure out long-tail keywords which are less competitive in comparison to others. This SEO tool is the best to get in-depth analysis reports on backlinks and SERP (Search Engine Results Page).

The Rank Tracker tool of KWFinder finds your ranking easily. You can also receive a bunch of new keywords to improve ranking by creating content with more relevant keywords.

5. Moz Pro

Moz Pro is another one of the top SEO tools which stays updated in spite of continuously changing Google algorithm. Moz Pro helps to receive in-depth data against any question asked.

It also works in case you are wondering for keywords to crawl a website or any other SEO requirement. The free MozBar toolbar can be downloaded to witness your website’s metrics while browsing a page.

6. Ubersuggest

Ubersuggest, one of the top SEO tools designed and developed by Neil Patel. This is a free keyword finder tool which proves beneficial for you to figure out keywords. Not just this, it also shows the reasons for high ranking of keywords in SERPsFrom starting from short to long-tail phrases.

You can also find the accurate terms to use on your website as Ubersuggest also offers suggestions from keywords.

Metrics Ubersuggest comprises keyword volume, competition, CPC, and seasonal trends in its report. Ubersuggest is ideal for organic SEO and paid PPC as this SEO tool assists you to find how competitive a specific keyword is or not.

7. Answer The Public

Next amongst the top SEO tools is Answer The Public. This SEO tool lets you figure out the trending topic to write blogs for your website. This tool is ideal to use for content curation while keeping keywords in mind for a better ranking on the search engine.

For example in the fitness niche. This tool can be used for curating content with keywords such as fitness, yoga, running, Crossfit, exercise and expanding the audience reach.

It’s great for finding featured snippet opportunities. This is one of the most impactful ways for content creation to rank high on the search engine.

8. SpyFu

Ranked at number eight, SpyFu is also a top SEO tool. You can select the paid service to begin expansion with the first step. You can increase the number of times a keyword is searched every month by evaluating the ranking difficulty of that keyword.

You can also have a look at keywords that your competitors are using to know many organic keywords can be used to receive clicks, Google ads, and more.

9. Woorank

One of the top 10 SEO tools is Woorank. It provides free and paid options to monitor and prepare a report of your marketing data.

You can check the keywords used by competitors to add them in your content to rank higher than them. Understand how keywords perform and then optimize the same for users and search engines.

Last but not least know the things which need improvement on your website both technically and content-wise as well.

Woorank proves helpful in the identification of content redundancy and security issues. Woorank offers guidelines to resolve the same.

10. Majestic: Marketing SEO Tools

At number 10 is Majestic.

Majestic has a number of features which helps to make a website rank high in the search engines. The Site Explorer feature of Majestic also lets you get an overview of the number of backlinks you have received for the website.

All the above-listed are the top SEO tools which prove helpful in ranking websites high in the search engine.

Local Listing in SEO is one of the interesting parts of Digital Marketing. Here in this guide, I am explaining the usage of Local Listing and Google My Business and Google my business set up guide.

What is Local Listing in SEO

Local Business Listing Site, A Website where you can set up a Business Account and fill up your business details including address, phone number, E-mail, products, and services. 

It is considered as a website where the beneficiaries find Local service providers, the latest offers, business audits, and a lot. 

These are the online formats of local directories in print media. Like yellow pages and phone book diaries. Similarly online Listings are there in Digital format to find nearest local stores 

There are two types of listings 

  1. Free Business Listing 
  2. Premium Listing Sites 

If you are a start-up and do not have enough marketing budget Free Local Business Listing is best for you. You can get your business online for free and generate Business leads.

Local Business Listings are very useful in having Local citations if you follow the correct steps to fill up business details.

There are several Business listing sites in India to get your business on loan in just a few minutes and start generating business leads.

Here we have put the best Business Listing Sites you can use:

Google My Business (this one’s numerous)

• City Search

• Mapquest

• Manta

• Bing Local

• Yellow Pages

• Merchant Circle

• Super Pages

• Yellowbot

• Yahoo Local

• Yelp

• Facebook

• Angie’s List

• Foursquare

• Glassdoor

• Better Business Bureau

• Instagram

• LinkedIn

Components of Local Listings

Each time you create a structured local business listing, whether at Google, Facebook, Yelp, or elsewhere, you’ll be filling out a form with a specific set of fields:

  1. Business name/title
  2. Address
  3. Phone number
  4. Website URL
  5. Categories
  6. Description
  7. Tagline
  8. Social profiles
  9. Images
  10. Additional media
  11. Alternate phone numbers
  12. Fax number
  13. Certifications
  14. Brands carried
  15. Payment forms accepted
  16. Attribute

Google my business GMB

One of the most important free business listings sites that you can post your business to is Google My Business. 

To achieve digital marketing success through a strategy based on the geographical location of any business, the majority of SEO professionals tend to take advantage of the most important free tool provided by Google for business owners, which is Google My Business. 

Google offers companies and business owners a Google My Business directory tool – this free tool – that helps business owners manage their presence on the Internet and search engines, especially in local searches or what is known as Local SEO, local search engine optimization.

When you search for a service in the Google search engine, it displays all commercial activities that provide this service locally, which allows you to appear in the initial results with ease, as well as display all your data through the identification card,

in addition to the ability to appear on Google Maps in distinctive images, It includes an icon that expresses your activity, and the road leading to it, either by car or pedestrian and other roads.  

What is Google My Business Directory?

Google Business Directory or Google My Business is a free tool that allows you to manage how your site or store appears on Google search and maps.

This includes your business name, business hours, peak times, and location on the map in addition to audience comments and responses to them

And it enables you to add photos and publish information about Your business, interacting with the audience, as well as knowing how the audience finds you.

Is Google Business Free to Use?

Of course! Using Google My Business is completely free, but to benefit sufficiently from it, you must interact with the audience face to face, as you cannot benefit 100% from it without dealing with customers.

What are the advantages of using GMB Business Directory?

1- Manage your business information

2- Motivate customers to visit your website

3- Add your business data to Google Maps

Just Dial or JD Local listing

  Discover at all times and places! This application seems as the obtained solution for whole daily requirements satisfaction either data about films in your location, near restaurants, hotels, airlines, resorts, real estate, or nearest ATM. 

Furthermore, it enables you to review the assessments of Justdial users to assist you in making effective decisions.

  After getting the JD App, you will have an opportunity to benefit from the interesting features listed below:

  • Determine your current location automatically by GPS interaction. 
  • perfect search through “near me”
  • acquire well-known options for restaurants, movies, doctors, and more. 
  • classify your search by merits like rating, distance, or popularity.
  • Obtain trends via an interactive map
  • Obtain business data via Email/SMS. 
  • Obtain an incredible best agreement.
  • Define businesses as your “Favorite” for facilitating use. 
  • Gather your business listing Free of Charge.
  • assess and review business 
  • Tag your friends and review their ratings. 
  • Classify friends Alphabetically or by Ratings or Name.

 look forward and download the JD App now and enjoy via your Tablet to make achievements than just play and talk.

How to create Google My Business (GMB) account?

In simple steps, anyone can create an account on this service for your business. Go to the service website business.google.com, then click “Login” in the upper corner of the screen.

Then add the name of your business, company, or business, then hit the Next button.

Simply click on “Yes” and it will take you to another window where you will be asked to enter the address for your business. Sometimes, wallpapers, backgrounds, track, path, and path are precise to your site.

If you are making the delivery, then inform customers, just click No. If you do, click Yes, I also serve them outside of my place. Symbol by symbol.

The order of defining your business, which will help Google present it to an interested audience, choose the correct classification and accurately.

You only need to add your business phone number and website so customers can contact you.

Guide to Create Google My Business GMB Listing

Google my business is also available in-app from both iOS and Android. You can use the app to:

  •  Update your business information. 
  • Post statues and pictures.
  • View search insights.

You can’t use the app to:

  • Delete your business settings.
  • Change its settings
  • It doesn’t enable you to grant ownership to someone else

Start your Google My Business Listing

First, sign in to google my business account. And conduct a google search to ensure your business doesn’t already have a google my business listing.

If you have already listed you need to claim it. You can manage the information. On the information, tab add your business information such as business name and address.

It is already listed and it will inform you. If already someone listed your business follow these steps:

  • Fill out the remaining business details.
  • Check all information you add even grammatically correct 
  • Add your category details.
  • The last thing, you have to add the location you provide your service.

Add or edit details

If you want to add or edit your service details, first of all, you need to sign in to Google My Business and click the information icon and add or edit your business details. And click the save button.

Verify your Google My Business Listing:

Next, you need to verify your google my business listing once you have submitted your business information you need to verify it. It is provided by email and it will get the address that you are added to your business address.

It is important to recognize that google won’t display your business information until it is verified. 

Verification typically takes less than a week. Google will send you a verification code postcard, once it gets to verify the code and your business will be live. Publish your Google My Business Listing

Some basic but curial tips for optimizing your listing

1-Enter complete data for your listing

Always Local search results are more important than the relevant results for searches. And business offering the most detailed and accurate information well. Be easier to serve in search. Don’t leave anything as guessed it helps the customers to get to know about your service.

2-Include keywords

Just like the website SEO. Google uses a variety of signals to serve search results and including keywords helps to list.

3-Keep business service hours

It is most important to enter your business service hours and also important that update when it changes. Google allows you to choose holiday and event creating, it helps customers always get in touch with you.

4-Add photos 

Adding photos will help the business to perform more than other business owners.

5-Manage and respond to customer reviews

Interacting with customers by responding to their reviews. Illustrates that your business values its customers and the feedback that they leave regarding it. Positive comments help your business potential customers when researching your business. You have to apply for all correct details and try to update it with google my business listing.

You can watch our video for more details and learn more about GMB Listing

Email marketing calendar 2021

Planning – Most Essential for Marketing Campaigns

Planning is the first and very important step for anything we wish to start. Here also you must plan to organize an email marketing calendar. To begin with, precisely check each month and note down the dates which are important as per your organization and industry type.

This is necessary because it will help you plan an annual meet, conclave, or conference accordingly. 

Note down the dates as they will play a pivotal role in highlighting the reason behind running an email marketing campaign specifically for those days. By organizing an email marketing calendar you can focus on creating result-oriented email, social media, and various other online marketing campaigns.

The best way to organize your email marketing calendar is to keep an update about what’s going on around.

This is very important as it helps in scheduling email campaigns and saves you from lying in the stack of inbox like any other promotional email.

Understand this with an example. What if you also send a promotional email to the subscribers on Cyber Monday? On this day, the receiver will already have a flood of deals and coupons in the inbox and your email will also lay in that crowded inbox. It sounds disheartening.

But, if you curate a unique emailer for the day, then it will surely grab the receiver’s attention. Hence, your motive gets fulfilled.

You must follow a four  step approach to organize an email marketing calendar. These steps are:

  1. Mark
  2. Plan
  3. Execute
  4. Monitor Results

This is the best way to make emailers work for you in a seamless and positive manner.

Other than this, here are ways to organize your 2021 email marketing calendar in the best way possible:

May 2021

  • May 4 — Star Wars Day — May the 4th be with you!
  • May 4 — Teachers’ Day
  • May 5 — Cinco de Mayo
  • May 9 — Mother’s Day
  • May 31 — Memorial Day

Monthly themes

  • Asian American and Pacific Islander Heritage Month
  • Jewish American Heritage Month
  • Mental Health Awareness Month

June 2021

  • June 6 — Drive-In Movie Day
  • June 8 — Best Friends Day
  • June 14 — Flag Day
  • June 19 — Juneteenth Independence Day
  • June 20 — June Solstice / First Day of Summer
  • June 20 — Father’s Day

Monthly themes

  • LGBTQ+ Pride Month

July 2021

  • July 1 — International Joke Day
  • July 4 — Independence Day
  • July 17 — World Emoji Day
  • July 19 — Ice Cream Day
  • July 22 — National Hot Dog Day

Monthly themes

  • National Ice Cream Month

August 2021

  • August 7 — International Beer Day
  • August 9 — Book Lovers Day
  • August 9-16 — Shark Week
  • August 13 — Friday the 13th
  • August 13 — Left-Handers Day
  • August 21 — Senior Citizen’s Day
  • August 30 — National Marshmallow Toasting Day

Monthly themes

  • Black Business Month
  • American Artists Appreciation Month

September 2021

  • September 6 — Labor Day
  • September 6 — Rosh Hashanah begins at sundown
  • September 12 — Grandparents Day
  • September 15 — Yom Kippur begins at sundown
  • September 21 — International Day of Peace
  • September 22 — September Equinox / First Day of Autumn

Monthly themes

  • National Latinx/Hispanic Heritage Month (runs from September 15 to October 15)

October 2021

  • October 11 — Indigenous Peoples’ Day
  • October 29 — National Cat Day
  • October 31 — Halloween

Monthly themes

  • Breast Cancer Awareness Month

November 2021

  • November 4 — Diwali
  • November 7 — Daylight Savings Time ends at 2:00 am
  • November 11 — Veterans Day
  • November 25 — Thanksgiving
  • November 26 — Black Friday
  • November 27 — Small Business Saturday
  • November 28 — Hanukkah begins
  • November 29 — Cyber Monday
  • November 30 — Giving Tuesday

Monthly themes

  • “Movember” — Raising awareness for men’s health issues
  • Height of holiday preparations and shopping

December 2021

  • December 6 — Hanukkah ends
  • December 21 — Winter Solstice (shortest day of the year)
  • December 24 — Christmas Eve
  • December 25 — Christmas Day
  • December 26 — Boxing Day
  • December 26 — Kwanzaa
  • December 31 — New Year’s Eve

Monthly themes

  • Height of the holiday season
  • End-of-year fundraising

Conclusion

After noting down all the important calendar events, it is important to work on the content and layout. Instead of opting for free templates for email marketing, try to create something on your own to offer a customized look.

Tips to Create best Email Marketing Plan

Are you sending your first Email Marketing Campaign? Stop it now. A good Email Marketing plan always helps to reach the right audience and this is Email Marketing Strategy for you.
Create an Email Marketing Plan, Email Marketing Strategy, and Set Goals.

The ideal way to reach a target audience is email marketing. A maximum number of companies prefer email marketing to connect with the target audience, as it allows them to share information at large by shooting bulk emails.

Another reason to use email marketing is effectiveness and cost-efficiency. A high return on investment is expected with each emailer. Hence, companies prefer to spend less when they can earn more by using a specific technique.

If you wish to connect with the audience, then here is the way to build the best email marketing plan:

1. Create Your Email List

Firstly, build your email list because relevant content and a beautiful layout are useless if nobody is there to watch it. So, start preparing your email list for which you be required to do:

  • Insert Call-to-Action button on Website
  • Promote Newsletter on social media
  • Send invites to people to sign up for your email  list
  • Gather email addresses from point-of-sale such as billing desk, window shoppers and regular buyers.
  • Offer deals, discounts, coupons and referral points to those who have already signed up.

While doing all this, you will realize that building an email list is also easy and somewhat promotional to make your brand presence strong. 

2. Know your Audiences that you Wish to Connect With

It is important to segregate the email marketing plan as requirements vary from client to client. Let’s suppose you are promoting skincare products. Then, some potential buyers will come running to try the new range of products you are offering. However, some would just check in to see what all products are there. Similarly, some people will come down asking for a specific brand or a product.

So, you must have a convincing answer for each one of them. This can only be done by segregation. Hence, segregation will make your email marketing plan more effective to answer the right thing  to right people.

Segregation depends upon various factors such as customers by age, gender, customer type, loyalty level, and more. 

3. Build Campaign with Goals to Achieve

After finishing work on the email list and segregation process, now it’s time to focus on your goal. The best email marketing plan is the one which focuses on questions such as what will be the frequency of your email to the audience and what do expect the audience to do with the information you shared?

Your list of goals to achieve should include something like:

  • Growth in registrations for an upcoming event
  • Increase in bookings for appointments or treatments
  • Increase in Website Traffic where people can know more about your brand
  • Increase in footfall at outlet

You must have multiple goals to create content and shoot them at different times. Running behind only one goal will not work. Let’s suppose your goal is to increase footfall in your outlet.

This can be achieved by scheduling in-store events where people need to register their email addresses to mark their attendance. This goal can be accomplished by running an email marketing campaign.

4. Build Content Calendar for Email

Content is the king in email marketing as well. Thus, the content should be of the high-quality.

Plan a content calendar while noting down the purpose of the same. Select theme for the content if you plan to send a newsletter on a monthly basis. To create email content you can work on ideas such as:

  • Highlight blog content to increase website traffic
  • Build exclusive deals, coupons, and discounts for regular subscribers
  • Remind people about the upcoming events and ask to buy tickets for the same in advance
  • Share alluring photographs to get maximum user engagement as soon as email drops in the subscriber’s inbox
  • Send personalized messages to the subscribers

Set the tone right while writing email content and choose relevant images, fonts and templates to make the entire email look perfect.

5. Monitor your Growth

The most important and crucial stage of the best email marketing plan is to monitor your growth. Keep a track of important points such as open rate, click-through- rate, and unsubscribe rate. All these things will help you understand where the scope for improvement is?

You can also monitor conversions which were possible because of the content. Give them exclusive coupons and deals for the same and foster your relationship with the client.

Monitor the above-mentioned points every month and find your growth trajectory moving with time. It will prove beneficial in strengthening the brand presence and win customer loyalty like no other company.

6. Timely Review Your Email Marketing Plan

Email marketing plan proves beneficial to accomplish goals. But, only an effective email marketing plan can do so. Experience comes with time as you progress, you are likely to feel the need for change in approach. It is because not all subscribers or email receivers are responding the way you expected.

To meet your goals on time, it is important to review your email marketing plan at regular intervals. Steps to review email marketing plan:

  • Set up twice a year review system.
  • Review frequency, content, and call-to-actions in your email. Also, review email marketing plan according to the segregated data. Set new and higher goals to achieve in the next six months.
  • Understanding the importance of customer retention. You need support of loyal clients to gain the trust and reliability of the new prospects to yield maximum profit.

Use email marketing to stay connected with clients and keep them updated about every new thing in the business. It will help you hold back the client and promote your brand.

Conclusion

Email marketing is a smart, cost-efficient, and inefficient way to reach the target audience. Use it wisely and focus on all the above-mentioned points to build the best email marketing plan for the growth of the business.

Top Online Email Marketing Courses Free

One of the simplest methods to learn email marketing is to enroll in an online course. By enrolling in the best email marketing course you can understand how to use email marketing as a tool to enhance user engagement, brand presence, sales figures, and more.

This blog post lets you know everything about the best email marketing courses online:

Who should enroll for an email marketing course?

Prior to knowing about the best email marketing courses online, it is important to know if you should enroll for the same or not. Polished email marketing skills are a must, if you are a digital marketing professional.

Similarly, Email marketing is one of the pillars of digital marketing and it is important to connect with the clients.

So, if these are your requirements, then it will be a wise decision to enroll in the best email marketing online course.

Why choose the best online courses in email marketing?

Best means the trust and reputation of providing the premium quality.  Same goes with online marketing courses. The best email marketing courses online offer the education and knowledge according to the industry standards. Some amongst them are free to learn, while some charge fees for the same and also offer certification.

Best 9 Email Marketing Online Courses

Here are the nine best email marketing online courses are:

1.  Email Marketing Course by Reliablesoft Academy

This ranks number one as it provides an email marketing course for beginners.The course covers everything including the importance of digital marketing channels. Also, the concepts are cleared by giving examples. The email marketing course by Reliablesoft Academy provides insight into:

  • Ways to create an email list
  • Proven tactics to build email list at a fast pace
  • Tips to enhance user engagement with emails
  • Ways to get started with email marketing automation
  • Budget-Friendly email marketing tools that you  can use

You will receive digital marketing certification at  the end of the course and the establishment also has a 60-day money-back guarantee. Visit their website to know more about the course.

2. Mailchimp Email Marketing Course by Udemy

Mailchimp is a very famous email marketing platform as it provides a free plan for up to 2,000 contacts and is easy to integrate. This is the second best email marketing online course, you can opt for to learn email marketing skills. The course covers topics like:

  • Email Marketing Introduction & Basics
  • Mailchimp Set up, Management, & Audience Organization
  • Tutorials on Mailchimp Features
  • Mailchimp Integrations
  • Best Subject Lines
  • Email Marketing Analytics
  • Resources, Updates, FAQs, & Bonus Material

You can join without any tension, as the company has a 30-day money-back guarantee. On the course completion, you will receive certification for the same. Also, you  need to appear in any examination to download the completion certificate.

3. Email Marketing Certification Course by Hubspot

Hubspot is one of the most trusted and reliable names in the online education industry. The email certification course by Hubspot comprises a total of 9 lessons, 28 videos, 9 quizzes, and a little bit more than 3 hours of theory. The email marketing online course by Hubspot cover  topics such as:

  • Overview of Email Marketing
  • Building a Contact Management and Segmentation Strategy
  • How to send a Perfect Email
  • Building Email with high-performance level
  • Know the basics of Email Deliverability
  • Overview of Marketing Emails
  • Evaluating Your Marketing Emails
  • Test Your Marketing Emails
  • Building Relationships With Lead Nurturing

The completion certification can only be downloaded if you pass the examination. After passing the examination, you can download the certificate and can get it printed to use as a qualification.

4. Email Strategy and Optimization Course by LinkedIn Learning

The LinkedIn Learning course was launched recently to offer the best email marketing best practices. You have to take a LinkedIn Learning membership style learning library by paying $29.99 per month or $240 yearly. This fee opens doors for learning a large number of online courses.

Although, you can opt for the solo purchase for this course by paying a one-time fees of $49.99.The email marketing online course cover topics like:

  • Discover the Power of Email Marketing
  • Fit Email Into Any Marketing Plan
  • Identify All Types of Emails
  • Optimize Everything
  • Monitor and Revising

Add the completion certificate of this course as a badge to your LinkedIn profile and achieve greater heights of success by being a digital marketer with the polished skills in email marketing.

The course has 19 videos along with 1 hour theory. The LinkedIn Learning has a 30-day money-back guarantee if fee is paid only for this course.

5. Email Marketing Basics by Google Digital Garage

Google Digital Garage is positioned at number five for its email marketing course online. You can study subjects such as display advertising, advertising on other websites, Google ads, and much more along with email marketing. This all is a part of the ‘Promote a Business with Online Advertising’ course. The email marketing online course by Google Digital Garage cover:

  • Email Marketing Basics
  • Email Marketing Options
  • Crafting Great Marketing Emails
  • Managing Successful Email Campaigns
  • Measuring Success in Email Marketing

However, no certification is offered by Google for this course. But, you can assess how much you learned by visiting the “Check Your Knowledge” section.

6. Email Marketing Free Course by YourPrimer

A Google-owned platform i.e. YourPrimer offers you the chance to join email marketing online. However, you can join these courses only on your Apple or Android device.

The only way to get enrolled in these classes is by downloading the application and signing in to your Gmail account. This course lets you learn important topics such as:

  • Why a Business Email Address is Good for Business
  • Keep Customers Interesting with Email Marketing
  • Get to the Point: Tips for Crafting Effective Emails
  • The Non-Spammy Way to Build an Email List
  • Make Email Marketing Your Secret Weapon
  • Build Your Email Marketing A-Team
  • Get Your Emails in Shape with Multivariate Testing
  • Reach Customers, Not Spam Filters

No completion certificate is offered for learning from there.

7. Email Marketing Master Class for Beginners by Wishpond

Wishpond has a simple user-interface that allows the learners to navigate throughout the website to explore and learn about email marketing. This course has 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.The Email Marketing Master Class by Wishpond cover topics such as:

  • Email Campaigns
  • Common Email Marketing Mistakes
  • How to Create an Email Marketing Funnel
  • Growing Your Email List
  • A/B Testing Your Campaigns

You require a Wishpond account to enroll for this course.

8. Email Marketing Essentials by SkillShare

This is trusted as one of the best platforms for online study. The syllabus emphasizes on  writing effective emails along with the  email marketing. The course cover topics such as:

  • Your Product
  • Core Principles
  • Voice and Tone
  • Written Elements of Email
  • What to Write
  • Core Types of Emails
  • Editing Tips
  • Final Thoughts

This is a half an hour course which covers all important topics and makes you a skilled email marketer. However, no certification is offered on completion of the course. But, you need a SkillShare account to take these classes.

9. Email Marketing course Sendible

In Sendinblue’s email marketing course, you will learn email marketing from the ground up. Upon completion of the certification, you’ll have the knowledge to create an email marketing strategy that effectively builds lasting engagement and stronger relationships with your customers as you grow and scale your business!

  • Write Better Subject Lines
  • Develop Emails that Drive Results
  • Optimize Your Email Content
  • List Management Strategies
  • Automating Your Emails
  • Create Optimal Landing Pages
  • Create an Email Campaign Checklist
  • GDPR for Digital Marketers

Some other courses for your reference which are completely Free

Email Marketing Course By Get Response

ClickMinded Email Marketing Course

Email Marketing by Emarketing

Free Email Marketing Templates

Sending an Email Marketing Marketing campaign to the desired list is one of the jobs for any Digital Marketers. Finding the right Email Marketing template is time taking and we have found some best email marketing template examples which are free to use.

Technology has given you the opportunity to drop a mail directly in the inbox of your client or the prospect and communicate to them right away. This is a chance to strengthen the brand presence. The receiver will either take the next step to stay in touch with you, else will delete the mail. In whichever case, the person will have a look at your brand and if it is relevant to him/her even by a small percentage, then you have the chance to build a relationship.

There are various email marketing templates available in the market. But, here we let you know the best ones.

Email Marketing template

8 Best Email Marketing Templates Sources

  1. Mailchimp
  2. Active Campaigns
  3. Campaign Monitor
  4. Sendgrid
  5. Sendinblue
  6. Hubspot
  7. Beefree
  8. BenchMark
  9. MailJet
  10. 99 Designs

1. CampaignMonitor’s Email Marketing Templates

The responsive templates by CampaignMonitor are best suitable for desktops and mobile screens. The clean designs, colour combination and features of email marketing templates by CampaignMonitor makes it the user’s first choice.

The drag and drop feature of templates byCampaignMonitor allows you to place elements as per choice and customise the template according to the requirement. This is much better than depending on free tools that offer predetermined functionalities.

The responsive templates by CampaignMonitor are best to run email marketing campaigns on:

  • Vacation
  • Product Launch
  • Announcements

CampaignMonitor welcomes customer feedback while offering flexibility to modify templates as per the need.

2. MailBakery

Free templates by MailBakery are available in HTML. These templates can be used across industry types and some of the major uses of these templates are:

  • Property Listings
  • Launch

3. Zurb Foundation

HTML-based templates by Zurb Foundation are result-oriented. That is why, Zurb Foundation offers templates to help you achieve goals by using the same for:

  • Drip Campaigns
  • Transactional Emails and more.

You can search, preview, and download these templates for customisation further. However, these are the best in comparison to various other email marketing templates.

4. Email Monks’s Platform-Specific Email Marketing Templates

This is different. Free templates by Email Monk are HTML-based and are easy to integrate with the email marketing software you are using.

You can only receive one sample template which can be customised. However, you need to register your email address to receive the same.

5. Stripo

HTML-based templates by Stripo have more than 300 options to choose from. A wide range of templates can help you find the best one according to the industry standard.

The availability of an easy editor lets you customise the design prior to downloading. Also, you can test the template to find its flawlessness. You can also fix the error if any before downloading the template.

6. CakeMail

Templates from CakeMail are best for short, content-based and long email marketing campaigns. The wide range of 20+ templates can be used for newsletter and more. These templates are easy to use for categories such as:

  • Popular
  • Business
  • Restaurant
  • Seasonal
  • Special Events
  • Transactional
  • Educational

The availability of tags such as “first feature” and “second feature” proves beneficial to place elements if this is your first ever emailer campaign.

7. Litmus

Free templates by Litmus are accessible only after registering your email address. These high-quality templates are beneficial to use for:

  • Newsletters
  • Product updates
  • Receipts
  • Product Launch

The best thing is that free templates by Litmus are tested by their 50+ clients and have a high open rate and success rate.  So, you can bet on these templates without any worry.

Wrap Up…

Choose anyone from this list and get ready to witness business growth by manifolds. The increase in clientbase by using these templates will help you set new benchmarks in the industry for others.

The access to free templates and the choice of templates across industry types pushes you towards success in business. These are the ideal choices, if planning your first email marketing campaign.

Use of these templates is a time saving option, as you need not do brainstorming to finalise a design that will surely attract an audience. Explore and find the best template for your business and get ready to have an edge over competitors in the industry.

Social Media Marketing Trends in 2021

What are the Social Media Marketing trends in 2021? What were the Social Media Marketing trends in 2020?

Social media trends have changed with the inception of new social media platforms, their new features, and algorithms.

These frequent changes present a completely new challenge for brands and social media marketers to review their strategies regularly. Also, they are required to add new types of content for user engagement.

Here are some of the facts for social media Marketing trends in 2020:

Top 7 Social Media Marketing Trends in 2021 9 The Digital Chapters
  • Active Social Media Users across the world 3.72 Billion
  • The average daily time spent on Social Media is 142 Minutes
  • 91% of Retail brands use social media channels
  • FB Messenger and Whatsapp handle 60 billion messages a day
  • Social Media Networks earned an estimated 8.3 billion
  • 70 million blog posts are published every month on WordPress

According to statista following are the Social Media Users across the world

  • Facebook: 2.6 billion
  • YouTube: 2 billion
  • WhatsApp: 2 billion
  • Facebook Messenger: 1.3 billion
  • Instagram: 1 billion
  • TikTok: 800 million
  • Reddit: 430 million
  • Snapchat: 398 million
  • Twitter: 386 million
  • Pinterest: 367 million
  • LinkedIn: 62 million

Social Media Users in Philippines, Columbia and brazil spent average 3.30Hrs a day whereas Users in South Korea and Japan spend less than a hour in a day

Social Media changed over the years in 2020 building trust in Social Media, communicating, and solving the issues on Social Media channels became the trends. Apart from this showcasing product and services, and providing a great user experience has become a regular trend in the year 2020
Top brands started using social shopping, Influencer marketing, and sharing educational content to guide users about the brand were some of the trends on social media in 2020

What will be trends in the year 2021 on Social Media? Here are the top 10 Social Media trends for 2021

1. Increase in Popularity of Live streams

The pandemic, lockdown, and the pressure of work from home attracted people towards live streaming. All this began with zoom meetings, google meet, skype meeting, and more such applications which ensure that work is not hampered despite the pandemic situation.

This work trend soon turned into live performances and online workshops of chefs, artists, and other celebrity professionals.

With all this, live streaming became a hit and one of the top social media trends of 2021. Brands are using live interaction with their users, followers and product experts to engage the followers on Social Media channels this will continue till the year end.

Top 7 Social Media Marketing Trends in 2021 10 The Digital Chapters

How Can Live Streaming benefits your brands

This is one of the powerful ways to connect with your audience, customers, and prospects. This helps brands engage with their followers on social media as well as find prospects.

  • Access to the large global audience
  • Analyze user engagement based on language, demographics, and interest.
  • A great to connect with the audience and engage users
  • No Marketing Cost
  • Opportunity to Monetise your streaming

What are the tools for Live Streaming

Here are the some of top live streaming platforms which cost nothing to you-

  • YouTube Live
  • Facebook Live
  • Instagram Live
  • Twitch
  • TikTok Live
  • Snapchat Live
  • Vimeo Live
  • LinkedIn live
  • Twitter Live

2. Content-based Stories

Social Media stories have been adopted by almost all Omni channels However they are not new but now as users have loved this feathers so we have to follow. Today you can post on Facebook Story, Instagram Story, Facebook Messenger Story, WhatsApp Story section in one go from a any of the platform. Twitter, Snapchat, LinkedIn and Tiktok or almost all social media channel have accepted this market demands. Users are liking Social Media stories are a lot.
What are the social Media stories ? Social Media Stories full screen vertical visuals that appears outside of your social media channel feed and last only for 24 hours and they disappear automatically.
More than 500 million users currently engage with Instagram stories on daily basis.

Brands need to plan and organize in a better way and should specifically work on the content part.

The number of brands using videos and stories to promote themselves will surely increase from 51% to a higher percentage.

Users across the social Media Channels who use Social Media stories features

  • Facebook Stories: 76%
  • Instagram Stories : 83%
  • Snapchat Stories : 87%
  • YouTube Stories: 76%

3. Surge in Demand for Virtual reality on social media

VR i.e. virtual reality will be the in thing in 2021. This is the best thing to stay from depression, negativity and to forget work stress while staying back home. VR is one interactive and meaningful technology that is currently one of the top social media trends in 2021.

Virtual Reality will take gaming and education sectors to new heights of success. For example, Facebook Horizon. From the beginning of 2021, Facebook started the Oculus VR platform to beta-test a virtual world where users can explore and connect with other users and enjoy gaming.

4. Augmented reality

AR is Augmented reality which has marked its presence in social media. Augmented Reality does not need hardware support apart from a smartphone to make it more accessible in comparison to virtual reality.

Augmented reality is more interactive and effective in user engagement.

AR or Augmented reality has become common in social media. Facebook, Instagram, Pinterest and Google have launched their own lenses where customer can find similar photos on these platforms.

Many companies nowadays prefer AR for the promotion of their brands and interaction with users.

5. E-commerce on Social Media

The social media industry has grown by manifolds from giving a platform to connect with friends, family and professionals to buy and sell everything possible. The shop now or buy now types advertisements running in the start, middle and end of the videos, made social media more of an e-commerce website.

This trend will grow in 2021 and today you will find every possible thing on social media to buy. You simply need to search for the right product tag and the search engine will do the remaining thing.

6. Goal-Oriented Campaigns to win the Game

Pandemic has made people feel emotional and that is why any brand contributing a share of their earned money for the welfare of mankind is receiving a round of applause. Any company promoting its product or services says buy this and we will donate medicines for poors, shop for this and we will donate masks to people living below-the poverty line grabs eyeball.

According to a study, more than 70% of respondents in a Twitter survey expect acts of kindness from brands which they love to shop from. Similarly, over 76% of the users feel like to shop with brands who aim to help the needy.

Brands with a goal-oriented strategy will win the battle. Being kind to those in need is the new strategy to grow business. This is one of the top social media trends in 2021.

7. Inclusion matters the most

Brands are trying to add meaningful and heart-touching lines to their tags, as it will attract more prospects and help in expansion of business operations and marketing. Users have a lot of options to choose from, but it is you who can make them realise how beneficial your brand is for them. This is only possible by showing a connection with the community.

Brands with slow and inactive strategies lag behind in the race to become the best and those who will click the right chord with customers will move ahead by a large margin.

 Inclusions are one of the top social media trends in 2021.

Conclusion

Strategies need to be changed with time as buyers approach and their expectations change according to the conditions around them. Keep these top social media trends of 2021 in mind and get ready to touch new heights of success, because pandemic is the possibility to build a bright future.

8 Types of Email Marketing Campaigns you should launch

The creation of an email list is a wise decision. But, the next question is what types of emails you should send in email marketing campaigns to reach the target audience.

Remember only the right types of email marketing campaigns, can help you achieve the goal of business expansion. The more user-engaging content you produce, the more exciting rewards, deals, and discounts you offer, the more your business will grow.

TYPES OF EMAILS

Email marketing will allow you to build a connection with the clients who will eventually turn into loyal ones. Make maximum use of Email Marketing Campaigns to engage your customers.

Here are types of email marketing or types of emails you should while doing email marketing

Build Email list using Email Marketing campaigns

We are doing a lot of email marketing campaigns from time to time but have you ever thought How important is building email lists?
If you need effective email marketing and want to get a good open rate and click rate then you should focus on building email lists.

Here are some of the options that will guide you in building email lists from the scratch-:
1. Create Lead Generation campaigns for your product and service
2. Use Pop up forms on your website or micro-sites to collect emails
3. Run Offer and sale campaigns with contact forms
4. Add more call to action buttons on your website and blogs
5. Connect your landing pages with email marketing tools

Here is the list of the top 8 most popular and engaging types of email marketing campaigns that can prove beneficial for your business. Scroll down the post and have a look at them:

8 Types of Emails for Email Marketing

1. Welcome emails

types of emails in email marketing campaigns

A welcome email is a sweet gesture you show towards clients. Also, it is a way to thank the subscribers who signed up to be a part of your mailing list. This can also be a friendly message to know what they expect, how beneficial your brand is for them, rewards, deals which are in the offering from them, and more.

The best thing about welcome emails is their high open rates because people always like to be appreciated, welcomed, or thanked.

Still, there are a lot of things to be revealed.

A welcome email is all about acknowledging a person. That is why only “Hello’” will not work. You need to tell subscribers about what they have unlocked by adding to your mail list.

2. Service feedback Emails

Feedback is important to improve product or service. Hence, it is important to ask clients to share their reviews about the product or service via email.

Feedback is important not only for development but also to know what clients expect from your brand. This is the best way to boost user engagement. It is advisable not to ask in-depth questions in the review form. But, ask some precise questions about the product working, the scope for improvement, and more. It will help better.

3. New Launch Emails

Subscribers must be aware of updates and latest happenings about your brand especially if it is about a launch of something new. Give away a free trial or a one month subscription free and make the clients feel special. This also proves helpful in keeping clients happy and feel valued.

A new launch update is one of the types of email marketing campaigns. The new feature update is one prominent type of email marketing campaign that suggests you add maximum details to share with the clients. This email marketing campaign will be an answer to many doubts, and queries.

4. Email confirmation Mails

Confirmation is the one thing we all look upto. The email confirmation messages to the subscribers increases authentication of your brand. Confirm your subscriber of being a part of your family and this small gesture will make them trust you. Also, ask them to acknowledge the same and this will work as a mutual consent to send and receive emails.

Email confirmation mails help you stay more accurate with the open-rate, click rate and conversion rate. 

5.  Thank you Email

After a successful event or after the achievement of a milestone in business, share a thank you mail with subscribers. This will motivate them to be an active participant in all your events and activities in the future.

Also, it shows good gesture to thank all of them who help you achieve success.

With email marketing, it is easy. You can push thank you mailers to earn clients’ trust. Let’s suppose, companies like Grabyo use them to celebrate special events. One different approach would be to such emails to share rewards, coupons, and more to foster the relationship with clients.

 6. Fun Activity Email

Fun and vacations go hand in hand. Run a vacation-based or a fun activity email. Share interesting holidays or a festive thing in the email and encourage subscribers to spend some quality time with their loved ones.

Such emailers are always appreciated and clients start looking forward to more emails. This is also one of the best types of email marketing mails you can send to subscribers.

7. Nurturing emails

Many people subscribe to email lists, but they never open them to view any of the  products or services your company offers. Sometimes it is good to look beyond customisation and target audience. That is why it is called ‘nurturing’ email.

For example, CloudApp is almost perfect as it has a personalized feel as if it is asking a friend for an opinion. It also offers free-of-cost services for a month. So, to understand what the client expects from them and to meet the client’s requirements.

Remember, softness is always beneficial rather than being direct. It’s best to focus on improving user experience.

8. Email Newsletters

Share a weekly newsletter that comprises all updates which happened recently. Right from the increase in share price to finalizing a new deal, everything. This will keep your client informed about what all your company is doing to offer the best user experience.

Conclusion

Choose the types of email marketing campaigns, as they play an important role in increasing the number of subscribers, clients and users. 

Let suppose your emails have a fairly good open-rate, but you start sending emails with intricate content which is difficult to understand. Then, this open-rate will fall quickly. So, it is always better to go with the flow in spite of experimenting and making your own loss.

However, it is important to work on the sales pitch, as the business will grow only if sales figures increase. Keep the above-mentioned things in mind and you will be the best in the industry.

If you have any feedback or query please write in comment box

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