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Santosh Singh Dagur

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What is Brand Strategy? How to develop an effective Brand Strategy?

Before we go ahead to understand the meaning of Brand strategy we should to learn about Branding.  To create effective Brand strategy, one should go with Marketing Goals or Organisations goals. Business Goals and Brand Building or creating a Brand strategy should match to each other.

Here is the Table of Content list that we are explain in this article-:

  • What is a Brand
  • What is the Brand Image ?
  • What Is strategy ?
  • What is Brand Strategy ?
  • the position of the brand
  • The architecture associated with a Brand
  • Brand and Product Line Extensions
  • Why is branding Important ?
  • Brand Image and CSR

What is a Brand?

A brand is a company or group’s image as perceived by the customers when buying products or services in the market. A brand is a non-taxable asset, and if adequately maintained, brand image a go a long way to support a company or group power to the top.

What is the brand image?

Brand image is the identity that one associates a company or group with when purchasing a product or service. Brand image is an intangible asset for a company or group.

 A right brand image can help a company or group to do well in business and gain customer’s faith and confidence. Brand image can go a long way to generate more significant sales and increase the overall revenue of a company or group.

The brand image does not develop in one moment. It takes years and even decades for a company or group to become a successful and famous brand.

Brand image demands a company or group to make specific promises in terms of the product or service quality and standards.

The company or group must adhere to those standards, no matter how long it has been in business. The company or group needs to stick firm to the rules as per the commitment made by it earlier to its customers.

Any non-adherence to the quality or the standards of the company or group’s commitments are bound to harm the image gained by it and certainly decrease its sales and creditability in the minds of the customers.

What is Strategy?

A strategy is the process of determination of long term business goals and objectives of a company that at the proper allocation of necessary resources and the appropriate adoption of appropriate courses of action.

What are Brand Strategy and its importance?

Brand Strategy is a pretty hard concept to define. It encompasses the promises one sets to be associated with his or her company. The messages one conveys through the company.

The behavioral approach and practices followed in the company. To sum up, Brand Strategy is the company personality that its owners or promoters try and project to its customers and the markets in general.

A successful brand image created by a company or firm involves the adoption of specific vital strategies by it.

These strategies, when applied with proper planning and orientation, can push the company’s brand to greater heights and catapult its image amongst customers.

These strategies are as follows:

1. The positioning of a Brand

Positioning a brand refers to the place where you want your brand to be in a prospective customer’s mind.

It is a psychological level where you want to be when a customer, in search of a particular product or service. Ideally,   you want to reach to such a level of confidence, in a customer’s mind, that he or she will correlate a particular brand with a specific product.

For example, we often demand a packet of Surf in the market, not even realizing that Surf is the brand name of Hindustan Unilever Limited.

We are so used to with the name Surf that we tend to forget the actual name of the product that is detergent powder.

Brand Image

Such is the level of a brand that should ideally be thinking of positioning itself in the customer’s mind. Other examples of brand association with products are Colgate for toothpaste, Maggie for instant noodles, Life India Corporation of India with life coverage insurance policies, etc..

All these examples remind us about the brand-specific correlation with the product or service. Brand positioning regarding a place in a target customer should be high. A brand should be easily co relatable, and the benefits associated with a    brand’s product or services should be top.

There must be enough proofs available for a customer to verify with the benefits claimed by a Brand.

2. The architecture associated with a Brand

A brand is well perceived if it follows a   proper architecture related to the products and services it offers.

A brand can create a   master brand and then club multiple sub-brands under the same umbrella. For example, the Tata Sons have many sub-brands like Tata Steel, Tata Consultancy    Services, Tata Teleservices, Tata Motors, and so on under the parent brand of Tata.  

This generates a sense of the Tata flavour in any sub-brand offerings made.    Customers tend to go with the parent brand reputation when it comes to brand architecture is concerned.

A competent business firm can generate a broad business base and a wide array of businesses under the ahead and parent brand umbrella.

Talking of brand architectures and their management, another brand stands out; it is the Reliance   Group.

This group, too, holds several sub-brands like Reliance Jio, Reliance    Petroleum, Reliance Industries, and etc. all under the same parent brand Reliance.

This easily attracts customers to buy any product under the name of Reliance and effectively generates more significant revenue for the company and the group at large.

Thus brands with a distributed architecture are more likely to grow its business and spread its market reach and expand its businesses at large as compared with brands with the improper or weaker architecture of brands.

  3. Brand and Product Line Extensions

A brand producing a particular product can extend its product line to create variants of its existing products or services.

For example, Coca Cola has options like Diet Coke, Coca Cola Cherry Zero, etc. These variants constitute a product line extension of existing products of Coca Cola. Kinley also a product of Coca Cola, but it is in the market with an entirely new brand identity.

Thus this can be termed as Brand Extension. Brand extension is the creation of an entirely new brand for a product and launching it in the market. This minimizes the risk associated with the failure of a particular product, and it reduces the risk of deteriorating the existing brand image. 

In brand extension, a new product with a   different brand name is less likely to produce a significant impact on its failure on the parent brand.

This strategy is applied by many established brands to safeguard against product failures and minimizing risk associated with failed products or services.

Product extensions and product line extensions are, however, risky. The risk factor associated is a huge one.

As new products are just only an extension or curtailment of an existing brand, risks of failure are enormous, evolving out of a    product line extension failure upon the entire product range.

It can lead to loss of faith in the brand series and, as a result, can force producers to stop production of the whole range of products or services.

Why is branding important?

Reading through, we find that designing a brand strategy should be very intricate to impact a brand’s image growth positively. A particular brand has to very cautiously develop a customized brand strategy that suits its business, style, and ethical policies.

It should mould a plan to adapt its culture and values ideally. A company or group can think of developing a strategy wherein sustainable brand development becomes a reality.

It should choose the appropriate steps in brand strategy formulation, followed by its implementation. It should focus on customization to suit itself because not one size fits all businesses.

Brand Image and CSR

A company or group, to gain popularity and generate brand-loyal customers, must engage in some Corporate Social Responsibilities as well.

Engaging in Corporate Social Responsibilities helps develop a positive outlook towards the company in his or her mind. 

Corporate Social Responsibilities tend to make an impression that, “The Company has a good moral and social policy.”  This helps gather a great attraction of the media and the public at large towards the brand. Many people associate such a brand as “the brand to look forward to,” which represents greater faith in the company or the group at large.

A Complete Guide to SEO: What You Need to Know in 2020

Search Engine Optimization is an aspect of Internet Marketing and this suggests that there are other traffic generating methods online; however, SEO is a favorite among internet marketers and business owners, because, it’s a perfect source of organic traffic. When you desire to build credibility and brand loyalty for your business, SEO should be your preferred starting point.

According to stats, 93% of online experiences start with the search engine. What does this mean to new business or even thriving businesses? The answer is simple. It means that under normal circumstances, every business has a 9 out of 10 chances of being discovered through search engines. No wonder why search engine advertising is very important for your business growth.

What exactly is SEO, and how can you use it to promote your online business?

What is SEO?

SEO Search Engine Optimization
SEO Search Engine Optimization

Search engine optimization is a vital online marketing source that uses the search engine as a way of promoting online businesses. It is a very perfect source of free organic traffic. The search engines provide an organized structure for people to discover products or services online through conducting searches and using specific keywords.

According to Wiki the definition of SEO is as below

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

When people access your website as a result of specific keywords, they are regarded as organic, targeted, of primary traffic. Internet marketers observe that the inflow of people through search engines increases the conversation rate because they are interested in the product or service. 

For example, When people search for an “iPhone case” via Google, thousands of websites offering the product will be displayed with links to their different websites. When searchers click through the links they will be taken to the website, and because they conducted the search which indicates their interest in the product, there is a good chance the prospects will buy the product or perform other forms of action on the website; this is the importance of SEO and why it’s the number one source of online advertising. 

How SEO works:

Search engine advertising is made up of crawling, indexing, and selecting results. The search engine process is a technical one that requires solid knowledge and skill to execute. Below is a brief explanation of the process. 

First is the crawling stage. It is called spidering which simply refers to the act of scanning a website’s keywords, sections, contents, images, headings, and hyperlinks by bots. These bots crawl the internet constantly to update data. 

The indexing stage: After the scanning of the internet by bots, then indexing can occur. The result of crawling will usually lead to the successful addition of a website in a search engine which makes it visible. Indexing usually takes time depending on the quantity of data that requires crawling. 

Whenever there is a change or update made n a website, it will be crawled again.

Selecting the result:

After a search query is submitted by a website owner, the search engine kicks to action to investigate the index and extracts corresponding outcomes. 

The importance of SEO

Statistics show that about 93% of the world’s internet marketing traffic comes directly from an online search, while sixty-seven thousand (67,000) search engine searches are performed every second on Google. This is not all, 80% of people overlook paid ads in favor of search engine results.

These stats show the high relevance that search engine marketing has on other types of internet marketing. Below are some of the reasons why generating traffic through search engines is vital for your business.

1. Increased user experience:

Search engine optimization can boost users’ experience resulting in increased leads, clicks, and conversion rates.

2. It is an excellent source of primary leads:

SEO is a factor of inbound strategies including others like social media, referrals, content marketing, etc. Inbound tactics are an effective traffic generation avenue that is sure to result in the success of leads generation among B2C, B2B, and non-profit companies.

3. It brings about increased close rates:

Unlike out-bounds lead which has a close rate of 1.7%, SEO leads parades a whopping average close rate of 14.6%. This means that if a customer locates your service or products through searches, there is a very high tendency that he or she will either like your product, stay longer on your page, opt-in to your list or order your product.

4. Reduced advertising cost:

According to search journal, inbound leads coming from search result has the potential of reducing your cost of generating leads by 61%. Therefore, it reduces the cost of advertising hence boosting your bottom-line.

5. It promotes local business patronage:

With SEO, local clients may decide to visit your physical business address after their online search. Remember earlier in this write-up, it was declared that 91% of online experience begins through search engine searches, so imagine if after searching a particular keyword and your website shows up in number one result, the outcome will be a mammoth flow of leads to your website.

6. It builds the credibility of your business and brand loyalty:

Ranking on the top 3 search results will make prospects perceive you as an authority in your niche. It, therefore, shows that you are one of the best in your industry and this perception alone guarantees patronage and brand loyalty.

Types of SEO:

There are different SEO types, in this article, four types will be discussed briefly, and they are technical, on-page, local, and off-page SEO. 

1.Technical SEO:

This is the technical strictures that influence a website’s search engine accessibility. The core objective of this type of SEO is to guarantees the effectiveness of search engine crawlers among others which are:

  • Helping to optimize and check robot.txts that guarantees effective search engine website accessibility.
  • Adopting coverage reports to discover and correct mistakes
  • Creating and delivering XML Sitemap to the entire internet search engines
  • making websites loads very fast on mobile and desktop devices
  • Optimizing the URL and website structure.

2. On-page SEO:

This involves everything that has to do with the page plus how it can be made user and search engine-friendly. You must focus on optimizing all your site pages because search engine ranking is performed on a page to page basis. The key factors required for on-page optimization are:

  • Title optimization. This is very important because the title of your site pages shows up on page results; therefore, it should be interesting and attractive. Optimizing your H1, H2, and H3 tags for various sections.
  • Images: optimizing any image(s) used in your websites, if you don’t, search engines will not recognize it.
  • Page formatting: Always take time to beautify your images and text before you publish the website. Avoid the habit of wrong formatting as it will work against you.
  • Content SEO: This has to do with the quality of your website content and how you can make it better.

3. Off-page SEO:

Off-page SEO involves internet promotion. It focuses on the strategies adopted by you to advertise your website. There are different off-page SEO strategy, the major one is link building.

Popular websites have a greater propensity of receiving higher ranking than less-known sites. The major off-page SEO methods are link building and brand advertising, 

4. Local SEO:

This type of SEO is created or is best suited for offline or local businesses alone. If you operate a business locally and you have a website, should you need to redirect online traffic to your local business via your website, practice local SEO?

SEO activities

The higher a website is in a search engine result the more chances of being seen by prospects. A website that does not show up in the first 10 results may not be seen by searchers, and this is why businesses fight for top search engine placements or ranking. Therefore, the totality of this type of advertising is not just about getting on the search engine, but about getting top ranking for better exposure.

This is why the best SEO guide will focus mostly on how to rank high in search results and importantly making your website convert using strategies.

Performing basic SEO activity

On-page SEO is technical and very important if you want to get indexed and ranked in the search engines. In the past on-page, SEO was all about meta-tags, headlines, and optimized content. Today, it’s a new ball game, the new SEO trends involve doing things differently to enjoy SEO in 2020. 

So when creating your website, follow these tips:

  1. Discover what people are looking for before you start creating your website contents
  2. Apply headlines and title tags. Produce a very interesting meta-description, title tag, and headlines. Avoid keyword over-stuffing – it doesn’t work anymore. Focus on making an excellent call to action in your meta description. 
  3. SEO-friendly URL works any day, so use it as an optimization strategy. The best type of URL should be one that matches the theme of your website. For example, if your website is about “dog training,” your URL should have keyword relating to “dog training” like “www.dogtraining.com
  4. Graphics and multimedia: Engaging your visitors is an excellent SEO ranking strategy. Google takes to account how long a visitor stays on your website and uses the action as a ranking factor. Therefore, optimizing your images, videos, is a good SEO and ranking strategy, also, adding interesting visual contents like Infographics, charts, polls, comments, etc will not only attract visitors, it will make them spend time on your website.
  5. Internal and outbound links: Give your website the needed relevancy. Linking to authority website through creating outbound link will shoot your website up search engine ranking

 Summary

Search engine optimization is a type of internet marketing that involves generating traffic through the use of search engines. It is a favorite of internet marketing experts, and businesses too because it provides business credibility and brand loyalty, increases bottom-line, etc. In 2020, the use of SEO advertising will increase beyond anyone’s expectations. Therefore, individuals and business owners should possess at least a basic knowledge of the subject by attending SEO tutorials.

Brand Building Strategies

What is a Brand ? What are some Brand Building Strategies ? What are difference between Brand and Branding? There are a lot of question that arises. Here is the detailed guide for you about marketing, branding and brand building

We are going to discuss the following in this post-:

Table of Content

  1. What is a Brand
  2. What is Branding?
  3. What is not Branding ?
  4. Why Branding is so Important to everyone?
  5. Brand Identity Selection:
  6. What is Brand Sponsorship ?
  7. Brand Development

What is a Brand ?

A Brand is a term that is used for a Company, Product, Symbol, Design, Person or Any other service that is offered to customers that distinct from other similar things. There are multiple definitions by different marketing professionals and experts. Some of the are here-:

According to The American Marketing Association ,

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”

Philip Kotler and Gary Amstrong defined the Brand as a-:

“name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product”.

And P.Tailor of defines a Brand as a,

“Marketing tool that allows consumers to recognize the maker of a product”.

What is Branding?

 If you ask to me what Branding is ? I will define in simple words; branding is a set of activities to promote a brand In this, you will require an Advertisement, Promotion, and all other Marketing activities that required to make it different from others.

What is brand building? Do you know about Brand Building Strategies for 2020? 2 The Digital Chapters

Branding is a set of marketing activities aimed at the creation of a differentiated identity for company, product, service or an Individual. Branding puts one’s company in a distinct position from its competitors.

Branding is the focused marketing activities set, which aims at setting one’s business different from the others around. Brand of a company or group is the intangible value as perceived by its customers.

The brand-building process aims at creating a perception of additional value, apart from the usage value, which a customer should get when using a company or group’s product or services.  

Branding is a set of marketing activities and this is a process of building a brand. Branding starts from creating a logo and completed to turning customers into sales.
If you want to attract a customer to your product or service you do many things and that all is Branding. In this entire activity process to attract a customer you have to do many things like Finding a unique name, catchy taglines, attractive logo, Image and creatives of the product and service

What is not Branding ?

Many people get confused while understanding the real meaning of Branding. They think creating a logo, creative or an advertisement is a Branding and actually this is not.

Branding is more than what you think. This is a process to attract people to your brand.

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Branding is creating a brand and Brand is Branding.
Branding is -:
1. Who you are ?
2. What you stand for/ What is your purpose ?
3. Why it exists ?
4. How you are different?
5. How someone feel about it?
6. Who associates with your brand ?

Brand building is a set of unwritten commitments to one’s customers about the affectivity, consistency, quality, and the truthiness of purpose delivered as an additional package or bundle with the actual set of qualities borne by the product or service.

Branding and marketing are often confused with being all and the same. But essentially, brand strategy is one channelized marketing effort of building an emotional connection between customers and a company’s products, or services whilst marketing is the overall process of revenue generation from them.

Why Branding is so Important to everyone?

Brand building process is an extremely essential process to make long-lasting impressions in the minds of the common customers.

What is brand building? Do you know about Brand Building Strategies for 2020? 4 The Digital Chapters
  • Stand out a clear communication to people.
  • Identify and recognize your Brand.
  • It makes a credibility in the marketplace.
  • Connect with people emotionally.
  • Attract buyers to add the brand.
  • Branding helps recognizing a Brand.
  • Branding helps in referrals.

Brand identity instantly influences a prospective customer, which impacts buying decisions and propels him or her to choose a particular brand over others.

Thus, Brand Identity can catapult a prospective buyer to a revenue source of the company.

Brand Strategy creates an explicit recognition for a particular company or group’s business, commanding a higher degree of attraction amongst the masses.

The brand identity, if positively circulated, has the potential to generate heightened sales and add up to create a more extensive customer base. Branding, in itself, is an excellent source of advertising for a company or group.

The greatest asset of an established brand identity is the positive word of mouth advertisement which passes on from brand-loyal customers to the probable ones and increases their overall strength.

Brand Identity Selection:

The Brand building process starts with the selection of a particular brand name, the choice of a suitable tagline, a symbol, and a registered trademark for a specific company or group for unique identification amongst a wide variety of offers. A brand identity should clearly be in line with the vision and mission of the company or group. It should highlight

What is brand building? Do you know about Brand Building Strategies for 2020? 5 The Digital Chapters

the firm’s or group’s beliefs and values, which gives it uniqueness. Selection of Brand Identity should be in perfect sync with the ethics and moral value

Brand Positioning

Brand positioning refers to the place a brand wants to behold in the minds of the customers. It encompasses the brand’s promise revolving round the core benefits delivered by the product(s) or service(s) offered by the brand; over the nearest rivals of the brand. Brand positioning is a clear indicator to judge where a particular brand exists in the market, which is no short of rivals and competitors.  

What is Brand Sponsorship ?

Brand building process involves a strategic mix of decisions involving how a brand is primarily sponsored.

A brand can mostly be sponsored in the following ways-:

i. Manufacturer’s Brand

When the manufacturer of a particular item markets the goods produced by itself under its own name, it is called Manufacturer Branding.

The manufacturer, in this case, is called the Original Brand Manufacturer thus an original brand manufacturer retails the goods produced by it.

ii. Private Brand

When a brand is owned by a wholesaler or retailer of a particular product that is not produced or manufactured by them, then such a brand identity is known as Private Brand or commonly referred to as Private Label.

iii. Co-branding

It refers to the conscious coming together on collaborative terms by two or more parties to market a particular product or service. It happens when mergers and acquisitions take place amongst companies and also when a lesser-known company launches its product and uses the brand identity of a well-known company to aid the overall business.

iv. Licensing:

Brand licensing is when the owner of a particular brand allows some other firm to use its brand identity for marketing its products. The owner of the brand gets a tremendous amount of royalty for licensing its brand identity to the licensee.

v. Franchising:

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Franchising is a process wherein a brand owner issues permission to use its brand identity to another firm strictly on its terms and conditions. The franchisee has to adhere to these terms and conditions to the very core. Also, the franchisee has to guarantee the maintenance of quality norms and standards as demanded by the brand owner. The franchisee has to obtain permission from a brand owner to market any other brand in its facility. Also, it has to commit the promote and rescue the interest of the brand owner.

Brand Development:

A brand development process includes product line extensions under the roof of a brand. It also involves a brand extension, which essentially refers to horizontal expansion of the brand products or increasing the product mix.

A company or group has the choice of becoming a “House of Brands” or “A Branded House.” A house of brands essentially refers to when the owner prefers to hold multiple brands under the original or parent roof and markets each product, in its mix, as an individual brand in itself.

A branded house, on the other hand, incorporated the brand tag on all of its products, highlighting and showcasing the powerfulness and diversity in the range of products of one particular brand.

Brand Types

            Branding can typically be subdivided into three major types as described below:

The Corporate Brand:

A typical brand identity associated with a big Corporate House owning the brand under which many different products and product lines are housed is called The Corporate Brand.

For example, The Tata Group, The Coca-Cola Global brand, General Motors, and the like. Being a well-known identity, the Corporate Brand is easily associated with the customers, and a Corporate Brand’s products or services are instantly accepted and marketed fast as compared to other products or services which stand in direct competition with them.

The Product Brand:

Some firms believe that promoting a product’s or product lines’ name as a brand image in itself is suitable for marketing. Thus they promote the individual products’ name as the brand image; for example, Maggie, Kitkat, etc. are all products of Nestle Company, but they themselves are individual brands in themselves.

Fast Moving Consumer Goods market is also full of products where the individual products like Lifebuoy, Clinic, Fair and Lovely, Vaseline, Axe, Rexona, etc. are all brand names in themselves. Seldom are they correlated with the parent company brand that is Hindustan Unilever Limited. Similarly, ITC’s products, like Aashirwad atta, Sunfeast, Yippee, Candyman, Classmate, etc. are individual Product Brands. 

The Personal Brand:

Personal Branding is a type of branding and marketing that involves practices and activities aimed at developing a brand image and reputation of an individual or a group of individuals.

Individual names are associated with brands like The Trump Towers, which is a big name in the international real estate market.

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Celebrities such as actors, actresses, sportsperson are very much sought after for their personal brand. Some big shots of personal brands in today’s context are Amitabh Bachchan, Shahrukh Khan, Aishwariya Rai, Kareena Kapoor Khan, Sachin Tendulkar, Virat Kohli, M. S. Dhoni, Sania Mirza, Saina Nehwal, Tiger Woods, Kim Kardashian and so on.

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These individuals have excellent profiles in their respective careers. They are thus romped-in by business firms to endorse their products, which have an immediate impact on the customer base and are a sure-shot formula for increasing the sales of one’s products or services.

Thus we see that branding surely helps in creating a connection in the customers’ minds about the quality, value, and dependability of a company’s products or services.

Customers are very expectant when they come across new products or services of established brand identity and get easily moulded in choosing them and neglecting others around.

But, the brand-building process is a tenacious and long-term one. We cannot expect our company’s brand image to shoot up overnight. It takes an enormous amount of brand strategy and planning to go with personal efforts put in by individuals of the company to create a brand identity.

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Brand Building Process

Moreover, managing an established brand is far more complicated than building a new brand. Expectations from an established brand are far superior as compared to a new band. Thus, maintaining the quality and keeping up with the promises of the company as represented by the brand image is a tedious job.

Customers can quickly move away from a particular brand if their expectations are not fulfilled. Regaining brand identity is a very, very difficult proposition, for example, Maggie, which lost its brand image, had to face a very tough situation to regain its position back.

So, we need to be very cautious with our strategies and should try and develop an effective branding and marketing strategy to create a sustainable Brand Identity for ourselves.

How to use Business Whats App? Tips and tricks to use

How to use Business Whats App? Tips and tricks to use
How to use Business Whats App? Tips and tricks to use

WhatsApp is a simple tool like any other app in your mobile. The most used app by all internet user to communicate each other. Messaging fasten your communication with customers. Business WhatsApp is helping many businesses to simply the communication with consumers. This is one of the best Apps for Digital Marketing.

From last few years WhatsApp has modified numerous things that helped it to retain its customers as well as double them.

Some statics you can’t ignore about WhatsApp
  • 1.5 Billion WhatsApp Users
  • 450 million people use WhatsApp daily
  • 2nd most used app
  • 65 million messages a day sent through this app.
  • 100 a voice calls a day
  •  2 million users in china
  • 200 million users in India
The best thing of WhatsApp is that it is easier than any other app to use. Businesses don’t need to educate buyers or their customers about this App; so, it helps businesses to send their message to customers without any efforts. Another great thing of WhatsApp is that, this doesn’t cost a single coin. It’s free.

What is business WhatsApp?

How to use Business Whats App?
How to use Business Whats App?

Business WhatsApp is like the same WhatsApp that you have in your mobile. This simplifies the use of WhatsApp for small business owners to communicate with their customers in a speedy way.  WhatsApp officially describe about Business WhatsApp-:

WhatsApp Business is an Android app which is free to download, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.
Business WhatsApp gives you following new things that a normal WhatsApp doesn’t have 
1. Labels – it helps businesses to categories their customers and chat
2. Business profile- her you can describe your business with website link, email, GPS location on Phone no
3. Auto Messages- The best thing is you can sent automated messages to users
4. Delivery Reports- You can see the no of messages are sent or received
5. Verification- You can verify it with landline as well.
6. You can run web WhatsApp in many laptops or desktops

Is WhatsApp business important for my business

Yes, and Of course this is very important for your business and if you are not using start using it and it will grow your customer retention.
Cold calling can’t help you much but messaging still exists whether it’s smart messaging or texting. WhatsApp helps you sending unlimited text, videos or Images with description of your products and services.

How can I use business WhatsApp for my company?

You can start it from the easier format. Some businesses are using for offers and services however you can use this for customer support as well. This will help your customers to retain with you.

How to start the business WhatsApp

Step 1- Go to  play store in your mobile and search business WhatsApp
Step 2- Download the Business WhatsApp and Agree with terms and conditions
Step 3- Add the business no, you can use landline no.
Step 4- Verify your no. if this is landline you will receive a call about the code, note the code and enter the code to verify it.
Step 5- Fill out all the information on it like business name, website, business location, email or phone no. that you want to show (Remember this will be visible to public)

How should I set up Business WhatsApp?

Setting is up the business WhatsApp business is easier but you need to be very farsighted while the filling the information. Put only the relevant information that you can’t to share it with your users or customers.
Don’t forget to use automated messages in business WhatsApp. Set up greeting messages and away messages that will help customers to engage with you and will show you the customers that you provide quick replies.
Open web.whats-app.com in different computers and scan the code. Many users can use a single business WhatsApp at the different system at the same time and can chat with 100s of customers. Be wise while setting up the business WhatsApp.
 
Please share your comments and share your thoughts regarding the article. I will discuss about it in next article

 Everything You Need to Know About Referral Marketing Program

Referral Marketing Program: Everything You Need to Know About
Referral Marketing Program: Everything You Need to Know About

From the past few years referral marketing has been acquired by many top brands and this is really helping them to grow faster than any other strategy for their business.

In Digital Marketing world when you plan about growing business online than you can’t ignore the referral marketing program.

Referral marketing program has helped several businesses to engage their customer and have helped them to retain their customers.
Many of the businesses are far away from referral marketing but in the coming years it will be necessity to bring loyal customers on board.
Referral Marketing Program: Everything You Need to Know About
Referral Marketing Program: Everything You Need to Know About
If you want build your brand or grow your online presence than you should not forget the referral marketing program.

What is referral marketing?

Referral marketing is when you get your customers to tell their friends about you.
This is a way of making fan following, creating a list of customer by obtaining support from specific sources or this is way getting referred your business to your customers friends
According to the New York Times, 65% of all new business comes from referrals. That means on average, two-thirds of consumers make purchases because someone they know recommended a particular product or service.
In normal words Referral marketing is a technique of promoting your products, services or your businesses to your friends.

How Referral Marketing help you in your business

This is great way promoting your brands organically without spending much on Advertisements. You just need to make great referral marketing program that engage your existing customer. The program should help retaining your customers and help you bringing new customer
 
 
Why should you use referral marketing?
Because you are human being and you always share your happenings and experience with your friends. When your friends recommend something to buy a product you definitely buy that and that’s referral marketing.
  • 92% of consumers trust referrals from people they know – Nielsen
  • People are 4 times more likely to buy when referred by a friend – Nielsen
  • Consumers rely on word-of-mouth 2-10x more than paid media. – Boston Consulting Group
Following are the few reasons to use referral marketing-:
  • It saves your marketing budget
  • It retains your customer and acquire new customer
  • It is user friendly and customer centric marketing strategy
  • It engages customers and gives them benefits to retain with the brand
  •  This way you not only save your money but also bring new customer.
Referral Marketing Process
Any referral marketing program depends on the product, service, nature of business and its type of customers.
Let’s discuss few things about referral marketing process-
  • Discuss with your sales and marketing team about the customers
  • Understand the customers behavior and trends of the business in your industry
  • Draw a plan with sales team about what they can offer to a customer if that bring another customer
  • Discuss the finances with marketing team and chalk out the promotion plan
  • Make digital marketing plan to advertise your referral marketing program
The success of referral programme depends on the sales and marketing team. You need to plan the great rewards, offers, discounts or cash back offers to bring more customers or retain the existing one.
 
I will discuss the details of Referral Marketing in next article. Happy Reading.
 
 
You can explore more about different blog post at thedigitalchapters.com
Tор 5 tірѕ fоr Pіntеrеѕt Mаrkеtіng

5 tips to improve your Pinterest Marketing
5 tips to improve your Pinterest Marketing

Have you been looking fоr nеw mаrkеtіng ways to promote your business? If your аnѕwеr іѕ уеѕ, thеn уоu nееd to Cоnѕіdеr Pinterest.

Pinterest is a ѕосіаl mеdіа wеbѕіtе that іѕ fast-growing and addictive. It’ѕ image-focused, so,it is реrfесt fоr аdvеrtіѕіng. Pіntеrеѕt has аlwауѕ bееn аbоut thе ѕhаrіng аnd discovery оf іdеаѕwhich has аlѕо bесоme оnе оf thе mоѕt роwеrful аdvеrtіѕіng рlаtfоrm tо drіvе реrfоrmаnсе mаrkеtіng thrоugh thе соnсерt оf іdеа dіѕсоvеrу.

 Thе ѕіtе iѕ еаѕу tо uѕе, so, іt wоn’t take too much of your time to gеt up tо ѕрееd оn hоw іt wоrkѕ, аnd оn hоw уоu саn bеѕt make uѕе of іt in order to promote your business.
If уоu haven’t dоnе ѕо аlrеаdу, then it is time for you to add Pіntеrеѕt buttons and widgets tо your оwn website, so thаt уоur customers can “ріn” уоur іmаgеѕ. Thеn, gеt acquainted with the ѕіtе so that you will be able to best uѕе іt as раrt of уоur mаrkеtіng strategy.

These fіvе tірѕwill hеlр you to gеt thе mоѕt out of Pіntеrеѕt.

1.     Bе Prolific: Crеаtе Boards fоr Your Prоduсtѕ, аnd fоr Yоur Customers’ Intеrеѕtѕ

 Check оut whаt other соmраnіеѕ are dоіng. Petplan Pеt Inѕurаnсе fоr example hаѕ 42 boards wіth сutе images, аnd creative names, ѕuсh аѕ “Thе Bark Arоund thе Pаrk“.Rеtаіlеr Bеrgdоrf Gооdmаn hаѕ 39 bоаrdѕ which rеflесt the соmраnу’ѕ image, and showcase muѕt-hаvеѕ fоr ѕtуlіѕh women. One board, “History оf thе Lіttlе Blасk Jасkеt“, focuses on thе mаkіng оf аn ісоnіс jасkеt. You саn imagine customers whірріng оut thеіr сrеdіt саrdѕ whеn thеу ѕее thе саrе аnd сrаftѕmаnѕhір thаt gоеѕ into mаkіng ѕuсh a jасkеt.Aѕ уоu сlісk thrоugh оthеr соmраnіеѕ’ boards, make notes оf сlеvеr іdеаѕ you саn uѕе.

2.     Get Social оn thе Site

Fоllоw оthеrѕ, аnd pin others’ ріnѕ. Others wіll ѕее your асtіvіtу іn thеіr ѕtrеаmѕ and nоtіfісаtіоnѕ, аnd thеу’ll dіѕсоvеr уоur bоаrdѕ and will follow you.

3.     Gеt Chatty: Comment on Pорulаr Pіnѕ (Bесаuѕе Thеѕе Pins Arе Seen Mоrе Oftеn)

Pіntеrеѕt’ѕ “Pорulаr” саtеgоrу соnѕіѕtѕ of ріnѕ whісh аrе pinned mоѕt оftеn, аnd commented on most оftеn. Whеn уоu comment on ріnѕ іn thіѕ саtеgоrу, mоrе uѕеrѕ will ѕее уоur comments. As wіth blog соmmеntіng, be ѕіnсеrе and ѕресіfіс іn уоur соmmеntѕ. Say what уоu lіkе аbоut thе ріn and whу you like it, rаthеr thаn ѕіmрlу say  “I lіkе it.” Bе саrеful nоt tо оvеr-dо thе commenting; dоn’t соmmеnt-ѕраm.

4.     Prоmоtе Yоur Pinterest Boards tо Your Cuѕtоmеrѕ, аnd оn Yоur Othеr Social Mеdіа Accounts

Let your сuѕtоmеrѕ knоw that уоu’rе асtіvе оn Pinterest, аnd encourage them tо check оut уоur boards, аnd interact wіth you. Contests are рорulаr, ѕо соnѕіdеr runnіng оnе.Yоu саn also find уоur friends оn other ѕосіаl mеdіа accounts like Twіttеr аnd Facebook. Tо dо thіѕ, сlісk оn your buѕіnеѕѕ nаmе оn the home раgе. Choose Find Frіеndѕ from thе drор-dоwn list.

5.     Crеаtе a Pіntеrеѕt Mаrkеtіng Plаn

Aѕ уоu create mоrе bоаrdѕ аnd аdd ріnѕ tо thоѕе bоаrdѕ, ѕtаrt рrоmоtіng іndіvіduаl boards, rаthеr than уоur entire ассоunt. Create a рlаn, fосuѕіng оn one оr twо bоаrdѕ a wееk. As with аll online mаrkеtіng асtіvіtіеѕ, уоu ѕhоuld сhесk your аnаlуtісѕ tо еnѕurе уоur еffоrtѕ аrе gеttіng results – This аllоwѕ you to trасk how mаnу people hаvе been pinning frоm уоur website аnd hоw many people hаvе vіеwеd уоur pins. Mаkе аdjuѕtmеntѕ based оn уоur findings. 

Rеmеmbеr, the рurроѕе оf mаrkеtіng your buѕіnеѕѕ wіth Pinterest іѕ tо drіvе mоrе rеfеrrаl traffic tо your wеbѕіtеѕ and sales раgеѕ.

How to Write Meta Descriptions to Boost Your SEO

How to Write Meta Descriptions to Boost Your SEO
How to Write Meta Descriptions to Boost Your SEO

 

Have you ever had to wonder why some of the Google search results do not have any content below them? Have you wondered while some links have content telling you what is inside, some have absolutely nothing? Will you click on the link with no description or content below it? Definitely not!Well this small description that really catches the attention of the readers is what referred to as the Meta description. And it is imperative for every website to have one and if you have a website you should pay close attention to having the right Meta description for it. This is the attempt a website makes to catch the attention of the consumers and encourage them to click on your website link.

How to Write Meta Descriptions for your website SEO 10 The Digital Chapters

Importance of Meta descriptions

It is not just about catching the attention of consumers for which the Meta description is used. It is also one of the key factors used by the search engines to rank the websites. Without the right description or the absence of a meta description could potentially lead to loss of leads, visitors and eventually loss of possible consumers.

How to Write Meta Descriptions for your website SEO 11 The Digital Chapters


While Meta description is widely understood as the one that is featured on search engine results, they are not limited to that. Whenever people share the content of your website, on social media, the same description will be featured.

How to Write Meta Descriptions for your website SEO 12 The Digital Chapters

While Meta description is definitely taken into account for ranking, it is not included as such. So you don’t have to jam up your Meta description with the keywords for the sake of ranking. However, we would suggest that you look at human behavior when using the right Meta description. Won’t you want your customers to know that the link is what they need to try for their outcome?

Tips for writing the best Meta descriptions to boost SEO

Meta description is only a few sentences that you need to use for boosting the importance of your website and to catch the attention of your consumers. The Meta description should be written with the objective of gaining a click and every word should reflect the passion. You need to ensure that you present facts while meeting with the consumer expectations. It is easy to write or modify a Meta description but since you wouldn’t want to be changing them too often, here are some tips to get it right the first time. 

CTA is another key in having the Meta description to work for you. A sales copy is only considered great if it is in the present tense and has actionable words to it. Also your words should inspire the reader to click on the link and go through the same. In fact your words can make the reader to beyond their search and raise their curiosity.

Make your Meta description be the answer that the readers are searching for. Every time a person is looking for something online it is to either read or buy or know about something. This will make your website more competitive.

Do not have long descriptions as that may not retain the attention of your consumers. Be honest and yet inspire the reader to proceed.

Meta descriptions may not have a direct impact on your SEO and yet they do have a crucial role to play in getting the much-needed click-through.  

Top 10 best Digital Marketing Blogs every Marketer should read every day 

Top 10 Digital Marketing Blogs
Top 10 Digital Marketing Blogs

How you can keep growing in Digital Marketing? Do you want to keep learning in Digital Marketing? My answer will be’ Yes’ Because in digital marketing you need to be very active and alerts; what’s trending and which tactics is working. You need be carefully all changes and happenings in internet marketing. You can keep learning with the following blogs where industry experts and top digital marketing professional keep sharing their knowledge

The Moz Blog 

Top 10 Digital Marketing Blogs
Top 10 Digital Marketing Blogs

When it comes to learn about SEO- search engine optimization than you will remember Moz blogs. Learn about DA and PA from their blog. What is link building and how SEO works? This is the perfect blog for this.

Kissmetrics

Top 10 Digital Marketing Blogs you should read daily 13 The Digital Chapters
Are you tired of Google Analytics or any other Analytics platforms than you need to learn about how analytics work? What is data and what is the role of it in Internet Marketing? Kismetrics gives you detailed knowledge of analytics and insights.

Marketingprofs

Top 10 Digital Marketing Blogs you should read daily 14 The Digital Chapters
MarketingProfs is like learning through Marketing Professionals. It shares on blog multiple types of posts including SEO, SEM, SMO and Other Marketing formats. It takes you through the depth of marketing and variety of content for internet marketing however it requires you to sign up to read all but gives you unlimited free resources.

HubSpot blog

Top 10 Digital Marketing Blogs you should read daily 15 The Digital Chapters
one of the favorite blog of Digital Marketers. There no Internet Marketing professional whose has not seen their blog post. This is known as Inbound Marketing. If you have not read their blog posts you are not expert in Online Marketing.

Copyblogger

Top 10 Digital Marketing Blogs you should read daily 16 The Digital Chapters
If you are planning to learn about new strategies for content marketing and this is the best platform. It provides you latest techniques and trends in content marketing. For bloggers and writers, this is a must read blog.

Search Engine Journal

Top 10 Digital Marketing Blogs you should read daily 17 The Digital Chapters
Search Engine Marketing is one of the best ways to promote your products and services on the Internet and to learn the latest trends and tactics search engine journal is the best resource for any digital market. Once you start learning about SEM or PPC marketing than you will realize the importance of this blog. Don’t forget to get their E-books

Marketing Land

Top 10 Digital Marketing Blogs you should read daily 18 The Digital Chapters
You are on MarketingLand’s blog then you are on the planet of marketing where you learn about all aspects of Digital marketing. They take you through all steps of Marketing including Social Media, Analytics, SEM, Email Marketing, Mobile Marketing, Viral Marketing, Affiliate Marketing and more. You can learn all these things by their free resources like e-books, free guides, tips and tricks, articles, blog posts and infographics

Social Media TODAY

Top 10 Digital Marketing Blogs you should read daily 19 The Digital Chapters
As its name suggests you its meaning. SMT social media today gives you the updates and strategies for social media marketing. If you think you are not good in Social Media marketing or management then you can start reading this blog and you will become an expert. They provide you infographics, tactics and great tools for social media marketing

Content Marketing Institute

Top 10 Digital Marketing Blogs you should read daily 20 The Digital Chapters
In this year content marketing is trending and if you want to know more about content and how this work than you should keep learning from this blog. They provide strategies, content marketing plans, and trends in different industries

10. Social Media Examiner

Top 10 Digital Marketing Blogs you should read daily 21 The Digital Chapters
Its not about the Examiner that you have seen in Exam rooms it’s all about the struggle and challenges you face while marketing on Social Media. Social Media Examiner guides you throughout the social media channels. How you can grow fast on Facebook, Twitter, Linkedin, Instagram or so on. This blog gives you depth knowledge of social media.

Some other blogs you also need to read

Coshcedule Blog

Hootsuite Blog

Buffer Blog

Top 5 SEO Basics You Need to Master right now
Top 5 SEO Basics You Need to Master right now

Are you new to SEO? What are some basics of SEO that need to master without any technical experience? Let me explain you the importance of SEO and How SEO can help your Business or website.

What is SEO (Search Engine Optimization)?

As per MOZ blog, SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

 Why SEO is Important for your Business?

There are multiple of benefits of SEO apart from web traffic. A few of them are below-:

  • To rank your website in search engine.
  • To increase web visitors or traffic.
  • Grow your organic search or bring direct traffic from all sources.
  • Grow organic leads and grow sales.
  • Rank in Local Search.
  • Best for building brand’s credibility and reliability among users.

Following are top 5 points on SEO that will help you to master your SEO skills and help you improving your website.

1. SEO Basic- Link Building

Links are an integral part of any SEO strategy without that help you growing your rank in Google. It is also one of the most important factors used by Google for their ranking. And it has not changed over time as well which means knowing it will help you building a better ranking. A recent study proved that with the decrease in the number of links in a website, the ranking also consistently drops in Google.

Top 5 SEO Basics You Need to Master right now
Top 5 SEO Basics You Need to Master right now

While it is not easy you can definitely get the links by using two of the most trusted methods.

  •  Writing testimonies for the companies you have had the chance to work with and take their link for posting in your website.
  • Provide a case study, an original story that will showcase the results and the case study of the client will also mean you can use their link to the story.
  • With these two basic methods, building your links is not so difficult.

2. SEO Basic- Content

This is again a very integral part of the ranking algorithm. Google and other search engines are constantly trying to provide their viewers with updated information and hence if you had recently updated your website then your chances of a better ranking are high. And content is also the place where you use the keywords which is the key to get a better ranking. Ensure that you repurpose the older content and also try different forms of content to provide variety.

3. SEO Basic- Meta descriptions:

This is the headline that gets displayed when your website is displayed on the search result of any search engine. It is also the first impression that you get to make on your client. This is what let the clients know whether the result is relevant to their search or not and if they should be clicking on the link. Your CTR will improve with the right meta description which means including keywords and catchy phrases is of utmost importance.

4. SEO Basic- UX

UX or User Experience is another factor taken into account by Google for ranking your website. And this means you need a better design, better content and of course a better loading time. And most importantly you need the navigation made as easy as possible for the clients to traverse through.  Keep your website free of clutter, simplistic and provide a better speed, by limiting the number of ads on display.

5. SEO Basic-Go mobile

With the chances of Mobile first indexing soon expected at the Google algorithm, it is imperative to make your website mobile ready for a better ranking. Make sure that your website is mobile friendly and try to optimize the local SEO on your website. And try to also make it optimized for a voice search on smartphones.
It doesn’t require you to have technical skills for creating an SEO friendly website. Once you have the basics well defined and understood, you can then focus on improving the other metrics for improved ranking.

How to Boost your SEO with Meta Description and Search Engine Optimization

3 Tips to Boost Your SEO with Meta Description
3 Tips to Boost Your SEO with Meta Description

Have you ever had to wonder why some of the Google search results do not have any content below them? Have you wondered while some links have content telling you what is inside, some have absolutely nothing? Will you click on the link with no description or content below it? Definitely not!

Well, this small description that really catches the attention of the readers is what referred to as the meta description. And it is imperative for every website to have one and if you have a website you should pay close attention to having the right meta description for it. This is the attempt a website makes to catch the attention of the consumers and encourage them to click on your website link.

Importance of meta descriptions

3 Tips to Boost Your SEO with Meta Description
3 Tips to Boost Your SEO with Meta Description

 

It is not just about catching the attention of consumers for which the meta description is used. It is also one of the key factors used by the search engines to rank the websites. Without the right description or the absence of a meta description could potentially lead to loss of leads, visitors and eventually loss of possible consumers.
While meta description is widely understood as the one that is featured on search engine results, they are not limited to that. Whenever people share the content of your website, on social media, the same description will be featured.While meta description is definitely taken into account for ranking, it is not included as such. So you don’t have to jam up your meta description with the keywords for the sake of ranking. However, we would suggest that you look at human behavior when using the right meta description. Won’t you want your customers to know that the link is what they need to try for their outcome?

Tips for writing the best meta descriptions to boost SEO

3 Tips to Boost Your SEO with Meta Description
 

Meta description is only a few sentences that you need to use for boosting the importance of your website and to catch the attention of your consumers. The meta description should be written with the objective of gaining a click and every word should reflect the passion. You need to ensure that you present facts while meeting with the consumer expectations. It is easy to write or modify a meta description but since you wouldn’t want to be changing them too often, here are some tips to get it right the first time.

1. Keyword focus and clear description is the key. There are only a couple of sentences to write in meta descriptions and you want them to hold the necessary keywords and the necessary language that will catch the attention of your target consumers. It is important that you don’t include the keywords without any relevance.

2. CTA is another key in having the meta description to work for you. A sales copy is only considered great if it is in the present tense and has actionable words to it. Also your words should inspire the reader to click on the link and go through the same. In fact your words can make the reader to beyond their search and raise their curiosity.

3. Make your meta description be the answer that the readers are searching for. Every time a person is looking for something online it is to either read or buy or know about something. This will make your website more competitive.Do not have long descriptions as that may not retain the attention of your consumers. Be honest and yet inspire the reader to proceed.

Meta descriptions may not have a direct impact on your SEO and yet they do have a crucial role to play in getting the much-needed click-throughs. 

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