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Santosh Singh Dagur

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 Digital Marketing, Search Engine Optimization and Marketing

Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.

Direct email marketing, search engine optimization, and search engine marketing are few of the tools which come under this category.

They are becoming more and more common in the online world. It is a very popular form of advertising,

Media is important now because we have access to a large number of data and more and more people are having access to this large data.

They often view and review the data pertaining to customers tastes, ever-changing choices, etc.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

So What Exactly is Digital Marketing?

It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

  • Your website
  • Blog posts
  • eBooks and whitepapers
  • Info-graphics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and look-books
  • Branding assets (logos, fonts, etc.)

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

How to choose the best affiliate program ?

Affiliate Marketing: An Overview

How to choose the best affiliate program ?
How to choose the best affiliate program ?

Affiliate Marketing: An Overview

Advertising and marketing have always remained the most vital components of any business that wants to aspire and enhance its customer base. With the advent of online and digital marketing tools, the marketing strategies have completely transformed from conventional marketing measures to performance based marketing.

Affiliate Marketing is also among these contemporary marketing tactics, where the advertiser exhibits the merchants’product or service advertisements on his/her online space to attract the customers.

The affiliate payment can also be considered as a sort of commission being paid for selling a product or service on a person or firm’s behalf. Instead of paying the affiliate marketer upfront, the merchant only pays when some action has been taken, whether it is through an online click or by filling out an online form.

This implies that merchant pays only when the concrete results from marketing are obtained.

How to choose the best affiliate program?

Affiliate marketing is gaining colossal popularity for the great earning potential it possesses for the affiliate marketers. However, regardless of the huge potential of affiliate marketing, about 76% of the new affiliate marketers fail to achieve success.

The reasons include their inability to choose the right product or service for marketing and not strategizing enough before jumping in the field of affiliate marketing.Finding success in affiliate marketing is certainly not easy, but, it is also not as complicated as many people believe.

Here are some imperative and useful strategies to choose the best affiliate program, leveraging which one can achieve measurable results while achieving substantial earnings.

Determine the products that your visitors want to buy

Do not follow the obvious and choose what others are selling. Give a deep thought to determine the products that perfectly match the niche of your online space.

For instance, if an affiliate marketer owns a recipe blog or a food related blog, then there are very high chances that its visitors are more likely to buy kitchen and food related products, such as, a mixer, grinder, juicer, an air fryer etc.

 

The best way to find out the most demanded and online purchased products in your niche is to use Amazon. The Amazon’s best seller list shows tits bestselling products in each category.

 

Fulfill your visitors’ needs

Money making with affiliate marketing programs would become quite easier if you can solve the problems of your online visitors or fulfil their requisites.

There are a variety of products which people use, electronic or mechanical and many people face a lot of issues with the right usage of the products.

For instance, if someone has bought a DSLR camera and is not aware of the different modes in which it can be used to take pictures differently, then a blog with pictures exhibiting how to do different settings for different picture modes can be quite useful.

Begin with the affiliate marketplace

 
There are some websites which offer an exhaustive list of the affiliate products which can be marketed. The websites like Commision Junction, ShareASale or ClickBank are among the best online paces where you can the most ideal products matching your niche. For niche marketers, ClickBank and Commission Junction can be quite useful.
 
Furthermore if you are using a WordPress based website or blog, the plugin like GoCodes can be leveraged for making the links.
 

Points to Consider

When you have zeroed down on the products that you want to promote using the affiliate marketing programs, it is vital to consider the following factors in order to decide if you are ready to market the products or not.

 
  1. Promotional matters
  2. Available banners
  3. Minimum payout
  4. Payment mode
  5. Affiliate control panel
  6. Requirement of tax form

Associating with the renowned brands will always serve as an added advantage to your affiliate marketing campaign as these brands have already developed the trust and credibility among the buyers.

 

Using these tips andtricks, you can certainly achieve great success in affiliate marketing

Why social media is important for your business? Social Media for Business and Social Media Marketing tips

Why do you need Social Media for your business?
Why do you need Social Media for your business?
  

Is Social Media useful for business? Are Social Sites good? Is Social Media Marketing required? What will you check after visiting on a website?  Most of the net users start checking the company’s presence on social media sites. We check company’s profiles on Facebook, Google plus, LinkedIn, Pinterest, Twitter and Instagram. We can gain a lot of ideas from it about the company without knowing the ins and outs of how the company operates.

It is important for any business to have a website. However, a mere website will not help your cause much if you haven’t developed relevant social media channels like Facebook, Google Plus, YouTube, Twitter, and Pinterest. 

Social Media Sites
Social Media Sites

 
These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
 
Besides the obvious assumption that everyone is online all the time, there are two main reasons why social media should be a central part of the marketing plan for your small business.
Reason 1:
In today’s modern day, you need to find customers and clients where they play on the internet. They need to see your products, services, and most importantly you as a business owner. Potential customers may not even need your services or products right now, but if you engage you will be the one they recommend or call when they have the need.

Social Media Sites
Social Media Sites
Image Source: http://goo.gl/KPtgds
 
Reason 2:
Social media is a mechanism to attract customers and clients to the content on your website and blog. Through your writing they get to know you as an expert in your field. With more people reading your articles and blogs, search engines view your content as more credible and your website and blog posts could rank higher in search results.
    
Many people use Social Media for personal reasons but now if you are not using it for business reasons you’re already behind. You will be surprised how using Social Media can reach into other parts of your marketing strategy.
 
Drive more Traffic to your website
Every website owner wants to increase their traffic; Social networks top the list of site referrals.  Not to mention that they triumph in time spent on site, as well.
Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists but it has now become more social.
 
Increase SEO using Social media
With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account.
Why do you need Social Media for your business? 2 The Digital Chapters
Image Source :http://goo.gl/5gRDzG
 
Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine.
Your efforts though social will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results.
 
Engage your customer
Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly.
The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.

Social Media Marketing
Social Media Marketing

 
Make your company a Brand Using Social Media
With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.
Why do you need Social Media for your business? 3 The Digital Chapters
 
Be Mobile friendly
At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Remember that most internet activity is being done through mobile devices; plan accordingly when developing your social strategy.
Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience
 
Generate More Revenues
Social media helps companies earn more revenues. When you have a social media presence, customers can directly message your company about a product or service. They can get instant feedback on any questions or concerns that they have about your company. Social media also serves as a way to persuade customers to buy your company’s products. You can also advocate the reasons why certain items for sale are preferred. Tourist operators use images, videos, and other type of content to promote their brand online. Therefore, social media is also a great way to boost your brand’s presence online.
 
You Increase Business Competitiveness
  When you use social media, you allow customers to directly share their feedback with you. Business organizations often struggle to connect with their customers. Social media allows you to better connect with them and directly communicate anything that you wish to. This way you will be able to build a strong and more connected presence online.
 
Better Targeted Marketing
 You can choose to have your advertisements targeted to specific audiences. The ability to select your intended audience for the advertisements helps you put the message to the intended audience only.
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