Platform Best For Vibe Pro Tip TikTok Trends & virality Casual, fun Use trending sounds and hashtags Reels Brand …
Platform Best For Vibe Pro Tip TikTok Trends & virality Casual, fun Use trending sounds and hashtags Reels Brand …
Aspect Demand Generation Lead Generation Focus Create interest Collect leads Goal Build awareness and trust Drive conversions …
Brand Element What It Is Why It Matters Purpose Your brand’s reason for existing Builds emotional connection Vision Where …
Platform Best Content Types Instagram Reels, stories, product shots, tips Facebook Events, live videos, promos, updates …
Factor Why It Matters Quick Tip Google Profile Ranks you in local searches Complete every field, add photos NAP Consistency …
Tool Best For What It Does Limit Google Search Console Tracking site issues Shows rankings, indexing, mobile fix None Google …
Tool Best For Key Features Free Plan TubeBuddy Channel optimization Tag tools, A/B testing, bulk processing Yes VidIQ …
Mistake Fix Inconsistent business details Use the same name, address, and phone across all platforms Keyword stuffing in business …
Week Email Type Purpose Example Topic Week 1 Newsletter Engage Monthly highlights Week 2 Promo Email Sell Flash sale offer …
Tool Best For Key Feature Free Plan Ahrefs Backlink analysis Deep competitor insights No SEMrush All-in-one SEO suite …
Template Type Best Use Purpose Welcome After signup Introduce your brand Promo Sales & offers Drive purchases …
P Meaning Example Purpose Product What you're selling Organic coffee Solves a need Price What it costs $18 per bag Reflects…
Channel Best For Watch Out For Instagram Visuals, product highlights Needs regular content Facebook Local reach, communities …
Marketing Type What It Does Who It Reaches How You Track It Where It Shows Up ATL Builds brand awareness Mass audience Hard to …
Sign What It Means Action to Take Logged out unexpectedly Password may have been changed Try to log in and reset password …
GTM Strategy What It Does Best For Product-Led Users try before buying SaaS, freemium tools Sales-Led Reps guide the sale B2B,…
Ad Type Best Use Google Search Ads Target buyers searching for specific cars or dealerships Facebook Ads Promote local deals, …
Aspect Local SEO Organic SEO Goal Appear in local search results Rank in general search results Focus Location-based queries …
Platform Why It’s Important Google Business Shows up on Google Search and Maps—non-negotiable. Yelp Trusted for reviews—great for…
Email Type Main Goal Best Time to Send Pro Tip Welcome Say hi and set the tone Right after signup Toss in a freebie or special …
Course Name Platform Best For Time Cost Google Digital Marketing Cert Coursera Beginners 6 mo ~$49/mo Meta Social Media Cert…
Tool Best For Free Plan Visual Planner Analytics Hootsuite All-in-one management No Basic Yes Buffer Simple scheduling Yes…
Course Platform Level Cost Best For Email Marketing Cert. HubSpot Academy Beginner Free New marketers Promote Biz w/ Email …
App Users What It’s Best At Biggest Limitation WhatsApp 2+ billion Global reach, strong privacy Blocked in some countries …