Email marketing calendar 2021
Planning – Most Essential for Marketing Campaigns
Planning is the first and very important step for anything we wish to start. Here also you must plan to organize an email marketing calendar. To begin with, precisely check each month and note down the dates which are important as per your organization and industry type.
This is necessary because it will help you plan an annual meet, conclave, or conference accordingly.
Note down the dates as they will play a pivotal role in highlighting the reason behind running an email marketing campaign specifically for those days. By organizing an email marketing calendar you can focus on creating result-oriented email, social media, and various other online marketing campaigns.
The best way to organize your email marketing calendar is to keep an update about what’s going on around.
This is very important as it helps in scheduling email campaigns and saves you from lying in the stack of inbox like any other promotional email.
Understand this with an example. What if you also send a promotional email to the subscribers on Cyber Monday? On this day, the receiver will already have a flood of deals and coupons in the inbox and your email will also lay in that crowded inbox. It sounds disheartening.
But, if you curate a unique emailer for the day, then it will surely grab the receiver’s attention. Hence, your motive gets fulfilled.
You must follow a four step approach to organize an email marketing calendar. These steps are:
- Mark
- Plan
- Execute
- Monitor Results
This is the best way to make emailers work for you in a seamless and positive manner.
Other than this, here are ways to organize your 2021 email marketing calendar in the best way possible:
May 2021
- May 4 — Star Wars Day — May the 4th be with you!
- May 4 — Teachers’ Day
- May 5 — Cinco de Mayo
- May 9 — Mother’s Day
- May 31 — Memorial Day
Monthly themes
- Asian American and Pacific Islander Heritage Month
- Jewish American Heritage Month
- Mental Health Awareness Month
- June 6 — Drive-In Movie Day
- June 8 — Best Friends Day
- June 14 — Flag Day
- June 19 — Juneteenth Independence Day
- June 20 — June Solstice / First Day of Summer
- June 20 — Father’s Day
Monthly themes
- LGBTQ+ Pride Month
July 2021
- July 1 — International Joke Day
- July 4 — Independence Day
- July 17 — World Emoji Day
- July 19 — Ice Cream Day
- July 22 — National Hot Dog Day
- National Ice Cream Month
August 2021
- August 7 — International Beer Day
- August 9 — Book Lovers Day
- August 9-16 — Shark Week
- August 13 — Friday the 13th
- August 13 — Left-Handers Day
- August 21 — Senior Citizen’s Day
- August 30 — National Marshmallow Toasting Day
- Black Business Month
- American Artists Appreciation Month
September 2021
- September 6 — Labor Day
- September 6 — Rosh Hashanah begins at sundown
- September 12 — Grandparents Day
- September 15 — Yom Kippur begins at sundown
- September 21 — International Day of Peace
- September 22 — September Equinox / First Day of Autumn
Monthly themes
- National Latinx/Hispanic Heritage Month (runs from September 15 to October 15)
October 2021
- October 11 — Indigenous Peoples’ Day
- October 29 — National Cat Day
- October 31 — Halloween
Monthly themes
- Breast Cancer Awareness Month
- November 4 — Diwali
- November 7 — Daylight Savings Time ends at 2:00 am
- November 11 — Veterans Day
- November 25 — Thanksgiving
- November 26 — Black Friday
- November 27 — Small Business Saturday
- November 28 — Hanukkah begins
- November 29 — Cyber Monday
- November 30 — Giving Tuesday
Monthly themes
- “Movember” — Raising awareness for men’s health issues
- Height of holiday preparations and shopping
December 2021
- December 6 — Hanukkah ends
- December 21 — Winter Solstice (shortest day of the year)
- December 24 — Christmas Eve
- December 25 — Christmas Day
- December 26 — Boxing Day
- December 26 — Kwanzaa
- December 31 — New Year’s Eve
Monthly themes
- Height of the holiday season
- End-of-year fundraising
Conclusion
After noting down all the important calendar events, it is important to work on the content and layout. Instead of opting for free templates for email marketing, try to create something on your own to offer a customized look.
