Why social media is important for your business? Social Media for Business and Social Media Marketing tips
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Is Social Media useful for business? Are Social Sites good? Is Social Media Marketing required? What will you check after visiting on a website? Most of the net users start checking the company’s presence on social media sites. We check company’s profiles on Facebook, Google plus, LinkedIn, Pinterest, Twitter and Instagram. We can gain a lot of ideas from it about the company without knowing the ins and outs of how the company operates.
It is important for any business to have a website. However, a mere website will not help your cause much if you haven’t developed relevant social media channels like Facebook, Google Plus, YouTube, Twitter, and Pinterest.
These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
Besides the obvious assumption that everyone is online all the time, there are two main reasons why social media should be a central part of the marketing plan for your small business.
Reason 1:
In today’s modern day, you need to find customers and clients where they play on the internet. They need to see your products, services, and most importantly you as a business owner. Potential customers may not even need your services or products right now, but if you engage you will be the one they recommend or call when they have the need.
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Reason 2:
Social media is a mechanism to attract customers and clients to the content on your website and blog. Through your writing they get to know you as an expert in your field. With more people reading your articles and blogs, search engines view your content as more credible and your website and blog posts could rank higher in search results.
Many people use Social Media for personal reasons but now if you are not using it for business reasons you’re already behind. You will be surprised how using Social Media can reach into other parts of your marketing strategy.
Drive more Traffic to your website
Every website owner wants to increase their traffic; Social networks top the list of site referrals. Not to mention that they triumph in time spent on site, as well.
Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists but it has now become more social.
Increase SEO using Social media
With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account.
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Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine.
Your efforts though social will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results.
Engage your customer
Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly.
The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.
Make your company a Brand Using Social Media
With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.
Be Mobile friendly
At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Remember that most internet activity is being done through mobile devices; plan accordingly when developing your social strategy.
Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience
Generate More Revenues
Social media helps companies earn more revenues. When you have a social media presence, customers can directly message your company about a product or service. They can get instant feedback on any questions or concerns that they have about your company. Social media also serves as a way to persuade customers to buy your company’s products. You can also advocate the reasons why certain items for sale are preferred. Tourist operators use images, videos, and other type of content to promote their brand online. Therefore, social media is also a great way to boost your brand’s presence online.
You Increase Business Competitiveness
When you use social media, you allow customers to directly share their feedback with you. Business organizations often struggle to connect with their customers. Social media allows you to better connect with them and directly communicate anything that you wish to. This way you will be able to build a strong and more connected presence online.
Better Targeted Marketing
You can choose to have your advertisements targeted to specific audiences. The ability to select your intended audience for the advertisements helps you put the message to the intended audience only.