10 best online digital marketing certificate programs for 2020
Are you looking for the best Digital Marketing Certificate Program ? Are you searching Online Digital Marketing Certificate ? There are many Online Digital Marketing Courses free. If you are doing Digital Marketing course , then you consider these free digital marketing certification courses. These are no cost courses which are available online for free.
The widespread penetration of internet and availability of cheap data has ushered in the “Information age”. A substantial proportion of the population world has access to smart phones and consequently to the internet.
This phenomenon has led to the massive growth of social media platforms. In today`s day and age any sizable company of repute is bound to have and online presence.
Thus it is extremely imperative for marketers to be aware of concepts of digital marketing. In contrast to the expensive, inflexible, in person attend programs, there are several quality training programmes available online which are free of charge.
While these programs may not make you the next Philip Kotler, they certainly provide a quality data base of information and a launchpad to learning digital marketing and terms like pay per click, copywriting, search engine optimization (SEO) etc.
The programs would serve you well in terms of equipping you with the basic know how of digital marketing and prepare you for learning the more advanced digital marketing strategies and techniques.
Apart from pure information value, these programs also serve to provide you certifications which would add to your resume. Imagine being called a “Google” or a “Facebook” certified marketer. In the section below we look at ten of the best online digital marketing certificate programs.
Table of Content
- Google Digital Garage
- Inbound Marketing Certification by Hotspot.
- SEO Marketing Fundamentals Certification Course.
- Email Marketing Certification
- Video Marketing Certification
- SEM/ PPC certification
- Content Marketing Certification
- Social Media Market Certification
- Facebook Blueprint certification
- Google Analytics certification course
1. Google Digital Garage
One of the most extensive platforms for online digital marketing certification is the Digital Garage by Google. It is probably the best starting point for a digital marketer. The platform consists of a number of free course and certifications.
Salient features
- Suitability: Novices to intermediates
- Course delivery: Instructional videos, reading material, activities, online workbook
- Certification: Yes
- Duration: ~40 hours
The program is designed to progress from basic concepts of digital marketing to advances concepts like re-targeting, search engine optimizations amongst others.
The material is delivered primarily by inbound Google Marketing experts. The entire course is divided into 26 unique modules with 100+ short instructional videos. Each of the 26 modules has been 2-7 videos which are easy to grasp.
At the end of every topic, a short multiple choice exam is conducted and on successful competition of the exam a badge is awarded.
If you are awarded all 26 batches, you can attempt the final certificate examination. On passing the same, a certificate is awarded and you are official a Google Certified Marketer.
2. Inbound Marketing Certification by Hotspot.
One of the best Online Digital Marketing course and Free Digital Marketing Certification Program. The Inbound Marketing course is one of the premier courses offered by the HubSpot academy and over 130,000 marketers have successfully completed the course to become Inbound certified.
Salient features
- Suitability: Novices
- Course delivery: Instructional videos
- Certification: Yes
- Duration: ~4 hours
This certification is unique in the sense that instead of directly flooding a potential customer with multiple sale pitches, it looks to gradually build and nurture the link with the prospects.
The course would help the marketer to understand the core principals of Inbound marketing, clear concepts on related Inbound Marketing techniques and develop basic Inbound Skills.
The course is divided into 10 unique modules with over 34 instructional videos. The course completion is followed by a certification exam.
3. SEO Marketing Fundamentals Certification Course.
While SEMrush is a popular marketing analytics company and is present since 2008, it`s training academy is relatively new. One of the popular and emerging courses from SEMrush academy is SEO Fundamentals Course
Salient features
- Suitability: Novices
- Course delivery: Instructional videos, additional reading material and short quizzes.
- Certification: Yes
- Duration: ~4 hours
Delivered by SEO expert Greg Clifford, this course aims at clearly explaining the basic principles and fundamentals of SEO and gradually advances to more advanced topics.
The course is structures into eight modules comprising of a total of 31 lessons and covers topics like SEO basics, Technical SEO, Mobile SEO, and geographical SEO amongst others.
On successful course completion and certification one can move on to the more advanced SEMrush courses like SEO Toolkit course aimed at intermediate and advanced marketers.
4. Email Marketing Certification
The Hubspot academy has a specialized Email Marketing course delivered by renowned digital marketing expert Courtney Sembler.
Salient features
- Suitability: Novices to intermediates
- Course delivery: Instructional videos, additional reading material.
- Certification: Yes
- Duration: ~3.5 hours
As is evident email marketing is one of the most common and effective means of marketing communication. The course successfully enables marketers to effectively understand E-mail marketing fundamental principles, write action driven content, and ensure effective targeting.
It then gradually moves to other advanced topics. HubSpot has designed this course in a complementary manner to the Inbound marketing course.
This enables the marketers to focus on sustainable relationships with customers. The course is divided into 9 separate modules covering over 27 lessons.
5. Video Marketing Certification
Video mode is fast emerging as a critical element of the marketing strategy and hence it is critical to well-thought out and clear video promotion strategy. The YouTube certificate is delivered by Google academy.
Salient features
- Suitability: Novices to intermediates
- Course delivery: Instructional videos, additional reading material, practical exercises
- Certification: Yes
- Duration: ~8 hours
The video certification is an excellent course spanning multiple modules and describing strategies and means to monetize a YouTube channel.
Apart from providing tips on how to create the right sort of content for the channel, the latter part of the course deals with legal matters and analytics. The entire course is broadly classified into four separate modules
- Channel growth
- Creative Essentials
- Asset monetization
- Content ownership
On completing the course, one needs to score 75%+ in the exam to be certified.
6. SEM/ PPC certification
In spite of being a relatively newer entrant in the certification space, SEMrush academy is delivering some really good certification courses. Another popular course is PPC Fundamentals course.
Salient features
- Suitability: Novices to intermediates
- Course delivery: Instructional videos, additional reading materials, quizzes
- Certification: Yes
- Duration: ~5 hours
The course is delivered by the renowned Joel Bondorowsky. This course takes you through various aspects of promoting your brand`s online awareness through paid search engine ads. The course module includes detailed elaboration on topics like Pay Per Click, AdWords, remarketing and also touches on aspects to measure, optimize and correct your SEM campaign. The course is divided into eight separate modules covering 36 lessons.
7. Content Marketing Certification
One of the most popular and elaborate courses on fundamentals of content marketing is the CMC course by HubSpot Academy.
Salient features
- Suitability: Novices to intermediates
- Course delivery: Instructional videos, additional reading materials
- Certification: Yes
- Duration: ~6.5 hours
The course is delivered through multiple renowned HubSpot experts including the likes of Sujan Patel.
It is designed to cover all critical aspects of content marketing like fundamentals of content marketing, effective writing skills, idea generation, content promotion and other important aspects.
Additionally the course touches on topics like keyword strategies. The course is delivered through 52 videos consisting covering 12 modules. This course is tightly integrated with Inbound marketing course.
8. Social Media Market Certification
Another excellent course delivered by the HubSpot academy is the social media certification course.
Salient features
- Suitability: Novices to intermediates
- Course delivery: Instructional videos, additional reading materials
- Certification: Yes
- Duration: ~5 hours
Designed in a stepped up manner and delivered by multiple instructors this course touches on important topics like socio-listening, influencer effect and research.
This course aims to equip marketers with ability to develop efficient social media strategies helping them leverage platforms to drive up sales growth. The course is divided into 9 different modules delivered through 40 lessons and quizzes.
Being a part of the HubSpot certification universe, this course is well integrated with Inbound marketing course.
9. Facebook Blueprint certification
One of the most important platforms for marketing in today`s time is Facebook. Facebook itself recognises this fact and has designed a multitude of courses catering to all levels of marketers.
Salient features
- Suitability: Novices to advanced marketers
- Course delivery: Instructional videos, additional reading materials, practical exercises.
- Certification: Yes
- Duration: ~50 hours
The course is extremely comprehensive and designed in a staggered and step up modules of increasing complexity.
This is probably the most detailed and elaborate one-stop junction for know-how pertaining to Facebook marketing. Apart from providing tips on how to create effective Facebook optimised content, the course also suggests ways to effectively monetize the Facebook page.
The course is divided into 17 separate modules each having multiple instructional videos. While the entire course is free, one will need to pay a certification fee.
10. Google Analytics certification course
Google Analytics is the world`s most widely used analytics tool on the web. Google has recognised this fact and has created a learning platform for providing effective techniques for efficient analysis of the data.
Salient features
- Suitability: Intermediate to advanced marketers
- Course delivery: Instructional videos, additional reading materials, practical exercises.
- Certification: Yes
- Duration: ~40 hours
Designed in a manner to elaborate the practical application of harnessing Google Analytics for making sense out of unintelligible data, the course is an extremely critical ones in today`s times. The courses are broken down into two parts
1 Analytics for beginners
2 Advanced analytics
Both the courses are delivered through multiple modules with are broken down into sessions between 5 minutes to 45 minute sessions. Additionally there are other resources like Q&A sessions with Google Experts.
