SEO

Top 5 SEO Basics You Need to Master right now

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Top 5 SEO Basics You Need to Master right now
Top 5 SEO Basics You Need to Master right now

Are you new to SEO? What are some basics of SEO that need to master without any technical experience? Let me explain you the importance of SEO and How SEO can help your Business or website.

What is SEO (Search Engine Optimization)?

As per MOZ blog, SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

 Why SEO is Important for your Business?

There are multiple of benefits of SEO apart from web traffic. A few of them are below-:

  • To rank your website in search engine.
  • To increase web visitors or traffic.
  • Grow your organic search or bring direct traffic from all sources.
  • Grow organic leads and grow sales.
  • Rank in Local Search.
  • Best for building brand’s credibility and reliability among users.

Following are top 5 points on SEO that will help you to master your SEO skills and help you improving your website.

1. SEO Basic- Link Building

Links are an integral part of any SEO strategy without that help you growing your rank in Google. It is also one of the most important factors used by Google for their ranking. And it has not changed over time as well which means knowing it will help you building a better ranking. A recent study proved that with the decrease in the number of links in a website, the ranking also consistently drops in Google.

Top 5 SEO Basics You Need to Master right now
Top 5 SEO Basics You Need to Master right now

While it is not easy you can definitely get the links by using two of the most trusted methods.

  •  Writing testimonies for the companies you have had the chance to work with and take their link for posting in your website.
  • Provide a case study, an original story that will showcase the results and the case study of the client will also mean you can use their link to the story.
  • With these two basic methods, building your links is not so difficult.

2. SEO Basic- Content

This is again a very integral part of the ranking algorithm. Google and other search engines are constantly trying to provide their viewers with updated information and hence if you had recently updated your website then your chances of a better ranking are high. And content is also the place where you use the keywords which is the key to get a better ranking. Ensure that you repurpose the older content and also try different forms of content to provide variety.

3. SEO Basic- Meta descriptions:

This is the headline that gets displayed when your website is displayed on the search result of any search engine. It is also the first impression that you get to make on your client. This is what let the clients know whether the result is relevant to their search or not and if they should be clicking on the link. Your CTR will improve with the right meta description which means including keywords and catchy phrases is of utmost importance.

4. SEO Basic- UX

UX or User Experience is another factor taken into account by Google for ranking your website. And this means you need a better design, better content and of course a better loading time. And most importantly you need the navigation made as easy as possible for the clients to traverse through.  Keep your website free of clutter, simplistic and provide a better speed, by limiting the number of ads on display.

5. SEO Basic-Go mobile

With the chances of Mobile first indexing soon expected at the Google algorithm, it is imperative to make your website mobile ready for a better ranking. Make sure that your website is mobile friendly and try to optimize the local SEO on your website. And try to also make it optimized for a voice search on smartphones.
It doesn’t require you to have technical skills for creating an SEO friendly website. Once you have the basics well defined and understood, you can then focus on improving the other metrics for improved ranking.

Author

Experienced & result oriented Marketing Leader and A Seasoned Digital Marketing Professional with 13+ years of work experience with a strong focus on the key business metrics including Revenue, Profit, Demand, Traffic, Site Conversion, Retention, and Engagement. A hardcore digital marketer with Lead generation, Brand Building, Business Analysis & Planning, Marketing Strategy Formulation, Budgeting & Forecasting, Online Advertising, and Media Management.

13 Comments

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