Social Media Marketing Trends in 2021
What are the Social Media Marketing trends in 2021? What were the Social Media Marketing trends in 2020?
Social media trends have changed with the inception of new social media platforms, their new features, and algorithms.
These frequent changes present a completely new challenge for brands and social media marketers to review their strategies regularly. Also, they are required to add new types of content for user engagement.
Here are some of the facts for social media Marketing trends in 2020:
- Active Social Media Users across the world 3.72 Billion
- The average daily time spent on Social Media is 142 Minutes
- 91% of Retail brands use social media channels
- FB Messenger and Whatsapp handle 60 billion messages a day
- Social Media Networks earned an estimated 8.3 billion
- 70 million blog posts are published every month on WordPress
According to statista following are the Social Media Users across the world
- Facebook: 2.6 billion
- YouTube: 2 billion
- WhatsApp: 2 billion
- Facebook Messenger: 1.3 billion
- Instagram: 1 billion
- TikTok: 800 million
- Reddit: 430 million
- Snapchat: 398 million
- Twitter: 386 million
- Pinterest: 367 million
- LinkedIn: 62 million
Social Media Users in Philippines, Columbia and brazil spent average 3.30Hrs a day whereas Users in South Korea and Japan spend less than a hour in a day
Social Media changed over the years in 2020 building trust in Social Media, communicating, and solving the issues on Social Media channels became the trends. Apart from this showcasing product and services, and providing a great user experience has become a regular trend in the year 2020
Top brands started using social shopping, Influencer marketing, and sharing educational content to guide users about the brand were some of the trends on social media in 2020
What will be trends in the year 2021 on Social Media? Here are the top 10 Social Media trends for 2021
1. Increase in Popularity of Live streams
The pandemic, lockdown, and the pressure of work from home attracted people towards live streaming. All this began with zoom meetings, google meet, skype meeting, and more such applications which ensure that work is not hampered despite the pandemic situation.
This work trend soon turned into live performances and online workshops of chefs, artists, and other celebrity professionals.
With all this, live streaming became a hit and one of the top social media trends of 2021. Brands are using live interaction with their users, followers and product experts to engage the followers on Social Media channels this will continue till the year end.
How Can Live Streaming benefits your brands
This is one of the powerful ways to connect with your audience, customers, and prospects. This helps brands engage with their followers on social media as well as find prospects.
- Access to the large global audience
- Analyze user engagement based on language, demographics, and interest.
- A great to connect with the audience and engage users
- No Marketing Cost
- Opportunity to Monetise your streaming
What are the tools for Live Streaming
Here are the some of top live streaming platforms which cost nothing to you-
- YouTube Live
- Facebook Live
- Instagram Live
- TikTok Live
- Snapchat Live
- Vimeo Live
- LinkedIn live
- Twitter Live
2. Content-based Stories
Social Media stories have been adopted by almost all Omni channels However they are not new but now as users have loved this feathers so we have to follow. Today you can post on Facebook Story, Instagram Story, Facebook Messenger Story, WhatsApp Story section in one go from a any of the platform. Twitter, Snapchat, LinkedIn and Tiktok or almost all social media channel have accepted this market demands. Users are liking Social Media stories are a lot.
What are the social Media stories ? Social Media Stories full screen vertical visuals that appears outside of your social media channel feed and last only for 24 hours and they disappear automatically.
More than 500 million users currently engage with Instagram stories on daily basis.
Brands need to plan and organize in a better way and should specifically work on the content part.
The number of brands using videos and stories to promote themselves will surely increase from 51% to a higher percentage.
Users across the social Media Channels who use Social Media stories features
- Facebook Stories: 76%
- Instagram Stories : 83%
- Snapchat Stories : 87%
- YouTube Stories: 76%
3. Surge in Demand for Virtual reality on social media
VR i.e. virtual reality will be the in thing in 2021. This is the best thing to stay from depression, negativity and to forget work stress while staying back home. VR is one interactive and meaningful technology that is currently one of the top social media trends in 2021.
Virtual Reality will take gaming and education sectors to new heights of success. For example, Facebook Horizon. From the beginning of 2021, Facebook started the Oculus VR platform to beta-test a virtual world where users can explore and connect with other users and enjoy gaming.
4. Augmented reality
AR is Augmented reality which has marked its presence in social media. Augmented Reality does not need hardware support apart from a smartphone to make it more accessible in comparison to virtual reality.
Augmented reality is more interactive and effective in user engagement.
AR or Augmented reality has become common in social media. Facebook, Instagram, Pinterest and Google have launched their own lenses where customer can find similar photos on these platforms.
Many companies nowadays prefer AR for the promotion of their brands and interaction with users.
5. E-commerce on Social Media
The social media industry has grown by manifolds from giving a platform to connect with friends, family and professionals to buy and sell everything possible. The shop now or buy now types advertisements running in the start, middle and end of the videos, made social media more of an e-commerce website.
This trend will grow in 2021 and today you will find every possible thing on social media to buy. You simply need to search for the right product tag and the search engine will do the remaining thing.
6. Goal-Oriented Campaigns to win the Game
Pandemic has made people feel emotional and that is why any brand contributing a share of their earned money for the welfare of mankind is receiving a round of applause. Any company promoting its product or services says buy this and we will donate medicines for poors, shop for this and we will donate masks to people living below-the poverty line grabs eyeball.
According to a study, more than 70% of respondents in a Twitter survey expect acts of kindness from brands which they love to shop from. Similarly, over 76% of the users feel like to shop with brands who aim to help the needy.
Brands with a goal-oriented strategy will win the battle. Being kind to those in need is the new strategy to grow business. This is one of the top social media trends in 2021.
7. Inclusion matters the most
Brands are trying to add meaningful and heart-touching lines to their tags, as it will attract more prospects and help in expansion of business operations and marketing. Users have a lot of options to choose from, but it is you who can make them realise how beneficial your brand is for them. This is only possible by showing a connection with the community.
Brands with slow and inactive strategies lag behind in the race to become the best and those who will click the right chord with customers will move ahead by a large margin.
Inclusions are one of the top social media trends in 2021.
Strategies need to be changed with time as buyers approach and their expectations change according to the conditions around them. Keep these top social media trends of 2021 in mind and get ready to touch new heights of success, because pandemic is the possibility to build a bright future.