Email Marketing campaigns


Email marketing calendar 2021

Planning – Most Essential for Marketing Campaigns

Planning is the first and very important step for anything we wish to start. Here also you must plan to organize an email marketing calendar. To begin with, precisely check each month and note down the dates which are important as per your organization and industry type.

This is necessary because it will help you plan an annual meet, conclave, or conference accordingly. 

Note down the dates as they will play a pivotal role in highlighting the reason behind running an email marketing campaign specifically for those days. By organizing an email marketing calendar you can focus on creating result-oriented email, social media, and various other online marketing campaigns.

The best way to organize your email marketing calendar is to keep an update about what’s going on around.

This is very important as it helps in scheduling email campaigns and saves you from lying in the stack of inbox like any other promotional email.

Understand this with an example. What if you also send a promotional email to the subscribers on Cyber Monday? On this day, the receiver will already have a flood of deals and coupons in the inbox and your email will also lay in that crowded inbox. It sounds disheartening.

But, if you curate a unique emailer for the day, then it will surely grab the receiver’s attention. Hence, your motive gets fulfilled.

You must follow a four  step approach to organize an email marketing calendar. These steps are:

  1. Mark
  2. Plan
  3. Execute
  4. Monitor Results

This is the best way to make emailers work for you in a seamless and positive manner.

Other than this, here are ways to organize your 2021 email marketing calendar in the best way possible:

May 2021

  • May 4 — Star Wars Day — May the 4th be with you!
  • May 4 — Teachers’ Day
  • May 5 — Cinco de Mayo
  • May 9 — Mother’s Day
  • May 31 — Memorial Day

Monthly themes

  • Asian American and Pacific Islander Heritage Month
  • Jewish American Heritage Month
  • Mental Health Awareness Month

June 2021

  • June 6 — Drive-In Movie Day
  • June 8 — Best Friends Day
  • June 14 — Flag Day
  • June 19 — Juneteenth Independence Day
  • June 20 — June Solstice / First Day of Summer
  • June 20 — Father’s Day

Monthly themes

  • LGBTQ+ Pride Month

July 2021

  • July 1 — International Joke Day
  • July 4 — Independence Day
  • July 17 — World Emoji Day
  • July 19 — Ice Cream Day
  • July 22 — National Hot Dog Day

Monthly themes

  • National Ice Cream Month

August 2021

  • August 7 — International Beer Day
  • August 9 — Book Lovers Day
  • August 9-16 — Shark Week
  • August 13 — Friday the 13th
  • August 13 — Left-Handers Day
  • August 21 — Senior Citizen’s Day
  • August 30 — National Marshmallow Toasting Day

Monthly themes

  • Black Business Month
  • American Artists Appreciation Month

September 2021

  • September 6 — Labor Day
  • September 6 — Rosh Hashanah begins at sundown
  • September 12 — Grandparents Day
  • September 15 — Yom Kippur begins at sundown
  • September 21 — International Day of Peace
  • September 22 — September Equinox / First Day of Autumn

Monthly themes

  • National Latinx/Hispanic Heritage Month (runs from September 15 to October 15)

October 2021

  • October 11 — Indigenous Peoples’ Day
  • October 29 — National Cat Day
  • October 31 — Halloween

Monthly themes

  • Breast Cancer Awareness Month

November 2021

  • November 4 — Diwali
  • November 7 — Daylight Savings Time ends at 2:00 am
  • November 11 — Veterans Day
  • November 25 — Thanksgiving
  • November 26 — Black Friday
  • November 27 — Small Business Saturday
  • November 28 — Hanukkah begins
  • November 29 — Cyber Monday
  • November 30 — Giving Tuesday

Monthly themes

  • “Movember” — Raising awareness for men’s health issues
  • Height of holiday preparations and shopping

December 2021

  • December 6 — Hanukkah ends
  • December 21 — Winter Solstice (shortest day of the year)
  • December 24 — Christmas Eve
  • December 25 — Christmas Day
  • December 26 — Boxing Day
  • December 26 — Kwanzaa
  • December 31 — New Year’s Eve

Monthly themes

  • Height of the holiday season
  • End-of-year fundraising


After noting down all the important calendar events, it is important to work on the content and layout. Instead of opting for free templates for email marketing, try to create something on your own to offer a customized look.

Top Online Email Marketing Courses Free

One of the simplest methods to learn email marketing is to enroll in an online course. By enrolling in the best email marketing course you can understand how to use email marketing as a tool to enhance user engagement, brand presence, sales figures, and more.

This blog post lets you know everything about the best email marketing courses online:

Who should enroll for an email marketing course?

Prior to knowing about the best email marketing courses online, it is important to know if you should enroll for the same or not. Polished email marketing skills are a must, if you are a digital marketing professional.

Similarly, Email marketing is one of the pillars of digital marketing and it is important to connect with the clients.

So, if these are your requirements, then it will be a wise decision to enroll in the best email marketing online course.

Why choose the best online courses in email marketing?

Best means the trust and reputation of providing the premium quality.  Same goes with online marketing courses. The best email marketing courses online offer the education and knowledge according to the industry standards. Some amongst them are free to learn, while some charge fees for the same and also offer certification.

Best 9 Email Marketing Online Courses

Here are the nine best email marketing online courses are:

1.  Email Marketing Course by Reliablesoft Academy

This ranks number one as it provides an email marketing course for beginners.The course covers everything including the importance of digital marketing channels. Also, the concepts are cleared by giving examples. The email marketing course by Reliablesoft Academy provides insight into:

  • Ways to create an email list
  • Proven tactics to build email list at a fast pace
  • Tips to enhance user engagement with emails
  • Ways to get started with email marketing automation
  • Budget-Friendly email marketing tools that you  can use

You will receive digital marketing certification at  the end of the course and the establishment also has a 60-day money-back guarantee. Visit their website to know more about the course.

2. Mailchimp Email Marketing Course by Udemy

Mailchimp is a very famous email marketing platform as it provides a free plan for up to 2,000 contacts and is easy to integrate. This is the second best email marketing online course, you can opt for to learn email marketing skills. The course covers topics like:

  • Email Marketing Introduction & Basics
  • Mailchimp Set up, Management, & Audience Organization
  • Tutorials on Mailchimp Features
  • Mailchimp Integrations
  • Best Subject Lines
  • Email Marketing Analytics
  • Resources, Updates, FAQs, & Bonus Material

You can join without any tension, as the company has a 30-day money-back guarantee. On the course completion, you will receive certification for the same. Also, you  need to appear in any examination to download the completion certificate.

3. Email Marketing Certification Course by Hubspot

Hubspot is one of the most trusted and reliable names in the online education industry. The email certification course by Hubspot comprises a total of 9 lessons, 28 videos, 9 quizzes, and a little bit more than 3 hours of theory. The email marketing online course by Hubspot cover  topics such as:

  • Overview of Email Marketing
  • Building a Contact Management and Segmentation Strategy
  • How to send a Perfect Email
  • Building Email with high-performance level
  • Know the basics of Email Deliverability
  • Overview of Marketing Emails
  • Evaluating Your Marketing Emails
  • Test Your Marketing Emails
  • Building Relationships With Lead Nurturing

The completion certification can only be downloaded if you pass the examination. After passing the examination, you can download the certificate and can get it printed to use as a qualification.

4. Email Strategy and Optimization Course by LinkedIn Learning

The LinkedIn Learning course was launched recently to offer the best email marketing best practices. You have to take a LinkedIn Learning membership style learning library by paying $29.99 per month or $240 yearly. This fee opens doors for learning a large number of online courses.

Although, you can opt for the solo purchase for this course by paying a one-time fees of $49.99.The email marketing online course cover topics like:

  • Discover the Power of Email Marketing
  • Fit Email Into Any Marketing Plan
  • Identify All Types of Emails
  • Optimize Everything
  • Monitor and Revising

Add the completion certificate of this course as a badge to your LinkedIn profile and achieve greater heights of success by being a digital marketer with the polished skills in email marketing.

The course has 19 videos along with 1 hour theory. The LinkedIn Learning has a 30-day money-back guarantee if fee is paid only for this course.

5. Email Marketing Basics by Google Digital Garage

Google Digital Garage is positioned at number five for its email marketing course online. You can study subjects such as display advertising, advertising on other websites, Google ads, and much more along with email marketing. This all is a part of the ‘Promote a Business with Online Advertising’ course. The email marketing online course by Google Digital Garage cover:

  • Email Marketing Basics
  • Email Marketing Options
  • Crafting Great Marketing Emails
  • Managing Successful Email Campaigns
  • Measuring Success in Email Marketing

However, no certification is offered by Google for this course. But, you can assess how much you learned by visiting the “Check Your Knowledge” section.

6. Email Marketing Free Course by YourPrimer

A Google-owned platform i.e. YourPrimer offers you the chance to join email marketing online. However, you can join these courses only on your Apple or Android device.

The only way to get enrolled in these classes is by downloading the application and signing in to your Gmail account. This course lets you learn important topics such as:

  • Why a Business Email Address is Good for Business
  • Keep Customers Interesting with Email Marketing
  • Get to the Point: Tips for Crafting Effective Emails
  • The Non-Spammy Way to Build an Email List
  • Make Email Marketing Your Secret Weapon
  • Build Your Email Marketing A-Team
  • Get Your Emails in Shape with Multivariate Testing
  • Reach Customers, Not Spam Filters

No completion certificate is offered for learning from there.

7. Email Marketing Master Class for Beginners by Wishpond

Wishpond has a simple user-interface that allows the learners to navigate throughout the website to explore and learn about email marketing. This course has 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.The Email Marketing Master Class by Wishpond cover topics such as:

  • Email Campaigns
  • Common Email Marketing Mistakes
  • How to Create an Email Marketing Funnel
  • Growing Your Email List
  • A/B Testing Your Campaigns

You require a Wishpond account to enroll for this course.

8. Email Marketing Essentials by SkillShare

This is trusted as one of the best platforms for online study. The syllabus emphasizes on  writing effective emails along with the  email marketing. The course cover topics such as:

  • Your Product
  • Core Principles
  • Voice and Tone
  • Written Elements of Email
  • What to Write
  • Core Types of Emails
  • Editing Tips
  • Final Thoughts

This is a half an hour course which covers all important topics and makes you a skilled email marketer. However, no certification is offered on completion of the course. But, you need a SkillShare account to take these classes.

9. Email Marketing course Sendible

In Sendinblue’s email marketing course, you will learn email marketing from the ground up. Upon completion of the certification, you’ll have the knowledge to create an email marketing strategy that effectively builds lasting engagement and stronger relationships with your customers as you grow and scale your business!

  • Write Better Subject Lines
  • Develop Emails that Drive Results
  • Optimize Your Email Content
  • List Management Strategies
  • Automating Your Emails
  • Create Optimal Landing Pages
  • Create an Email Campaign Checklist
  • GDPR for Digital Marketers

Some other courses for your reference which are completely Free

Email Marketing Course By Get Response

ClickMinded Email Marketing Course

Email Marketing by Emarketing

Free Email Marketing Templates

Sending an Email Marketing Marketing campaign to the desired list is one of the jobs for any Digital Marketers. Finding the right Email Marketing template is time taking and we have found some best email marketing template examples which are free to use.

Technology has given you the opportunity to drop a mail directly in the inbox of your client or the prospect and communicate to them right away. This is a chance to strengthen the brand presence. The receiver will either take the next step to stay in touch with you, else will delete the mail. In whichever case, the person will have a look at your brand and if it is relevant to him/her even by a small percentage, then you have the chance to build a relationship.

There are various email marketing templates available in the market. But, here we let you know the best ones.

Email Marketing template

8 Best Email Marketing Templates Sources

  1. Mailchimp
  2. Active Campaigns
  3. Campaign Monitor
  4. Sendgrid
  5. Sendinblue
  6. Hubspot
  7. Beefree
  8. BenchMark
  9. MailJet
  10. 99 Designs

1. CampaignMonitor’s Email Marketing Templates

The responsive templates by CampaignMonitor are best suitable for desktops and mobile screens. The clean designs, colour combination and features of email marketing templates by CampaignMonitor makes it the user’s first choice.

The drag and drop feature of templates byCampaignMonitor allows you to place elements as per choice and customise the template according to the requirement. This is much better than depending on free tools that offer predetermined functionalities.

The responsive templates by CampaignMonitor are best to run email marketing campaigns on:

  • Vacation
  • Product Launch
  • Announcements

CampaignMonitor welcomes customer feedback while offering flexibility to modify templates as per the need.

2. MailBakery

Free templates by MailBakery are available in HTML. These templates can be used across industry types and some of the major uses of these templates are:

  • Property Listings
  • Launch

3. Zurb Foundation

HTML-based templates by Zurb Foundation are result-oriented. That is why, Zurb Foundation offers templates to help you achieve goals by using the same for:

  • Drip Campaigns
  • Transactional Emails and more.

You can search, preview, and download these templates for customisation further. However, these are the best in comparison to various other email marketing templates.

4. Email Monks’s Platform-Specific Email Marketing Templates

This is different. Free templates by Email Monk are HTML-based and are easy to integrate with the email marketing software you are using.

You can only receive one sample template which can be customised. However, you need to register your email address to receive the same.

5. Stripo

HTML-based templates by Stripo have more than 300 options to choose from. A wide range of templates can help you find the best one according to the industry standard.

The availability of an easy editor lets you customise the design prior to downloading. Also, you can test the template to find its flawlessness. You can also fix the error if any before downloading the template.

6. CakeMail

Templates from CakeMail are best for short, content-based and long email marketing campaigns. The wide range of 20+ templates can be used for newsletter and more. These templates are easy to use for categories such as:

  • Popular
  • Business
  • Restaurant
  • Seasonal
  • Special Events
  • Transactional
  • Educational

The availability of tags such as “first feature” and “second feature” proves beneficial to place elements if this is your first ever emailer campaign.

7. Litmus

Free templates by Litmus are accessible only after registering your email address. These high-quality templates are beneficial to use for:

  • Newsletters
  • Product updates
  • Receipts
  • Product Launch

The best thing is that free templates by Litmus are tested by their 50+ clients and have a high open rate and success rate.  So, you can bet on these templates without any worry.

Wrap Up…

Choose anyone from this list and get ready to witness business growth by manifolds. The increase in clientbase by using these templates will help you set new benchmarks in the industry for others.

The access to free templates and the choice of templates across industry types pushes you towards success in business. These are the ideal choices, if planning your first email marketing campaign.

Use of these templates is a time saving option, as you need not do brainstorming to finalise a design that will surely attract an audience. Explore and find the best template for your business and get ready to have an edge over competitors in the industry.

8 Types of Email Marketing Campaigns you should launch

The creation of an email list is a wise decision. But, the next question is what types of emails you should send in email marketing campaigns to reach the target audience.

Remember only the right types of email marketing campaigns, can help you achieve the goal of business expansion. The more user-engaging content you produce, the more exciting rewards, deals, and discounts you offer, the more your business will grow.


Email marketing will allow you to build a connection with the clients who will eventually turn into loyal ones. Make maximum use of Email Marketing Campaigns to engage your customers.

Here are types of email marketing or types of emails you should while doing email marketing

Build Email list using Email Marketing campaigns

We are doing a lot of email marketing campaigns from time to time but have you ever thought How important is building email lists?
If you need effective email marketing and want to get a good open rate and click rate then you should focus on building email lists.

Here are some of the options that will guide you in building email lists from the scratch-:
1. Create Lead Generation campaigns for your product and service
2. Use Pop up forms on your website or micro-sites to collect emails
3. Run Offer and sale campaigns with contact forms
4. Add more call to action buttons on your website and blogs
5. Connect your landing pages with email marketing tools

Here is the list of the top 8 most popular and engaging types of email marketing campaigns that can prove beneficial for your business. Scroll down the post and have a look at them:

8 Types of Emails for Email Marketing

1. Welcome emails

types of emails in email marketing campaigns

A welcome email is a sweet gesture you show towards clients. Also, it is a way to thank the subscribers who signed up to be a part of your mailing list. This can also be a friendly message to know what they expect, how beneficial your brand is for them, rewards, deals which are in the offering from them, and more.

The best thing about welcome emails is their high open rates because people always like to be appreciated, welcomed, or thanked.

Still, there are a lot of things to be revealed.

A welcome email is all about acknowledging a person. That is why only “Hello’” will not work. You need to tell subscribers about what they have unlocked by adding to your mail list.

2. Service feedback Emails

Feedback is important to improve product or service. Hence, it is important to ask clients to share their reviews about the product or service via email.

Feedback is important not only for development but also to know what clients expect from your brand. This is the best way to boost user engagement. It is advisable not to ask in-depth questions in the review form. But, ask some precise questions about the product working, the scope for improvement, and more. It will help better.

3. New Launch Emails

Subscribers must be aware of updates and latest happenings about your brand especially if it is about a launch of something new. Give away a free trial or a one month subscription free and make the clients feel special. This also proves helpful in keeping clients happy and feel valued.

A new launch update is one of the types of email marketing campaigns. The new feature update is one prominent type of email marketing campaign that suggests you add maximum details to share with the clients. This email marketing campaign will be an answer to many doubts, and queries.

4. Email confirmation Mails

Confirmation is the one thing we all look upto. The email confirmation messages to the subscribers increases authentication of your brand. Confirm your subscriber of being a part of your family and this small gesture will make them trust you. Also, ask them to acknowledge the same and this will work as a mutual consent to send and receive emails.

Email confirmation mails help you stay more accurate with the open-rate, click rate and conversion rate. 

5.  Thank you Email

After a successful event or after the achievement of a milestone in business, share a thank you mail with subscribers. This will motivate them to be an active participant in all your events and activities in the future.

Also, it shows good gesture to thank all of them who help you achieve success.

With email marketing, it is easy. You can push thank you mailers to earn clients’ trust. Let’s suppose, companies like Grabyo use them to celebrate special events. One different approach would be to such emails to share rewards, coupons, and more to foster the relationship with clients.

 6. Fun Activity Email

Fun and vacations go hand in hand. Run a vacation-based or a fun activity email. Share interesting holidays or a festive thing in the email and encourage subscribers to spend some quality time with their loved ones.

Such emailers are always appreciated and clients start looking forward to more emails. This is also one of the best types of email marketing mails you can send to subscribers.

7. Nurturing emails

Many people subscribe to email lists, but they never open them to view any of the  products or services your company offers. Sometimes it is good to look beyond customisation and target audience. That is why it is called ‘nurturing’ email.

For example, CloudApp is almost perfect as it has a personalized feel as if it is asking a friend for an opinion. It also offers free-of-cost services for a month. So, to understand what the client expects from them and to meet the client’s requirements.

Remember, softness is always beneficial rather than being direct. It’s best to focus on improving user experience.

8. Email Newsletters

Share a weekly newsletter that comprises all updates which happened recently. Right from the increase in share price to finalizing a new deal, everything. This will keep your client informed about what all your company is doing to offer the best user experience.


Choose the types of email marketing campaigns, as they play an important role in increasing the number of subscribers, clients and users. 

Let suppose your emails have a fairly good open-rate, but you start sending emails with intricate content which is difficult to understand. Then, this open-rate will fall quickly. So, it is always better to go with the flow in spite of experimenting and making your own loss.

However, it is important to work on the sales pitch, as the business will grow only if sales figures increase. Keep the above-mentioned things in mind and you will be the best in the industry.

If you have any feedback or query please write in comment box

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