Planning is the first and very important step for anything we wish to start. Here also you must plan to organize an email marketing calendar. To begin with, precisely check each month and note down the dates which are important as per your organization and industry type.
This is necessary because it will help you plan an annual meet, conclave, or conference accordingly.
Note down the dates as they will play a pivotal role in highlighting the reason behind running an email marketing campaign specifically for those days. By organizing an email marketing calendar you can focus on creating result-oriented email, social media, and various other online marketing campaigns.
The best way to organize your email marketing calendar is to keep an update about what’s going on around.
This is very important as it helps in scheduling email campaigns and saves you from lying in the stack of inbox like any other promotional email.
Understand this with an example. What if you also send a promotional email to the subscribers on Cyber Monday? On this day, the receiver will already have a flood of deals and coupons in the inbox and your email will also lay in that crowded inbox. It sounds disheartening.
But, if you curate a unique emailer for the day, then it will surely grab the receiver’s attention. Hence, your motive gets fulfilled.
You must follow a four step approach to organize an email marketing calendar. These steps are:
Mark
Plan
Execute
Monitor Results
This is the best way to make emailers work for you in a seamless and positive manner.
Other than this, here are ways to organize your 2021 email marketing calendar in the best way possible:
May 2021
May 4 — Star Wars Day — May the 4th be with you!
May 4 — Teachers’ Day
May 5 — Cinco de Mayo
May 9 — Mother’s Day
May 31 — Memorial Day
Monthly themes
Asian American and Pacific Islander Heritage Month
After noting down all the important calendar events, it is important to work on the content and layout. Instead of opting for free templates for email marketing, try to create something on your own to offer a customized look.
Are you sending your first Email Marketing Campaign? Stop it now. A good Email Marketing plan always helps to reach the right audience and this is Email Marketing Strategy for you. Create an Email Marketing Plan, Email Marketing Strategy, and Set Goals.
The ideal way to reach a target audience is email marketing. A maximum number of companies prefer email marketing to connect with the target audience, as it allows them to share information at large by shooting bulk emails.
Another reason to use email marketing is effectiveness and cost-efficiency. A high return on investment is expected with each emailer. Hence, companies prefer to spend less when they can earn more by using a specific technique.
If you wish to connect with the audience, then here is the way to build the best email marketing plan:
1. Create Your Email List
Firstly, build your email list because relevant content and a beautiful layout are useless if nobody is there to watch it. So, start preparing your email list for which you be required to do:
Insert Call-to-Action button on Website
Promote Newsletter on social media
Send invites to people to sign up for your email list
Gather email addresses from point-of-sale such as billing desk, window shoppers and regular buyers.
Offer deals, discounts, coupons and referral points to those who have already signed up.
While doing all this, you will realize that building an email list is also easy and somewhat promotional to make your brand presence strong.
2. Know your Audiences that you Wish to Connect With
It is important to segregate the email marketing plan as requirements vary from client to client. Let’s suppose you are promoting skincare products. Then, some potential buyers will come running to try the new range of products you are offering. However, some would just check in to see what all products are there. Similarly, some people will come down asking for a specific brand or a product.
So, you must have a convincing answer for each one of them. This can only be done by segregation. Hence, segregation will make your email marketing plan more effective to answer the right thing to right people.
Segregation depends upon various factors such as customers by age, gender, customer type, loyalty level, and more.
After finishing work on the email list and segregation process, now it’s time to focus on your goal. The best email marketing plan is the one which focuses on questions such as what will be the frequency of your email to the audience and what do expect the audience to do with the information you shared?
Your list of goals to achieve should include something like:
Growth in registrations for an upcoming event
Increase in bookings for appointments or treatments
Increase in Website Traffic where people can know more about your brand
Increase in footfall at outlet
You must have multiple goals to create content and shoot them at different times. Running behind only one goal will not work. Let’s suppose your goal is to increase footfall in your outlet.
This can be achieved by scheduling in-store events where people need to register their email addresses to mark their attendance. This goal can be accomplished by running an email marketing campaign.
4. Build Content Calendar for Email
Content is the king in email marketing as well. Thus, the content should be of the high-quality.
Plan a content calendar while noting down the purpose of the same. Select theme for the content if you plan to send a newsletter on a monthly basis. To create email content you can work on ideas such as:
Highlight blog content to increase website traffic
Build exclusive deals, coupons, and discounts for regular subscribers
Remind people about the upcoming events and ask to buy tickets for the same in advance
Share alluring photographs to get maximum user engagement as soon as email drops in the subscriber’s inbox
Send personalized messages to the subscribers
Set the tone right while writing email content and choose relevant images, fonts and templates to make the entire email look perfect.
5. Monitor your Growth
The most important and crucial stage of the best email marketing plan is to monitor your growth. Keep a track of important points such as open rate, click-through- rate, and unsubscribe rate. All these things will help you understand where the scope for improvement is?
You can also monitor conversions which were possible because of the content. Give them exclusive coupons and deals for the same and foster your relationship with the client.
Monitor the above-mentioned points every month and find your growth trajectory moving with time. It will prove beneficial in strengthening the brand presence and win customer loyalty like no other company.
6. Timely Review Your Email Marketing Plan
Email marketing plan proves beneficial to accomplish goals. But, only an effective email marketing plan can do so. Experience comes with time as you progress, you are likely to feel the need for change in approach. It is because not all subscribers or email receivers are responding the way you expected.
To meet your goals on time, it is important to review your email marketing plan at regular intervals. Steps to review email marketing plan:
Set up twice a year review system.
Review frequency, content, and call-to-actions in your email. Also, review email marketing plan according to the segregated data. Set new and higher goals to achieve in the next six months.
Understanding the importance of customer retention. You need support of loyal clients to gain the trust and reliability of the new prospects to yield maximum profit.
Use email marketing to stay connected with clients and keep them updated about every new thing in the business. It will help you hold back the client and promote your brand.
Conclusion
Email marketing is a smart, cost-efficient, and inefficient way to reach the target audience. Use it wisely and focus on all the above-mentioned points to build the best email marketing plan for the growth of the business.
One of the simplest methods to learn email marketing is to enroll in an online course. By enrolling in the best email marketing course you can understand how to use email marketing as a tool to enhance user engagement, brand presence, sales figures, and more.
This blog post lets you know everything about the best email marketing courses online:
Who should enroll for an email marketing course?
Prior to knowing about the best email marketing courses online, it is important to know if you should enroll for the same or not. Polished email marketing skills are a must, if you are a digital marketing professional.
Similarly, Email marketing is one of the pillars of digital marketing and it is important to connect with the clients.
So, if these are your requirements, then it will be a wise decision to enroll in the best email marketing online course.
Why choose the best online courses in email marketing?
Best means the trust and reputation of providing the premium quality. Same goes with online marketing courses. The best email marketing courses online offer the education and knowledge according to the industry standards. Some amongst them are free to learn, while some charge fees for the same and also offer certification.
Best 9 Email Marketing Online Courses
Here are the nine best email marketing online courses are:
1. Email Marketing Course by Reliablesoft Academy
This ranks number one as it provides an email marketing course for beginners.The course covers everything including the importance of digital marketing channels. Also, the concepts are cleared by giving examples. The email marketing course by Reliablesoft Academy provides insight into:
Ways to create an email list
Proven tactics to build email list at a fast pace
Tips to enhance user engagement with emails
Ways to get started with email marketing automation
Budget-Friendly email marketing tools that you can use
You will receive digital marketing certification at the end of the course and the establishment also has a 60-day money-back guarantee. Visit their website to know more about the course.
2. Mailchimp Email Marketing Course by Udemy
Mailchimp is a very famous email marketing platform as it provides a free plan for up to 2,000 contacts and is easy to integrate. This is the second best email marketing online course, you can opt for to learn email marketing skills. The course covers topics like:
Email Marketing Introduction & Basics
Mailchimp Set up, Management, & Audience Organization
Tutorials on Mailchimp Features
Mailchimp Integrations
Best Subject Lines
Email Marketing Analytics
Resources, Updates, FAQs, & Bonus Material
You can join without any tension, as the company has a 30-day money-back guarantee. On the course completion, you will receive certification for the same. Also, you need to appear in any examination to download the completion certificate.
Hubspot is one of the most trusted and reliable names in the online education industry. The email certification course by Hubspot comprises a total of 9 lessons, 28 videos, 9 quizzes, and a little bit more than 3 hours of theory. The email marketing online course by Hubspot cover topics such as:
Overview of Email Marketing
Building a Contact Management and Segmentation Strategy
How to send a Perfect Email
Building Email with high-performance level
Know the basics of Email Deliverability
Overview of Marketing Emails
Evaluating Your Marketing Emails
Test Your Marketing Emails
Building Relationships With Lead Nurturing
The completion certification can only be downloaded if you pass the examination. After passing the examination, you can download the certificate and can get it printed to use as a qualification.
The LinkedIn Learning course was launched recently to offer the best email marketing best practices. You have to take a LinkedIn Learning membership style learning library by paying $29.99 per month or $240 yearly. This fee opens doors for learning a large number of online courses.
Although, you can opt for the solo purchase for this course by paying a one-time fees of $49.99.The email marketing online course cover topics like:
Discover the Power of Email Marketing
Fit Email Into Any Marketing Plan
Identify All Types of Emails
Optimize Everything
Monitor and Revising
Add the completion certificate of this course as a badge to your LinkedIn profile and achieve greater heights of success by being a digital marketer with the polished skills in email marketing.
The course has 19 videos along with 1 hour theory. The LinkedIn Learning has a 30-day money-back guarantee if fee is paid only for this course.
Google Digital Garage is positioned at number five for its email marketing course online. You can study subjects such as display advertising, advertising on other websites, Google ads, and much more along with email marketing. This all is a part of the ‘Promote a Business with Online Advertising’ course. The email marketing online course by Google Digital Garage cover:
However, no certification is offered by Google for this course. But, you can assess how much you learned by visiting the “Check Your Knowledge” section.
A Google-owned platform i.e. YourPrimer offers you the chance to join email marketing online. However, you can join these courses only on your Apple or Android device.
The only way to get enrolled in these classes is by downloading the application and signing in to your Gmail account. This course lets you learn important topics such as:
Why a Business Email Address is Good for Business
Keep Customers Interesting with Email Marketing
Get to the Point: Tips for Crafting Effective Emails
The Non-Spammy Way to Build an Email List
Make Email Marketing Your Secret Weapon
Build Your Email Marketing A-Team
Get Your Emails in Shape with Multivariate Testing
Reach Customers, Not Spam Filters
No completion certificate is offered for learning from there.
Wishpond has a simple user-interface that allows the learners to navigate throughout the website to explore and learn about email marketing. This course has 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.The Email Marketing Master Class by Wishpond cover topics such as:
This is trusted as one of the best platforms for online study. The syllabus emphasizes on writing effective emails along with the email marketing. The course cover topics such as:
Your Product
Core Principles
Voice and Tone
Written Elements of Email
What to Write
Core Types of Emails
Editing Tips
Final Thoughts
This is a half an hour course which covers all important topics and makes you a skilled email marketer. However, no certification is offered on completion of the course. But, you need a SkillShare account to take these classes.
In Sendinblue’s email marketing course, you will learn email marketing from the ground up. Upon completion of the certification, you’ll have the knowledge to create an email marketing strategy that effectively builds lasting engagement and stronger relationships with your customers as you grow and scale your business!
Write Better Subject Lines
Develop Emails that Drive Results
Optimize Your Email Content
List Management Strategies
Automating Your Emails
Create Optimal Landing Pages
Create an Email Campaign Checklist
GDPR for Digital Marketers
Some other courses for your reference which are completely Free
Sending an Email Marketing Marketing campaign to the desired list is one of the jobs for any Digital Marketers. Finding the right Email Marketing template is time taking and we have found some best email marketing template examples which are free to use.
Technology has given you the opportunity to drop a mail directly in the inbox of your client or the prospect and communicate to them right away. This is a chance to strengthen the brand presence. The receiver will either take the next step to stay in touch with you, else will delete the mail. In whichever case, the person will have a look at your brand and if it is relevant to him/her even by a small percentage, then you have the chance to build a relationship.
There are various email marketing templates available in the market. But, here we let you know the best ones.
The responsive templates by CampaignMonitor are best suitable for desktops and mobile screens. The clean designs, colour combination and features of email marketing templates by CampaignMonitor makes it the user’s first choice.
The drag and drop feature of templates byCampaignMonitor allows you to place elements as per choice and customise the template according to the requirement. This is much better than depending on free tools that offer predetermined functionalities.
The responsive templates by CampaignMonitor are best to run email marketing campaigns on:
Vacation
Product Launch
Announcements
CampaignMonitor welcomes customer feedback while offering flexibility to modify templates as per the need.
2. MailBakery
Free templates by MailBakery are available in HTML. These templates can be used across industry types and some of the major uses of these templates are:
Property Listings
Launch
3. Zurb Foundation
HTML-based templates by Zurb Foundation are result-oriented. That is why, Zurb Foundation offers templates to help you achieve goals by using the same for:
Drip Campaigns
Transactional Emails and more.
You can search, preview, and download these templates for customisation further. However, these are the best in comparison to various other email marketing templates.
HTML-based templates by Stripo have more than 300 options to choose from. A wide range of templates can help you find the best one according to the industry standard.
Templates from CakeMail are best for short, content-based and long email marketing campaigns. The wide range of 20+ templates can be used for newsletter and more. These templates are easy to use for categories such as:
Popular
Business
Restaurant
Seasonal
Special Events
Transactional
Educational
The availability of tags such as “first feature” and “second feature” proves beneficial to place elements if this is your first ever emailer campaign.
7. Litmus
Free templates by Litmus are accessible only after registering your email address. These high-quality templates are beneficial to use for:
Newsletters
Product updates
Receipts
Product Launch
The best thing is that free templates by Litmus are tested by their 50+ clients and have a high open rate and success rate. So, you can bet on these templates without any worry.
Wrap Up…
Choose anyone from this list and get ready to witness business growth by manifolds. The increase in clientbase by using these templates will help you set new benchmarks in the industry for others.
The access to free templates and the choice of templates across industry types pushes you towards success in business. These are the ideal choices, if planning your first email marketing campaign.
Use of these templates is a time saving option, as you need not do brainstorming to finalise a design that will surely attract an audience. Explore and find the best template for your business and get ready to have an edge over competitors in the industry.
8 Types of Email Marketing Campaigns you should launch
The creation of an email list is a wise decision. But, the next question is what types of emails you should send in email marketing campaigns to reach the target audience.
Remember only the right types of email marketing campaigns, can help you achieve the goal of business expansion. The more user-engaging content you produce, the more exciting rewards, deals, and discounts you offer, the more your business will grow.
Email marketing will allow you to build a connection with the clients who will eventually turn into loyal ones. Make maximum use of Email Marketing Campaigns to engage your customers.
Here are types of email marketing or types of emails you should while doing email marketing
We are doing a lot of email marketing campaigns from time to time but have you ever thought How important is building email lists? If you need effective email marketing and want to get a good open rate and click rate then you should focus on building email lists.
Here are some of the options that will guide you in building email lists from the scratch-: 1. Create Lead Generation campaigns for your product and service 2. Use Pop up forms on your website or micro-sites to collect emails 3. Run Offer and sale campaigns with contact forms 4. Add more call to action buttons on your website and blogs 5. Connect your landing pages with email marketing tools
Here is the list of the top 8 most popular and engaging types of email marketing campaigns that can prove beneficial for your business. Scroll down the post and have a look at them:
8 Types of Emails for Email Marketing
1. Welcome emails
A welcome email is a sweet gesture you show towards clients. Also, it is a way to thank the subscribers who signed up to be a part of your mailing list. This can also be a friendly message to know what they expect, how beneficial your brand is for them, rewards, deals which are in the offering from them, and more.
The best thing about welcome emails is their high open rates because people always like to be appreciated, welcomed, or thanked.
Still, there are a lot of things to be revealed.
A welcome email is all about acknowledging a person. That is why only “Hello’” will not work. You need to tell subscribers about what they have unlocked by adding to your mail list.
2. Service feedback Emails
Feedback is important to improve product or service. Hence, it is important to ask clients to share their reviews about the product or service via email.
Feedback is important not only for development but also to know what clients expect from your brand. This is the best way to boost user engagement. It is advisable not to ask in-depth questions in the review form. But, ask some precise questions about the product working, the scope for improvement, and more. It will help better.
3. New Launch Emails
Subscribers must be aware of updates and latest happenings about your brand especially if it is about a launch of something new. Give away a free trial or a one month subscription free and make the clients feel special. This also proves helpful in keeping clients happy and feel valued.
A new launch update is one of the types of email marketing campaigns. The new feature update is one prominent type of email marketing campaign that suggests you add maximum details to share with the clients. This email marketing campaign will be an answer to many doubts, and queries.
4. Email confirmation Mails
Confirmation is the one thing we all look upto. The email confirmation messages to the subscribers increases authentication of your brand. Confirm your subscriber of being a part of your family and this small gesture will make them trust you. Also, ask them to acknowledge the same and this will work as a mutual consent to send and receive emails.
Email confirmation mails help you stay more accurate with the open-rate, click rate and conversion rate.
5. Thank you Email
After a successful event or after the achievement of a milestone in business, share a thank you mail with subscribers. This will motivate them to be an active participant in all your events and activities in the future.
Also, it shows good gesture to thank all of them who help you achieve success.
With email marketing, it is easy. You can push thank you mailers to earn clients’ trust. Let’s suppose, companies like Grabyo use them to celebrate special events. One different approach would be to such emails to share rewards, coupons, and more to foster the relationship with clients.
6. Fun Activity Email
Fun and vacations go hand in hand. Run a vacation-based or a fun activity email. Share interesting holidays or a festive thing in the email and encourage subscribers to spend some quality time with their loved ones.
Such emailers are always appreciated and clients start looking forward to more emails. This is also one of the best types of email marketing mails you can send to subscribers.
7. Nurturing emails
Many people subscribe to email lists, but they never open them to view any of the products or services your company offers. Sometimes it is good to look beyond customisation and target audience. That is why it is called ‘nurturing’ email.
For example, CloudApp is almost perfect as it has a personalized feel as if it is asking a friend for an opinion. It also offers free-of-cost services for a month. So, to understand what the client expects from them and to meet the client’s requirements.
Remember, softness is always beneficial rather than being direct. It’s best to focus on improving user experience.
8. Email Newsletters
Share a weekly newsletter that comprises all updates which happened recently. Right from the increase in share price to finalizing a new deal, everything. This will keep your client informed about what all your company is doing to offer the best user experience.
Conclusion
Choose the types of email marketing campaigns, as they play an important role in increasing the number of subscribers, clients and users.
Let suppose your emails have a fairly good open-rate, but you start sending emails with intricate content which is difficult to understand. Then, this open-rate will fall quickly. So, it is always better to go with the flow in spite of experimenting and making your own loss.
However, it is important to work on the sales pitch, as the business will grow only if sales figures increase. Keep the above-mentioned things in mind and you will be the best in the industry.
If you have any feedback or query please write in comment box
Time is money and you must start working on the ideas, as soon as they come to your mind. Getting started quickly after realizing the purpose to launch something new is the best way to stay ahead in the race.
This logic is similar in the case of email marketing. By doing so, you can ensure maximum return on investment as the creation of client base, software selection, strategy, etc by you at the initial stage, will leave competitors way behind in the race.
There are various email marketing software available today. But, Mailchimp can help your business flourish at large. Before you make up the mind to use this software, here is why it should be used.
Why Should you use Mailchimp?
Incepted over a decade ago, i.e. in 2001, Mailchimp is one of the most popularly used email marketing software across the world. At present, Mailchimp has over 20 million users and the company is valued at $4.2 billion.
Reasons to use Mailchimp for Email Marketing:
Simple to Use
Smart Features
Reliable
Zero Charges to Begin with
Great User Interface
Customer Journey Builder and analysis
Great A/B testing with unlimited templates
Here, we let you know how to use Mailchimp, one of the best email marketing software. Before that you must know about the software. Let’s begin with:
Established in 2001, Mailchimp is an email marketing company that was solely launched with the purpose to create email lists for its clients. The company worked in the same manner for nearly five to six years.
However, things changed in 2007, when the founders decided to focus on Mailchimp as a serious business and utilize the profit earned for this company’s growth.
Mailchimp started growing rapidly and soon became one of the best email marketing software that changed the concept of online marketing upside down across the globe.
Visit Mailchimp’s website and click the “Sign Up for Free” button. This button can be seen in the top right corner. Fill in details such as your email, username, and password, once the signup form pops up on the screen.
Apart from this explore all sections on the top or just spend some time reading all tabs and their importance for you. There are some of the important section in Mailchimp you should learn about them such as-
Products,
Resources,
Inspiration and
Pricing
You will find the lists of products Mailchimp is offering like
Get your business Online and
Market your business
You should go with the 2nd option Market your business. Here you will see the ‘Email’ Option.
Click on this and move to the next steps. You can read more details of Mailchimp here and find the best and suitable Email Plan.
Step 2 Create a Mailchimp Account and Activate it
After signup in Mailchimp, You will receive an email from Mailchimp after the submission of details. In this email, Mailchimp will ask you to activate your account. For this, you need to click on the “Activate Account” button.
Step 3– Create Your First Contact List on Mailchimp
Now you can create Email list. This is your first email list on Mailchimp so be careful while adding the contact details of the subscribers. You can add First Name, Last Name, Email, phone No, and any other information of the opt-in data of your customers.
Either you can create an excel file and upload and map the fields or You can copy and paste the data from excel file in the list on Mailchimp. All the data you are putting here should be opt-in data. If you have purchased data from market or if this is not opt-in data, your email list cant be created. There are chance for account suspension in future if you use such database for email marketing
Step 4– Set up Landing Page or Create contact form using Mailchimp
Now you can create a contact form on Mailchimp where you can collect contact details of the subscribers and generate leads for your business. You will find some options here like-:
General forms
Embedded forms
Subscriber pop up forms
or Integrate your existing landing page on your website
Either you can use your own landing page or you can create it from scratch on Mailchimp. This will require you design, develop and test all fields in that you want to collect users information’s
Step-5 Choose the right template or create Email Template
Now you have pre-designed templates by Mailchimp. pick one template and edit this as per your business or campaign requirements. If you want to create your own you can do that too. there option of creating your own templates
Step 6- Create your first campaign
Now you have set up everything. Its your first campaign to build campaign. Click on the campaign and keep following the steps to launch the email campaign
Sending Broadcast Emails with Mailchimp
Broadcast email is the one that can be sent only once. This is usually preferred for important events such as a product launch.
The same is possible in the Mailchimp. In the Mailchimp software, click on the “Create” button shown in the upper right corner of the screen. Next step is to click on the “Email” tab, after which select the “Regular” tab, and the click on “Begin” button.
Now, select the target audience to whom you wish to send this email. Now fill the address in To, From, Subject Line and Mail body. Now, click on the send button to shoot the email.
You have to select a layout for the content. You can choose from given layout options or can upload a custom layout, whichever you are comfortable with:
The layout is added to structure the email to make the content presentable.
Layouts can be customised with the drag and drop option, which enables you to place elements anywhere you wish to:
You can browse through themes, offer a distinct look. For this, you need to click on the themes tab, given on the top.
Now that you have begun the email marketing journey, it is important to track the performance of the email marketing campaign. To know the success rate, you need to keep below-given points in mind:
Mailchimp Pricing Plan
Mailchimp pricing are very competitive with other email marketing tools. In the beginning with 2000 contacts its free to use. The other thing is as your contact list grow you will have to pay more money to use this email marketing software.
If you are looking a tool which cheap in pricing than this is not right tool for you. Also its not good for mass mailing
Things to Know for Tracking Email Marketing Campaign Performance
Improve Your Email Marketing with Data
Mailchimp lets you track the performance of your email campaigns in the real-time. This software also allows you to know the important and relevant data in addition to increase in the target audience.
This functionality plays a vital role in the process, as you can know the types of emails that can perform better in comparison to others.
Also, it lets you know the right time to send mailers to the target audience to receive the best open rate, click rate and more.
Search for the _Report_ section in Mailchimp given on the top, after sending at least one email.
By clicking on the above-mentioned section, you will see an overview graph that shows the open rate and click rate of your emails in comparison to the industry average.
Most of the data shown here is relevant to you. However, if you wish to know things in detail, then scroll down the page and click on the “View Report” option on the right side. It will help you track the mailer’s performance in depth.
It will also help you know the mailer campaign data report in detail.
Conclusion
Before selecting any tool for Email Marketing. I will suggest you to compare the features, plans and usages of the tool. There are 100s of tools which claim to use the same system but fail to deliver.
Mailchimp is good for building email list and contact forms however I don’t recommend this tool to use if you have a tight budget for email marketing. Also this is not right fit for mass mailing and for purchase data.
You account might be suspended if you use a data that is not opt-in.
If you have any suggestions or add one please write in comment box
The Complete Beginners Guide to Email Marketing: The 10 lessons for your email marketing campaigns
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New to digital marketing and want to grow business, but don’t know what is email marketing?
Well, prior to getting started, you must know that email marketing is a major component of digital marketing that enhances the chance of reaching the maximum target audience.
As a beginner, you must know everything about email marketing, as getting started without complete knowledge, can shatter your dreams of yielding maximum return on investment. To learn and sharpen your skill to promote brands, products, and services online, we bring to you the beginner’s guide to email marketing.
Let’s get started.
What is Email Marketing?
Email Marketing is one of the oldest formats of marketing. It is also one of the cheapest methods of marketing since it costs nothing to find prospects and communicate to existing customers.
Email marketing is so far the best online marketing strategy, as it allows you to connect with prospects and customers directly. This strategy is useful to increase brand awareness among the target audience.
It’s not just that, email marketing is useful to make the buyers and prospects know about the product, services, and deals you offer. Email marketing is a powerful strategy for lead generation and to user engagement by dropping them a mail about new deals, contests, loyalty programs, and more.
Email marketing permits you to share all the latest updates about your brand, product, and services with the people who agree to receive emails from your end.
In legal words, these people are the subscribers of your company. The approach to perform this type of online marketing changed with passage of time.
In today’s world, email marketing emphasize on content relevancy, customization and segmentation on the basis of users demographic, behaviour, interest and buying journey.
By doing the A/B testing of the subject line, email marketing also proves beneficial to find the relevant subject line which offers a better open rate.
To build a relationship with the audience you need to communicate with them and email marketing is the perfect way to do so.
By dropping a regular email to the target audience, you can increase website traffic and turn the visitors into customers. Once the customer reaches to your website later that can be used for remarketing and retargeting ads on Google and Facebook.
Types of Email Marketing
As a beginner, if you wonder how to do email marketing, then primarily you must know the types of email marketing campaigns. Each subscriber is different from another, hence you need to have different types of email marketing to connect with the audience. For example, some among them may be new subscribers and some may be pre-existing customers.
Below-mentioned are the types of email marketing that help you drop the right content in the right inbox.
Different types of email marketing are:
Introductory Emailers – Its an introduction mail to a new web visitor or you can say this ‘ A Welcome Email. This is supposed to be very informative and creative that can bring the prospect back. This type of email can help you building contact lists or this is a partnership between company and user. This type of email has the highest open rates.
Email Newsletter-: This is the best way to keep your prospects and customers updated about the latest launches and product and service updates. This helps to keep the contact lists fresh
Dedicated Emailers-: This is the time when a customer loves such types of emails. New users don’t know email marketing. They simply know that the company has sent to me. personalized emails always work and are a good way to get clicks and give you a good click rate.
Lead Generating mailers: Simple campaigns and straight to the point about selling services and products.
Sponsorship Emailers: This is for them those who are looking for web traffic and engagement on their website. It can be useful for e-commerce, bloggers, or media networks
Transactional Emailers: Focused for payment of the checkout
Re-Engagement Emailers: Automation always help in such campaigns. Ecommerce websites use this type of campaign and this type of activity is good for reengaging the prospects who have not to check out or bringing customers back.
Story-Based Emailers: Or you can say smart email campaigns
Review Emailers: To get product reviews, personalized campaign bring customers to leave their feedback on the particular service or product
After knowing what is email marketing and the types of email marketing, the next thing to understand is how to do email marketing.
How to do Email Marketing?
Step 1: Find the Right Email Marketing Tool or Software
The primary step to get started with email marketing is to find the appropriate email marketing software. The perfect software will help you manage subscribers and email campaigns seamlessly.
The most popular email marketing software are Sendinblue, Mailchimp, Constant Contact, and HubSpot . To find suitable software you must know the purpose of running an email campaign.
Kind of emails do you want to shoot and how often?
How many subscribers do you have?
Will you design an email or use an email template?
Do you wish to opt for an automated mailer?
The data type- is your data opt-in or not
Step 2: Create Mailer List (email contact lists)
You need to have a list of subscribers to do email marketing. Make sure the signup for Newsletter is visible prominently on your website to have a list of those who are interested to receive emailer from your end.
Another way to build a mailer database is to offer a deal on being a subscriber. To build a mailer list you can offer:
Free one month trial
Free Download
Product Updates
Loyalty Points
Online leads
Existing customers
Purchased database
Step 3: Shoot an Introductory Email
Now, you are ready to communicate with subscribers. Shoot an introductory mail with the aim to build a relationship. A few lines about thanking subscribers for connecting with your brand and gestures such as
free coupon
first-time discount
Welcome message
Company introduction
Greetings
Announcement news and offers
You can send the campaign to the selected database. Like you want to send new to data set 1 and announcement to data set 2 and greeting to data set 3. this will work positively for your brand.
Step 4: Know your Goals
The next important thing to know about how to do email marketing is to have the purpose of running an email campaign. For example, you want to do email marketing for:
Introducing a new Product
Offering a Discount Coupon to loyal clients
Sharing company’s achievement with subscribers
Step 5: Design a Responsive Emailer
If you wonder how to set up email marketing then this is an important step to know. People are tech-savvy today and you must use this as a tool to increase website traffic, user engagement, and conversion rate.
Shoot a responsive emailer and allow subscribers to participate in the activities such as:
Poll
Contest
Step 6: Curate High-Quality Content for Emailer
Content is undoubtedly the king in all spheres of digital marketing. Curate relevant content for the emailer by keeping things in mind such as:
What you want to communicate
Audience expectation from you
Curious Subject Line
Step 7: Get Customized
It is ideal to have a brand name in the sender’s email id. This makes the emailer more authenticated. The addition of brand name in the sender email also makes it easy to recognize for the receiver. For example,
Your brand name in the newsletter. For example, AB Newsletter
The combination of brand name and your name. For example, info@thedigitalchapters.com
Non-identical sender name for each emailer. For example, AB New Product Launch
Step 8: Test Run the Campaign
It is likely to miss small mistakes in the mailer content. But they can be embarrassing for the brand if noticed by the receiver. Ensure sending a flawless email to the subscribers by a test run of the same. This helps to find out:
Format of the template
Color combination
Font, Font Size, Alignment, and general temp settings
Spelling Mistake
Typos
Grammar Mistake
Step 9: Schedule it Right
The most important thing to consider, if you want to know how to do email marketing, is scheduling. Try to find out what is the right time to communicate with clients and shoot the mailer accordingly. The dropping of an emailer in the inbox at the wrong time can ruin the aim of sending a mailer.
Check the right time, day, and date which matters a lot in email marketing. Most marketing professionals focus on morning time somehow that works but the evening campaign or late night mailer might work as people get free and start checking their emails.
Step 10: Track Open Rate, Click Rate, and Conversion
This is important if you wish to know how to set up email marketing? Monitor the email campaign by tracking open rate, click rate, and conversion after running an emailer campaign. This performance analysis of the campaign will help you sending the right campaign at right audience-:
Open rate: It is the percentage of how many subscribers opened the emailer against the number of total subscribers who received the emailer.
Click-through rate: It is the percentage of subscribers who clicked on the given link in the emailer against the total number of subscribers who received it.
Unsubscribe rate: It is the rate of subscribers who unsubscribed against the total number of emailer receivers. In case, this number is high, then you need to check details such as email frequency, demographic selection, and other details.
Bounce rate: It is the percentage of emailers that failed to reach subscribers inbox. This may happen either because the subscriber’s inbox is full or there is an internet issue.
Conclusion-
In the end, I want to tell you that sending an email campaign is easy but it will take time in setting up things in the right way. Be careful about selecting the right tools, buying the right subscription, creating contact lists, and setting the right template. For a successful email marketing campaign, three things are most important 1 Right tool 2. Contact list and 3. Catchy subject line. All these three are the main pillar of a successful email marketing campaign.
If we have missed any point and if you want to suggest or inquire about it. please write in the comment box
12 Bulk Email Marketing Tools | Mass Mailing Tools
Well email marketing is something that is surely going to give you good results over a period of time and there are no two ways about it. So one needs to have a plan for getting good results with best email marketing tools and for that you need to find the ones which are known to give best results which is something very important that you need to keep in mind.
There is so much choice in the market and it is never easy to sect the best one. But we have tried to list the top then based on lots of research and have made your work much easier. Also you want these email marketing tools to be affordable, and also easy to use.
Once they have these feature then you can may be make use of few of them to make your process easier and start getting good results with your email marketing efforts with help of bulk email marketing services.
You want your customers to be repetitive leads for your business and for that you need to tae care of email marketing is bound to produce a good results with mass email marketing.
This is like and equity that you have with you and you can send them a message whenever you want, but not too frequently and they may start taking you less seriously also you need to keep one thing in mind, that your content has to be well written and attractive to get more attention and sales and you will need to take help of some good tools which can help you reach your goals.
This is one of the main reason why we created this guide as it gives very good insights about which tools you should be making use of and what you should be avoiding, here we have been very honest with what we have listed and that will surely make things much easier for you and you do will surely get better results with mass email marketing tools.
Hence here we will be providing you will a list which will make the process much simpler and that will make things much easier for you.
As this will help you to get more traffic and better sales and but sure to know email marketing pricing.
Emails play a pivotal time when it comes to the business arena. They should be impactful and influential enough to make you reach your goal effectively in one go.
Here are some finest tools which one can integrate into the business procedure to make it grow at wider scales-
It is one of the finest tools which allows the users to access services like email automation and effective email management along with CRM categories to make the business prosper. It is available and effective for all scales of businesses.
This is one of the most popular tool in the market and is known to produce good results. It has done that over a period of time and this is considered to be one of the best and is liked by people one and all.
It is among the best email marketing tools as it effortlessly manages the emails providing an enormous range of organizing images. It offers the business portfolio with considerable guidance and expertise on emails.
This is very popular and gives very good results. People really like making use of it and is worth every penny you spend.
Free– You can store 2000 contacts and Send up to 6000 emails a month free. You can design and edit the campaigns and learn how to send email campaigns.
Paid
Basic- 200$ a month (1L Contacts and 3L emails you can send)
Advanced- 900$ (Save 2L contacts and send upto 10L Emails a month)
Custom Plan- Talk to sales as per your requirement
Sendgrid Features
ISP monitoring, SMTP and SMTP Api available
Detailed analysis of email campaign such as open, click rate, unsubscribers tracking
DKIM customization, Custom integration and marketing campaign
3. Sendinblue
It will help to organise the working criteria in an enhanced manner by assisting with impactful strategies.
The organ uses emails and creates an everlasting impact on other business making companies.
Take your business to a huge level of success by building strong relationships with other platforms just by right email hits.
One of the promising bulk email marketing services which help in enormous email marketing and aids the business portfolio in creating and organizing the finest emails.
This useful tool helps the business organisations in creating superbly organised emails and also assists in fetching good client responses by designing accurate emails.
iContact aids in mass email marketing by providing mass email marketing tools. It allows plugins and assists the business makers in creating fine responsive email designs.
It presents free templates along with the creation of approx 40 thousand emails at reasonable rates and in the minimum time possible.
icontact features
Create Email Marketing campaign speedily with their hand made templates. Easy to customize
Do a/b testing on different devices
Automate your campaign based on requirement and customers
It uses a known email marketing software-based tool which assists users in creating the best designs with utmost proficiency.
It allows a wide range of tools to create emails which will fetch clients as well as a good reputation. The speed is comparable and the creation of emails is imbibed with professionalism
It is packed with smart features and concrete analytics which will gain a good response from clients. Create the best email designs for your business along with compliance and bounce email tracking.
