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10 Best Free SEO tools

Well, over last few years internet has evolved a lot and things have also changed with major search engine, especially Google and new trends keep on emerging as time passes by and if you are in thankless job of SEO then you need tools to help you and make things simpler with best free seo tools 2020.

It is not easy at the present time to do the Search Engine Optimization, all on your own and may require help. It could be even tougher is you are doing it on your own and just starting out.

Your budget would also be very limited. Hence you need the top free seo tools which can provide good results in quick time. People are also looking for best free seo tools for wordpress.

You can find hundreds of SEO TOOLS online, but most of them are not what you are looking for. You need something that can save your time and money.

You need something that can help you do your task quickly and at the same time also give good results, which is the need of every one. These things require time and you need to test so many tools to find the best as per your needs.

Which can help you achieve your goals and make things much easier for you over a period of time doing this process and eventually help you get more traffic and also more sales which is your goal?

Search Engine Optimization also requires you to have good content as without that you will not be able to do the SEO.

Table of Content

  • 1.Google SEO tools.
  • 1.1 Google Analytics.
  • 1.2 Google Search Console.
  • 1.3 Keyword planner.
  • 1.4 Google Page Speed Insights.
  • 1.5 Google trends.
  • 2 Moz Tools
  • 2.1 Mozbar
  • 2.2 Moz Link Explorer
  • 3. Woo rank
  • 4. SEMRush
  • 5. BROWSEO
  • 6. Ahrefs SEO toolbar
  • 7. Alexa and Simlarweb
  • 8. SERP checking
  • 9. SEO site check
  • 10. SEO Hero

1. Google SEO tools.

Google search engine optimization tools are of sheer importance in order to make a particular website popular in terms of search engines. Websites play a pivotal role in organising businesses and companies. Both on-page SEO and off-page SEO organisation of websites should be perfect.

1.1 Google Analytics.

It is one of the best Google SEO tools as it keeps us intact with the traffic which our website is receiving by regular reports. It helps the user in assessing the success and failure margin of the website. It greets the user with free tools by which they can assess data and statistics. It is the top free SEO tool available on Google.

Best Seo tools

Features-:

  1. Complete view of your business website.
  2. It gives complete picture of users how they are engaging on your web or app.
  3. Best reporting can be made using the real data and insights
  4. Funnel, page insights, analyse by device, tech, and Geo, spend time and so on.
  5. Best for visualization monitoring
  6. Easy integration with Google Search Console, Google Ads, Google Cloud , Data studio, AdSense and other third party software’s.

Price: Free

1.2 Google Search Console.

It is the best free SEO tool 2020 as it helps you in boosting search engine results, it also helps in deriving the reports of traffic and permits the user in mending any problem related to the website.

Best Seo tools

Features

1. Check if your website or app is being crawled in search engine pages or not

2. Search traffic analysis

3. Best for sitemap submission and crawling status check

Price : Free

1.3 Keyword planner.

Keyword planners are the impactful SEO TOOLS as by using it one can integrate appropriate usage of keywords on the website. If keywords simulation will be perfect then it will directly or indirectly raise the traffic on the website. 

Best Seo tools

1.4 Google PageSpeed Insights.

Google PageSpeed Insights analyzes the website and keeps on providing recommendations regarding the modification of a page in order to make it more moderate and eye-catching.

Best Seo tools

1.5 Google trends.

This is considered as one of the finest SEO TOOLS as it analyses all the queries that are asked to google and by hypothesising them must of the popular queries are refined in the format of Google trends.

Best Seo tools

2 Moz Tools

Moz tools are those SEO TOOLS which assist the user in link building and also aids then in creating SEO audits. By utilising then one can professionally increase high rankings and attain other benefits as well.

MOZ describes itself a complete SEO Tool-set for all businesses. You can use its premium pack or free services. Moz provide you 6 tools for your need

  1. Keyword explorer
  2. Link Explorer
  3. My Online Presence
  4. Free Domain Analysis
  5. Moz Bar
  6. Free Location Audit

Features

  1. Predict the best trending keywords based on global data
  2. Keyword score and find keywords in different formats with the predictive volumes
  3. Use Mozbar bar knowing the DA (domain authority) and PA (Page authority score)

Price: Free/Paid

2.1 Mozbar

By integrating Mozbar, one can create high-quality rankings with detailed SERP reports. The visibility is majorly enhanced by this SEO tool which indirectly aids in bringing huge traffic on the site.

Best Seo tools

2.2 Moz Link Explorer

It will associate backlinks for the website in order to fetch a good amount of traffic. Create bad links in order to seek more traffic proficiently on your site by shattering all the risk and make your website a grand affair in the minimum time possible.

Best Seo tools

3. Woorank

One can do a lot with it like keyword organisation, organic SEO audits, monitoring website performance etc. Gain more out of your website by using this tool and properly plan strategies, implement keywords and manage traffic on the website.

Best Seo tools

4. SEMRush

This is an on-page SEO tool to help in monitoring the performance of the website as per competition. Its great features include Backlinks, position tracking, huge traffic etc. Make your website more soluble and enhanced with the impeccable features of SEMRush.

Best Seo tools

Features:

  1. On page SEO and Link building analysis
  2. Plan your keywords and predict the best for on page SEO
  3. Create and share report with your clients in no time. Fast and easy to use report
  4. Site audit, web page analysis, broken link check up
  5. Best to build links and analyse them

Price: Free/ Paid

  • Pro- 99$ a Month
  • Guru- 199$ Month
  • Business- 399$ month

5. BROWSEO

This is the best browser for viewing SEO web pages without any hassle. SEO audit can be flexibly achieved by integrating this tool. One can achieve more traffic and leads to a website with it’s usage. It will guide with all the complications related to the website and will also aid in sorting the.

Best Seo tools

Features

  1. It give the entire web details and page links
  2. Entire website pages, links, internal, no follow and external links.

Price- Free

6. Ahrefs SEO toolbar

It offers great tools for the web page monitoring and managing SERPs rankings. Analyse metrics, data and SEO statistics easily with this toolbar. It is compatible for setting up toolbars options both in google chrome and Mozilla firefox.

Ahrefs provides site explorer, keyword explorer, site audit, rank tracker, content explorer and seo toolbar

Best Seo tools

Features

  1. Get the details of Ahrefs domain rating, get URL rating and back-links details
  2. Estimate organic traffic and keyword ranking can be checked easily.
  3. Get the detailed report of your website in one click

Price- Free/Paid

  • Lite- 99$-  
  • Standard- 179$
  • Advanced- 399$
  • Agency- 999$

7. Alexa and Simlarweb

Alexa helps in setting toolbar for various web pages whereas, By Alexa, one can seek great insights about organic and paid traffic. Create brilliant content with Alexa.

Best Seo tools

Similarweb helps to analyse analytics to the user. Traffic organisation and audience engagement is par excellence in Similarweb.

Best Seo tools

8. SERP checking

Search Engine Result Page hypothesis permits you to recognise whether your keywords are compatible as per market trends or not. Rankings can be monitored, maintained and boosted up by this SEO tool.

The user is provided with ultimate access to keywords and domains. The flawless SEO metrics permit you to modify your website and complete it with other prevailing websites as well.

Best Seo tools

9. SEO site check

This is loaded with ideas of how to modify SEO and seek good rankings. It provides detailed SEO tools including SEO audits and articles. SEO widgets are the best thing about this service and one can make the website more transparent using these tools.

Best Seo tools

10. SEO Hero

Make strategies and involve tactics in order to make your website prominent with this SEO tool and also curate the keywords. It assists you in formulating the best content for your business based website by properly integrating keywords. Produce more leads and tremendous traffic using SEO Hero.

You can let us know while commenting in the comment box if we left any tools which free for user

GMB- Google my business complete guide a beginner’s guide

When any business search for GMB Guide then the first Question come to mind is How to add business to google? or How to get my business on Google? To add your business to google, read this GMB guide which will help you understanding all steps of Google my business and learn about ‘ How to get your business on Google?

Go through this guide to know how to get this done effortlessly.

Table of Content

  • What is Google My Business (GMB)?
  • Why is Google My Business important?
  • How Much Does Google My Business Cost?
  • How to add business to google:
  • How to verify my business in GMB?
  • How to optimize my business?.
  • Google My Business Reviews:

Following is a mini-steps GMB guide to know everything about how to claim a business on google

What is Google My Business (GMB)?

Google My Business of GMB is free tool on Google to list you business online. With this Platform you can list your business on Google Search, Google Maps and Other Google Platform. This is the best platform for Local SEO.

Google my business is an application that allows you to manage how people find you when they search “A business near me” or similar synonymous.

It allows you to portfolio how people sees you through inserting your working hours, putting and changing your address, adding photos that describes your business and much more.

A group of icons and services that describes how exactly you want people to see you.

Why is Google My Business important?

If you need a lot of sights and attention toward your business but you still need to give the least effort and money while focusing your attention on other tasks, then this definitely is made for your business. Why Google my business is important for you ?

  • Engage with your customers and Find new prospects free 
  • List your business free on Google search and Google Maps
  • Post your business photos, offers, events, and announcement
  • Let your prospect reach you by Calling, Messaging, reaching to your website or your store using Google directions to your location
  • See how customers have connected to you and analyze it by Insights.
  • Collect reviews and maintain your business rating

Google My business directs the consumer to you and your business not because they want it or because they want to take a look, but because they actually NEED it!

This causes the directing rays toward your business to increase dramatically and by turn increases your sales!

How Much Does Google My Business Cost?

Fortunately, Google my business is 100% Free, once you finish all the setups and verification, you’re ready to invade the search, the only condition you’ll need though is to have a physical attendance.

If you do, then you’re ready to dive more in the details and know how to get your business in google through the following steps…

How to add business to google?

The steps are utterly easy, effortless, and free, bear that in mind and get your seat belt on!

Step 1: Create a Gmail account

Kindly add extra verification (preferably double verification) and security methods because this account will be the main account that you will be handling all of the controls of the GOOGLE MY BUSINESS from. (If you have an account already, please make sure from the extra verification and security methods).

Step 2: Log in to your google account

Please be reminded that this account will have all of the administrator rights to any future edits to the Google My Business listings, and its safety is of the safety of the business.

Step 3: Visit “GOOGLE MY BUSINESS ACCOUNT”

Search in Site bar with this link google.com/business

After you visit the website, please click on the blue icon “Manage Now” icon from the upper right corner of the page. If you are new and have Gmail Account than you can Sign in here.

How to add business to google:

Step 4: Enter your business name in the indicated area

If you have a past google listing already, choose it and go on, but if you don’t have, then select the blue icon that says “Add your business to Google”.

Note: enter the name precisely and make sure of the spelling.

Enter your business name in the indicated area.

Step 5: Choose the category that fits your business

In this part, you’re asked to choose the service that you provide to your clients, so for example, if your business is a bakery, then choose the option “bakery” from the list of options.

Choose the category that fits your business.

Step 6: Add your services

Choose the category that fits your business.

In this step, your asked to choose if you provide either catering or delivery, if you provide any of them, then you need to tick it as right and you can also add a custom service other than those two if you have any.

Step 7: choose if you have a physical attendance (an offline location that the customers can visit) or not.

GMB- Google my business complete guide a beginners guide 3 The Digital Chapters

It’s preferable that you have a physical location, choose what’s applicable for your business.

Step 8: Enter your location

Notice that the location that your going to enter or choose would be the location where the researchers would visit.

GMB- Google my business complete guide a beginners guide 4 The Digital Chapters

Step 9: Choose whether you also serve the customers outside the primary set location (like delivery, or other locations, etc..)

GMB- Google my business complete guide a beginners guide 5 The Digital Chapters

Step 10: Add the areas you serve.

This question is an optional question, so if you don’t wish to answer it, you can just click “Next” but we advise you to choose some multiple areas to let your customers know that you serve a wide range of area (If possible).

GMB- Google my business complete guide a beginners guide 6 The Digital Chapters

Step 11: Add your contact details

In this part, you need to insert your number and country code and choose the means of communication.

If you don’t have a website, GOOGLE MY BUSINESS would make you a one that;s totally free, so choose your applicable options wisely.

GMB- Google my business complete guide a beginners guide 7 The Digital Chapters

Step 12: Choose whether or not to get notifications

If you’re a business that gets reviews and feedback continuously and you want to keep being updated, then choose yes, otherwise choose no if you’re okay with a zero inbox.

GMB- Google my business complete guide a beginners guide 8 The Digital Chapters

Step 13 and the last step in the filling part: is to check your abilities and click ‘Finish”.

GMB- Google my business complete guide a beginners guide 9 The Digital Chapters

After knowing how to add business to google maps comes the next part which is, how to verify my business.

After finalizing all of your information, your basic GMB index is about ready to use, but before you gain the total control and management of the GMB, Google will need to know that you’re not a scam, so you’ll go through the verification.

How to verify my business in GMB ?

The means of verifying your account are diverse, you can verify it by one of these methods:

  • By phone
  • By postcard
  • By email
  • Instant verification
  • Bulk verification

Verification by phone

  • Not all of the businesses are allowed to be verified by phone, so check if you’re eligible.
  • If you’re eligible, make sure your phone number is typed correctly then choose the option.
  •  Enter the code that you received in the area of the code then click “verify”.

Verification by post mail

  • Make sure that the location of your business is correct because that’s where the postcard would be sent.
  • Choose the option of the post mail verification.
  • Please make sure that if you want to change the location of your business, then you’d need to wait till the postcard is received before doing so, because it might elongate the process of receiving the postcard.
  • After you receive the postcard, log in to your GMB account then enter the code on featured on the postcard.
  • IF the card was lost somewhere before you receive you, you may choose to Resend verification.

Verification by Email

  • If you’re not logged in to your GMB account, then please do.
  • Make sure your email address is written correctly.
  • Choose verify with email, and enter the code that was sent on the email.

Instant verification

  • This verification method is used to verify your account immediately after you finalize your data, it’s not allowed for all of the businesses so no need to worry if you don’t find it.
  • You verify the account immediately using the console tool, a tool used to let you check the health and performance of your website’s search.
  • If you don’t get the option to verify using this method, you can choose another method.

Bulk Verification

  • You can only use this method under some qualifications, for example, you need to be a company that has more than 10 locations, You must not be a service business or agency though, and the 10 locations of your company must be for the same business.
  • If you have those qualification then you can choose this type of verification.
  • Login to your GMB account if you’re not already logged in, then choose “chain”
  • Fill out the verification form then submit it.
  • The answer to your verification request might take up to 5 working days, till Google reviews your request.

Hope that these steps have helped you to learn about Google my business and its features. Now create you google my business account or Manage it on GMB Dashboard. If you have any Question or suggestions for us.

Please write to us in below comment box.

The Basic Of Technical SEO: A complete Technical SEO guide

What is Technical SEO ? What are some difference

Imagine this scenario where you have just created an amazing video on your website, conducted extensive digital marketing to create the awareness of your video, the date of the launch has gone viral, and people are waiting impatiently to watch the video. Then the d-day comes, and it takes your website 10 seconds plus to load. What do you suppose will happen?

First, your visitors will get tired of waiting for the page to load, your bounce rate will increase, and Google will penalize your site.

This scenario is caused by a faulty technical SEO; and it also brings to fore, the vital importance of performing it on your website. What is technical SEO, how relevant is it for websites, what are the elements that make up a good technical SEO? 

What is a technical SEO?

Russ Jones of TECH SEO provides this interesting definition, he says

“any sufficiently technical action undertaken with the intent to improve search results”.

Russ Jones definition may be interesting, but it failed to pin-point some significant elements of technical SEO like Alexis Sanders of Merkle, he said

“Technical SEO covers the crawl, index, and render the portion of the “crawl, index, rank” model. 

It is important to conduct technical update SEO on your website because technical problems undermine the usability of your web pages. Everything that works behind to scene to make your website SEO requires some technical know-how.

For instance, producing basic content and making it search engine optimized to appear and rank high in search engine result requires different skills. Unfortunately, marketers avoid making the necessary modification that makes website contents relevant just because they lack technical knowledge.

The purpose and work of technical SEO:

  • To ensure that search engine bots can crawl or find your page which includes status codes, information structure, robots.txt, facets, status codes, and sitemaps.
  • To ensure that your web page is easily indexed by search engine spider
  • To make bots render your page, and that includes, DOM, JavaScript, and page speed
  • To ensure that the content of your pages are easily comprehensible by bots
  • To ensure that your web pages are giving out the right signals to search engine regarding handling content ranking
  • And finally, to ensure that your page is ranking worthy.

Generally speaking, if your website is not performing well in search engines ranking, the reason is mostly tied to a failed technical SEO job.

To a layman that is still confused about the meaning of skilled SEO practice, here is a simpler definition:

It is the optimization of your website for easy crawling and indexing by search engine bots, and the purpose is to enhance search visibility and website usability. 

Another way to understand it is when you compare skilled SEO to the function of a skeleton in the human body. The skeleton provides protection, shape, support, and structure to the body; this pretty much summarizes the benefit of skilled or technical SEO.

Also, like the skeleton that is not visible to the eyes, a technical SEO job is invisible, but the impact can only be seen through website performances.

The elements of technical SEO:

Mobile friendly:

Many people own cell phones and are literally glued to it they act as if it’s their life. Every day, people are buying cell phones including those who already have one; some have two or more cell phones, while some habitually change their phones frequently.

The use of a mobile phone for online browsing will increase in the 2020s, Google and other search engines recognized this trend; therefore, they have been working hard over the years to adjust their search algorithms to show this mobile phone craze.

In 2015, they introduced mobile phone related updates. In 2016, an indexing plan for mobile was introduced.

Mobile phone traffic is currently more popular than desktop traffic. People are now conducting searches through their phone 57% of traffics and visit to retail stores is from mobile gadgets. 

Base on the brief illustration above about mobile phone usage, you can see why making your web pages mobile-optimized is important.

The update by Google makes it so, and because Google controls 93% of the search engine space, everyone including search engines is compelled to comply with their mobile algorithm update dictates.

How can a website become optimized for mobile traffic?

The simpler way is to create a dynamic or responsive website that can adapt to screen size.

2.      Website Speed:

How fast your website loads is a critical requirement for SEO ranking. It doesn’t matter if you are operating from a mobile or desktop device, your web page speed is crucial. 

Website visitors generally are impatient and will simply leave a website for another if it takes too long to load; this action is called pogo-sticking, and Google hates it. A page that takes 10 seconds to loads increases bounces rate by 132%. A slow-loading page is one of the major reasons people abandon a website for another. 

Google reacts to pogo-sticking by reducing the ranking potential of a website. Technical SEO will ensure that your page load time is fast.

Reasons websites have speed problems are:

  • Images are poorly optimized or too big
  • No web content compression
  • Too many CSS image request on pages
  • No caching of information
  • Too many plugins installed on a website
  • CDN is absent for static files
  • Slow web host connection

3. Website errors:

Another aspect that technical search engine optimization deals with is site errors. The fact is website mistakes will tank your ranking; they are simply frustrating; everyone hates it, so should you. What causes a website error?

Most often, mistakes on the website are caused by broken links, missing pages, and incorrect redirects. To handle errors on websites, keep this in mind.

You have to handle 404 errors. Imagine clicking a website, and what you get is a 404 error. This gives a website a bad image and low credibility. Google simply hates it. 

Look for broken links and fix them:

A broken link is another aspect that requires technical SEO. Google hates broken links because it’s annoying. Envisage clicking on a link with the hope of reading an interesting article, and what happens? Nothing, no article to read; this is very frustrating especially if the situation persists on the same page. The next sensible action is you stop visiting that website. 

You can fix this problem by locating broken links; it’s not complicating. Also, avoid this problem by monitoring your link building effort. 

There are tools you can use online to discover and fix broken links.

4. Duplicate contents:

Producing content that is similar to another in several websites is called duplicate content, the crime is plagiarism. Duplicate content can be in the form of written content like articles, blog posts, images, videos, etc. Many webmasters use duplicate or plagiarized content on their website, and Google frowns against this practice – no one likes to read or view the same contents seen two or more websites. 

Check duplicate contents with Copyscape and avoid Google punishment.

5. Avoid crawl errors with sitemaps:

Never overlook crawl errors. What is a crawl error? It simply indicates that bots crawling your website discovers something amiss that will affect the ranking of your website. You can prevent this problem with sitemaps. Add a working sitemap on your website. 

A sitemap makes the crawling of your website easy, use XML sitemap on your website, and when you are done, present it to the search engines. After you have added it to the search engine, Google will easily index your pages.

6.      Long and confusing URL:

Does your URL have a query stricture at the end? If it does, take it off, because, it will constitute an indexing problem. Other problems that can cause index difficulties are, missing alt tags, title tags, and long or missing meta descriptions.

7.      Optimize images:

Having responsive visual content that enhances users’ experience is very portent for on-page and marketing SEO.

An abnormally large image can affect page load-time, make your website less mobile-friendly, and eventually, affect your Google ranking.

Apart from abnormal sized images, broken images can also damage user experience hence increasing the bounce rate.

Upload only top-quality images and use the Smush tool for compressing and optimization.

The Smush tool is a plugin that helps to reduce the size of your images to a point it doesn’t slow down your pages. T

he wonderful part about the tool is that it works without changing the quality of your pix.

Another tool is called Super Cache, used for producing pictures of your sites. It can reduce the number of data your website utilizes and increase your website load time.

8.      International SEO:

Some websites target international or global users. Such websites need to optimize their web pages to allow easy international user accessibility.

If your global target audience cannot access your sites, they will abandon it for another; this invariable leads to pogo-sticking that Google hates so much.

You can fix this technical issue through these 2 avenues:

Country:

A website that targets international audiences are nick-named multi-regional sites; to avoid SEO issues, they should select a URL that allows easy domain targeting. Using a “ccTLD like .ca, .uk,” or a country- exact subfolder like “.com/ca” is recommended.

Language:

If your sites target people of different languages, add “hreflang tag to notify Google that your pages have a duplicate for another language.

The basics of Technical SEO involve enhancing your website usability. It is a behind the scene optimization of your website structure and contents that makes indexing easy and Google ranking possible. It makes website responsive promoting excellent user experience. 

A Complete Guide to SEO: What You Need to Know in 2020

Search Engine Optimization is an aspect of Internet Marketing and this suggests that there are other traffic generating methods online; however, SEO is a favorite among internet marketers and business owners, because, it’s a perfect source of organic traffic. When you desire to build credibility and brand loyalty for your business, SEO should be your preferred starting point.

According to stats, 93% of online experiences start with the search engine. What does this mean to new business or even thriving businesses? The answer is simple. It means that under normal circumstances, every business has a 9 out of 10 chances of being discovered through search engines. No wonder why search engine advertising is very important for your business growth.

What exactly is SEO, and how can you use it to promote your online business?

What is SEO?

SEO Search Engine Optimization
SEO Search Engine Optimization

Search engine optimization is a vital online marketing source that uses the search engine as a way of promoting online businesses. It is a very perfect source of free organic traffic. The search engines provide an organized structure for people to discover products or services online through conducting searches and using specific keywords.

According to Wiki the definition of SEO is as below

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

When people access your website as a result of specific keywords, they are regarded as organic, targeted, of primary traffic. Internet marketers observe that the inflow of people through search engines increases the conversation rate because they are interested in the product or service. 

For example, When people search for an “iPhone case” via Google, thousands of websites offering the product will be displayed with links to their different websites. When searchers click through the links they will be taken to the website, and because they conducted the search which indicates their interest in the product, there is a good chance the prospects will buy the product or perform other forms of action on the website; this is the importance of SEO and why it’s the number one source of online advertising. 

How SEO works:

Search engine advertising is made up of crawling, indexing, and selecting results. The search engine process is a technical one that requires solid knowledge and skill to execute. Below is a brief explanation of the process. 

First is the crawling stage. It is called spidering which simply refers to the act of scanning a website’s keywords, sections, contents, images, headings, and hyperlinks by bots. These bots crawl the internet constantly to update data. 

The indexing stage: After the scanning of the internet by bots, then indexing can occur. The result of crawling will usually lead to the successful addition of a website in a search engine which makes it visible. Indexing usually takes time depending on the quantity of data that requires crawling. 

Whenever there is a change or update made n a website, it will be crawled again.

Selecting the result:

After a search query is submitted by a website owner, the search engine kicks to action to investigate the index and extracts corresponding outcomes. 

The importance of SEO

Statistics show that about 93% of the world’s internet marketing traffic comes directly from an online search, while sixty-seven thousand (67,000) search engine searches are performed every second on Google. This is not all, 80% of people overlook paid ads in favor of search engine results.

These stats show the high relevance that search engine marketing has on other types of internet marketing. Below are some of the reasons why generating traffic through search engines is vital for your business.

1. Increased user experience:

Search engine optimization can boost users’ experience resulting in increased leads, clicks, and conversion rates.

2. It is an excellent source of primary leads:

SEO is a factor of inbound strategies including others like social media, referrals, content marketing, etc. Inbound tactics are an effective traffic generation avenue that is sure to result in the success of leads generation among B2C, B2B, and non-profit companies.

3. It brings about increased close rates:

Unlike out-bounds lead which has a close rate of 1.7%, SEO leads parades a whopping average close rate of 14.6%. This means that if a customer locates your service or products through searches, there is a very high tendency that he or she will either like your product, stay longer on your page, opt-in to your list or order your product.

4. Reduced advertising cost:

According to search journal, inbound leads coming from search result has the potential of reducing your cost of generating leads by 61%. Therefore, it reduces the cost of advertising hence boosting your bottom-line.

5. It promotes local business patronage:

With SEO, local clients may decide to visit your physical business address after their online search. Remember earlier in this write-up, it was declared that 91% of online experience begins through search engine searches, so imagine if after searching a particular keyword and your website shows up in number one result, the outcome will be a mammoth flow of leads to your website.

6. It builds the credibility of your business and brand loyalty:

Ranking on the top 3 search results will make prospects perceive you as an authority in your niche. It, therefore, shows that you are one of the best in your industry and this perception alone guarantees patronage and brand loyalty.

Types of SEO:

There are different SEO types, in this article, four types will be discussed briefly, and they are technical, on-page, local, and off-page SEO. 

1.Technical SEO:

This is the technical strictures that influence a website’s search engine accessibility. The core objective of this type of SEO is to guarantees the effectiveness of search engine crawlers among others which are:

  • Helping to optimize and check robot.txts that guarantees effective search engine website accessibility.
  • Adopting coverage reports to discover and correct mistakes
  • Creating and delivering XML Sitemap to the entire internet search engines
  • making websites loads very fast on mobile and desktop devices
  • Optimizing the URL and website structure.

2. On-page SEO:

This involves everything that has to do with the page plus how it can be made user and search engine-friendly. You must focus on optimizing all your site pages because search engine ranking is performed on a page to page basis. The key factors required for on-page optimization are:

  • Title optimization. This is very important because the title of your site pages shows up on page results; therefore, it should be interesting and attractive. Optimizing your H1, H2, and H3 tags for various sections.
  • Images: optimizing any image(s) used in your websites, if you don’t, search engines will not recognize it.
  • Page formatting: Always take time to beautify your images and text before you publish the website. Avoid the habit of wrong formatting as it will work against you.
  • Content SEO: This has to do with the quality of your website content and how you can make it better.

3. Off-page SEO:

Off-page SEO involves internet promotion. It focuses on the strategies adopted by you to advertise your website. There are different off-page SEO strategy, the major one is link building.

Popular websites have a greater propensity of receiving higher ranking than less-known sites. The major off-page SEO methods are link building and brand advertising, 

4. Local SEO:

This type of SEO is created or is best suited for offline or local businesses alone. If you operate a business locally and you have a website, should you need to redirect online traffic to your local business via your website, practice local SEO?

SEO activities

The higher a website is in a search engine result the more chances of being seen by prospects. A website that does not show up in the first 10 results may not be seen by searchers, and this is why businesses fight for top search engine placements or ranking. Therefore, the totality of this type of advertising is not just about getting on the search engine, but about getting top ranking for better exposure.

This is why the best SEO guide will focus mostly on how to rank high in search results and importantly making your website convert using strategies.

Performing basic SEO activity

On-page SEO is technical and very important if you want to get indexed and ranked in the search engines. In the past on-page, SEO was all about meta-tags, headlines, and optimized content. Today, it’s a new ball game, the new SEO trends involve doing things differently to enjoy SEO in 2020. 

So when creating your website, follow these tips:

  1. Discover what people are looking for before you start creating your website contents
  2. Apply headlines and title tags. Produce a very interesting meta-description, title tag, and headlines. Avoid keyword over-stuffing – it doesn’t work anymore. Focus on making an excellent call to action in your meta description. 
  3. SEO-friendly URL works any day, so use it as an optimization strategy. The best type of URL should be one that matches the theme of your website. For example, if your website is about “dog training,” your URL should have keyword relating to “dog training” like “www.dogtraining.com
  4. Graphics and multimedia: Engaging your visitors is an excellent SEO ranking strategy. Google takes to account how long a visitor stays on your website and uses the action as a ranking factor. Therefore, optimizing your images, videos, is a good SEO and ranking strategy, also, adding interesting visual contents like Infographics, charts, polls, comments, etc will not only attract visitors, it will make them spend time on your website.
  5. Internal and outbound links: Give your website the needed relevancy. Linking to authority website through creating outbound link will shoot your website up search engine ranking

 Summary

Search engine optimization is a type of internet marketing that involves generating traffic through the use of search engines. It is a favorite of internet marketing experts, and businesses too because it provides business credibility and brand loyalty, increases bottom-line, etc. In 2020, the use of SEO advertising will increase beyond anyone’s expectations. Therefore, individuals and business owners should possess at least a basic knowledge of the subject by attending SEO tutorials.

 Digital Marketing, Search Engine Optimization and Marketing

Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.

Direct email marketing, search engine optimization, and search engine marketing are few of the tools which come under this category.

They are becoming more and more common in the online world. It is a very popular form of advertising,

Media is important now because we have access to a large number of data and more and more people are having access to this large data.

They often view and review the data pertaining to customers tastes, ever-changing choices, etc.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

So What Exactly is Digital Marketing?

It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

  • Your website
  • Blog posts
  • eBooks and whitepapers
  • Info-graphics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and look-books
  • Branding assets (logos, fonts, etc.)

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

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